Jesse Woodrow did a print campaign advertisement called, "69 Martini's" for Skyy Vodka. It is one of the most famous, recognizable, successful advertisements of all time. It has been forever memorialized in pop culture by being introduced as the inspiration for the movie, "Zoolander" and the character - Derek Zoolander. "Blue Steel" and "Magnum" are the exact replica of his, two years prior, already produced model pose in his SKYY ad. Ben called Jesse prior to him writing the original, asking permission to make a movie about him as a "male model". Jesse was honored and said, "sure" to Ben. Jesse was so shocked and honored that he forgot to ask about being in the film as well or receiving any compensation. To date, Mr. Woodrow has yet to receive one dollar for his likeness being attributed to Zoolander from Ben Stiller and Red Hour Films.