PR agency Wrights is to run a live simulation of a PR crisis in a session at Mumbrella360.
The real time case study, which will also involve the audience, will turn the panellists into crisis managers, reacting to events as damaging revelations emerge and the public turns against a hypothetical brand. Among the panellists is Kate McGrath, chief of staff for Nine News in Melbourne. Also on board is Mark Davies, executive Gm at Flemington race course in Victoria along with Douglas Wright and Gareth beck from Wrights.
A further session focusing on PR is being curated by Sydney-based Liquid Ideas. It will examine the question of how public relations professionals should rise to the challenge of moving PR up the priroirty list for chief marketing officers. Chaired by Liquid Ideas’ Stuart Gregor, it will also feature Simone Drewry, MD of Mango PR and Kim McKay, boss of Klick Communications.
The real time case study, which will also involve the audience, will turn the panellists into crisis managers, reacting to events as damaging revelations emerge and the public turns against a hypothetical brand. Among the panellists is Kate McGrath, chief of staff for Nine News in Melbourne. Also on board is Mark Davies, executive Gm at Flemington race course in Victoria along with Douglas Wright and Gareth beck from Wrights.
A further session focusing on PR is being curated by Sydney-based Liquid Ideas. It will examine the question of how public relations professionals should rise to the challenge of moving PR up the priroirty list for chief marketing officers. Chaired by Liquid Ideas’ Stuart Gregor, it will also feature Simone Drewry, MD of Mango PR and Kim McKay, boss of Klick Communications.
- 5/29/2012
- by mumbrella
- Encore Magazine
Being an Apple fan is almost a religion, according to one pseudo-scientific study that looked at brain scans of Apple worshipers. Great for Apple--but what's in it for you? Just imagine the marketing consequences...
Apple-y thoughts apparently inhabit the same part of the brain of Apple fanatics as religious thoughts do in religious folks. Scientists using Mri scanners to see what parts of the brain "lit up" as volunteers viewed Apple imagery found that radical fanboyism is close to a religion in the minds of the afflicted.
The study came as part of a BBC program Secrets of the Superbrands, and centered on Alex Brooks, the editor of World of Apple and a self-professed Apple fanatic. Neuroscientists showed him images of different products in a list that included Apple gear. The same regions of his brain exhibited excited activity when he saw an Apple item as those regions activated when...
Apple-y thoughts apparently inhabit the same part of the brain of Apple fanatics as religious thoughts do in religious folks. Scientists using Mri scanners to see what parts of the brain "lit up" as volunteers viewed Apple imagery found that radical fanboyism is close to a religion in the minds of the afflicted.
The study came as part of a BBC program Secrets of the Superbrands, and centered on Alex Brooks, the editor of World of Apple and a self-professed Apple fanatic. Neuroscientists showed him images of different products in a list that included Apple gear. The same regions of his brain exhibited excited activity when he saw an Apple item as those regions activated when...
- 5/19/2011
- by Kit Eaton
- Fast Company
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