Former HBO chief marketing officer Pamela Levine has been tapped as the new head of marketing for Disney Branded Television and National Geographic Content.
Levine, who is replacing the recently exited Jayanta Jenkins, will lead an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney General Entertainment.
In her new role, which she will begin June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe. Levine’s direct reports include Chris Albert, executive vice president, Marketing and Publicity; Chris Spencer, executive vice president, Creative Marketing; Kristin Corrigan, senior vice president, Marketing Strategy; Jessica Bodaken, vice president, Marketing Production; Abby Ho, vice president, Social Media & Engagement Strategy; and Katie Morrow, vice president, Media Planning.
Levine, who is replacing the recently exited Jayanta Jenkins, will lead an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney General Entertainment.
In her new role, which she will begin June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe. Levine’s direct reports include Chris Albert, executive vice president, Marketing and Publicity; Chris Spencer, executive vice president, Creative Marketing; Kristin Corrigan, senior vice president, Marketing Strategy; Jessica Bodaken, vice president, Marketing Production; Abby Ho, vice president, Social Media & Engagement Strategy; and Katie Morrow, vice president, Media Planning.
- 6/21/2022
- by Jennifer Maas
- Variety Film + TV
Former 20th Century Fox and HBO marketing chief Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. She replaces Jayanta Jenkins, who exited the post earlier this month after a year and a half.
Reporting jointly to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, Levine will lead the integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, working on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
Levine starts June 27 and will be based in Burbank, while also spending time in the District of Columbia where National Geographic is based.
Among Levine’s direct reports in her new role are Chris Albert, EVP, Marketing and Publicity; Chris Spencer, EVP, Creative Marketing; Kristin Corrigan, SVP, Marketing Strategy; Jessica Bodaken,...
Reporting jointly to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, Levine will lead the integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, working on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
Levine starts June 27 and will be based in Burbank, while also spending time in the District of Columbia where National Geographic is based.
Among Levine’s direct reports in her new role are Chris Albert, EVP, Marketing and Publicity; Chris Spencer, EVP, Creative Marketing; Kristin Corrigan, SVP, Marketing Strategy; Jessica Bodaken,...
- 6/21/2022
- by Nellie Andreeva
- Deadline Film + TV
Click here to read the full article.
Pamela Levine is returning to entertainment.
The former 20th Century Fox Film and HBO exec has been tapped to head marketing for Disney Branded Television and National Geographic, reporting to both Ayo Davis and Courteney Monroe.
In her new role, Levine will lead an integrated marketing division across brand and creative, strategy, PR, media planning, digital/social, events, talent relations and awards for content created for Disney+ and other Disney- and Nat Geo-branded linear networks.
“Pam is an incredibly accomplished executive whose extensive experience launching, reimagining, and growing big entertainment brands is unparalleled,” said Disney Branded TV president Davis and Nat Geo topper Monroe. “She’s not only led marketing for some of the most successful film and television franchises of all time, but Pam has a stellar reputation as a strong, inspiring leader of high-performing, award-winning teams. We’re delighted to...
Pamela Levine is returning to entertainment.
The former 20th Century Fox Film and HBO exec has been tapped to head marketing for Disney Branded Television and National Geographic, reporting to both Ayo Davis and Courteney Monroe.
In her new role, Levine will lead an integrated marketing division across brand and creative, strategy, PR, media planning, digital/social, events, talent relations and awards for content created for Disney+ and other Disney- and Nat Geo-branded linear networks.
“Pam is an incredibly accomplished executive whose extensive experience launching, reimagining, and growing big entertainment brands is unparalleled,” said Disney Branded TV president Davis and Nat Geo topper Monroe. “She’s not only led marketing for some of the most successful film and television franchises of all time, but Pam has a stellar reputation as a strong, inspiring leader of high-performing, award-winning teams. We’re delighted to...
- 6/21/2022
- by Lesley Goldberg
- The Hollywood Reporter - Movie News
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