Fairfax sports journalist Michael Gleeson explains the rules
Fairfax has launched a campaign to promote Ultimate Footy, an Afl fantasy football website that it quietly acquired in September last year.
Victoria’s Transport Accident Commission is sponsoring the site, which goes head-to-head with the Herald Sun’s Supercoach and Afl Media’s Dream Team.
Details of the deal to acquire the popular site remain unclear as Mumbrella went to press.
A push to promote Ultimate Footy comes just under a year after News Limited expanded the reach of Supercoach from online into TV, and put some of its Supercoach content behind a paywall.
Ultimate Footy – a draft-based fantasy footy site – will sit under The Age and other Fairfax Metro Media online mastheads, targeting men aged 15-50 in states where the sport is most popular; Victoria, Western Australia and South Australia.
“The draft is what sets Ultimate Footy aside from your tired,...
Fairfax has launched a campaign to promote Ultimate Footy, an Afl fantasy football website that it quietly acquired in September last year.
Victoria’s Transport Accident Commission is sponsoring the site, which goes head-to-head with the Herald Sun’s Supercoach and Afl Media’s Dream Team.
Details of the deal to acquire the popular site remain unclear as Mumbrella went to press.
A push to promote Ultimate Footy comes just under a year after News Limited expanded the reach of Supercoach from online into TV, and put some of its Supercoach content behind a paywall.
Ultimate Footy – a draft-based fantasy footy site – will sit under The Age and other Fairfax Metro Media online mastheads, targeting men aged 15-50 in states where the sport is most popular; Victoria, Western Australia and South Australia.
“The draft is what sets Ultimate Footy aside from your tired,...
- 2/4/2013
- by Robin Hicks
- Encore Magazine
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