Big Bash League: targeting women and families
Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.
The campaign, created by Gpy&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.
Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.”
“The Big Bash League is breathing new energy and excitement into Australian sport, and we needed to make sure we captured this in our communications as we reach out to younger and more technologically-savvy audiences,” Dunne added.
The Tvc launches this weekend with a roadblock across all...
Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.
The campaign, created by Gpy&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.
Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.”
“The Big Bash League is breathing new energy and excitement into Australian sport, and we needed to make sure we captured this in our communications as we reach out to younger and more technologically-savvy audiences,” Dunne added.
The Tvc launches this weekend with a roadblock across all...
- 11/14/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
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