Top gaming org FaZe Clan is venturing into the nutrition business. The company has taken an ownership stake in meal replacement shake startup Ctrl -- the first time it has taken a co-owner position with another brand.
Ctrl, which stands for 'Catered To Real Life', was created by pro esports gaming org Major League Gaming co-founder Sundance Digiovanni, as well as the entertainment exec Glenn Delgado and entrepreneur Skyler Johnson. The company produces a line of powdered meal replacement shakes targeting gamers and athletes, that are cereal-flavored and contain a multitude of ingredients promoting healthy gut bacteria, digestion, and appetite control.
The deal will call for FaZe Clan to put its marketing muscle behind Ctrl -- including its fleet of 85 creators and esports pros who count 230 million collective followers across all social platforms -- in a bid to build the nutrition brand globally. (You can check out a promotional photo...
Ctrl, which stands for 'Catered To Real Life', was created by pro esports gaming org Major League Gaming co-founder Sundance Digiovanni, as well as the entertainment exec Glenn Delgado and entrepreneur Skyler Johnson. The company produces a line of powdered meal replacement shakes targeting gamers and athletes, that are cereal-flavored and contain a multitude of ingredients promoting healthy gut bacteria, digestion, and appetite control.
The deal will call for FaZe Clan to put its marketing muscle behind Ctrl -- including its fleet of 85 creators and esports pros who count 230 million collective followers across all social platforms -- in a bid to build the nutrition brand globally. (You can check out a promotional photo...
- 6/18/2020
- by Geoff Weiss
- Tubefilter.com
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