Roku is one of several companies partnering with Innovid on a new suite of connected TV advertising measurement and effectiveness products called Harmony. (Courtesy photo)
Software firm Innovid is launching a new initiative called Harmony that aims to bring greater transparency to the measurement and effectiveness of advertising campaigns across connected platforms.
The aim of the Harmony initiative is to “streamline the supply path to its purest form, ensuring more advertiser dollars go toward working media, increasing revenue opportunities for publishers, and creating a more sustainable, transparent path,” the company said in a statement on Tuesday.
The overall goal is to ensure that one company does not become a dominant player in the measurement and delivery of advertising. Instead, Innovid believes it is best positioned to offer a suite of measurement solutions tailored to connected video systems that bring a higher level of transparency and sustainability to advertising campaigns across multiple platforms.
Software firm Innovid is launching a new initiative called Harmony that aims to bring greater transparency to the measurement and effectiveness of advertising campaigns across connected platforms.
The aim of the Harmony initiative is to “streamline the supply path to its purest form, ensuring more advertiser dollars go toward working media, increasing revenue opportunities for publishers, and creating a more sustainable, transparent path,” the company said in a statement on Tuesday.
The overall goal is to ensure that one company does not become a dominant player in the measurement and delivery of advertising. Instead, Innovid believes it is best positioned to offer a suite of measurement solutions tailored to connected video systems that bring a higher level of transparency and sustainability to advertising campaigns across multiple platforms.
- 4/10/2024
- by Matthew Keys
- The Desk
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