Creative Artists Agency has acquired Pgw, a full-service experiential marketing company, the agency announced Monday, though terms of the deal were not disclosed. Launched in 1998 and led by seasoned marketing executive Russ Jones, Pgw provides clients with sports marketing programs, lifestyle marketing services, guerilla and grassroots marketing solutions, mobile marketing campaigns, live event production and event marketing strategies, as well as a variety of buzz marketing and viral marketing services. “Since we moved into corporate consulting in 2011, it has become a tremendous growth area for CAA Sports. The group, which consists of many of the industry's best and brightest sports.
- 6/23/2014
- by Jeff Sneider
- The Wrap
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