Twenty-five-year Viacom veteran Niels Schuurmans has been named to the newly created position of Chief Marketing Officer for The Paramount Network, TV Land, and Cmt. It is the latest executive move following Viacom's reorganization, in which the three networks were grouped together under Kevin Kay, who was named President, Spike (soon-to-be Paramount Network), TV Land, and Cmt. Schuurmans, who starts immediately, will report to Kay. Kay also recently promoted TV Land’s…...
- 3/3/2017
- Deadline TV
What’s Up Moms will now be seen on your television as well as your smaller screens. The family-centric YouTube channel partnered with Viacom to release a series of three branded advertising videos to air on the media company’s linear networks and digital verticals.
What’s Up Moms worked with the branded content division Viacom Velocity on the three TV and digital ads. The first spot was inspired by the Mom Hacks series from What’s Up Moms. For the spot, Viacom and What’s Up Moms teamed with Hershey’s to create a quick instructional clip on how to integrate Hershey’s chocolate into your holiday preparations. The content debuted on the linear TV Land and Nick at Nite channels on December 7, 2015. An extended version of the Hershey’s hack video will live on TVLand.com through December 9, before moving to WhatsUpMoms.com.
"That was important to us,...
What’s Up Moms worked with the branded content division Viacom Velocity on the three TV and digital ads. The first spot was inspired by the Mom Hacks series from What’s Up Moms. For the spot, Viacom and What’s Up Moms teamed with Hershey’s to create a quick instructional clip on how to integrate Hershey’s chocolate into your holiday preparations. The content debuted on the linear TV Land and Nick at Nite channels on December 7, 2015. An extended version of the Hershey’s hack video will live on TVLand.com through December 9, before moving to WhatsUpMoms.com.
"That was important to us,...
- 12/7/2015
- by Bree Brouwer
- Tubefilter.com
Marketing jargon is boring--or at least it was, until today. Viacom Velocity, an agency that bills itself as “a full-service integrated marketing and creative content team within Viacom’s groups, built to super-serve our advertising partners,” is behind a ridiculous music video in which Instagram star The Fat Jewish and musical mastermind Todrick Hall rap about the merits of big data.
In the video, The Fat Jewish, whose real name is Josh Ostrovsky, stars as a personified version of the concept of big data. Hall’s character, Hadoop, is essentially one of Big Data’s hype men. He uses all sorts of marketing jargon to inform viewers about the ways they can use large data sets to better inform themselves about the purchasing habits of consumers. It’s a very silly idea, but it’s several times more entertaining than the typical PowerPoint deck.
"We thought rap worked perfectly as...
In the video, The Fat Jewish, whose real name is Josh Ostrovsky, stars as a personified version of the concept of big data. Hall’s character, Hadoop, is essentially one of Big Data’s hype men. He uses all sorts of marketing jargon to inform viewers about the ways they can use large data sets to better inform themselves about the purchasing habits of consumers. It’s a very silly idea, but it’s several times more entertaining than the typical PowerPoint deck.
"We thought rap worked perfectly as...
- 7/1/2015
- by Sam Gutelle
- Tubefilter.com
New York, Jan. 22, 2014 – Viacom Inc. (Nasdaq: Viab, Via) today launched Viacom Velocity, a new full-service group offering insights-driven integrated marketing and creative content solutions from Viacom Media Networks Music and Entertainment. Viacom Velocity merges the company’s existing Music and Entertainment Integrated Marketing teams, under Dario Spina, with a new creative team headed by Niels Schuurmans, former Executive Vice President, Consumer Marketing and Executive Creative Director at Spike TV, who joins as Executive Vice President, Viacom Velocity Creative Content Solutions. Both Spina and Schuurmans report to Jeff Lucas, Head of Sales for Music and Entertainment. “Now more than ever, creative collaboration and custom content are at the center of our client partnerships, and we continue to grow our capabilities to meet marketers’ evolving needs,” said Lucas. “Viacom Velocity is built to utilize our unique relationship with our passionate fans and drive value for marketers through consumer insights, strategic collaboration and creative excellence.
- 1/22/2014
- by THE DEADLINE TEAM
- Deadline TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.