Former HBO chief marketing officer Pamela Levine has been tapped as the new head of marketing for Disney Branded Television and National Geographic Content.
Levine, who is replacing the recently exited Jayanta Jenkins, will lead an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney General Entertainment.
In her new role, which she will begin June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe. Levine’s direct reports include Chris Albert, executive vice president, Marketing and Publicity; Chris Spencer, executive vice president, Creative Marketing; Kristin Corrigan, senior vice president, Marketing Strategy; Jessica Bodaken, vice president, Marketing Production; Abby Ho, vice president, Social Media & Engagement Strategy; and Katie Morrow, vice president, Media Planning.
Levine, who is replacing the recently exited Jayanta Jenkins, will lead an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney General Entertainment.
In her new role, which she will begin June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe. Levine’s direct reports include Chris Albert, executive vice president, Marketing and Publicity; Chris Spencer, executive vice president, Creative Marketing; Kristin Corrigan, senior vice president, Marketing Strategy; Jessica Bodaken, vice president, Marketing Production; Abby Ho, vice president, Social Media & Engagement Strategy; and Katie Morrow, vice president, Media Planning.
- 6/21/2022
- by Jennifer Maas
- Variety Film + TV
Former 20th Century Fox and HBO marketing chief Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. She replaces Jayanta Jenkins, who exited the post earlier this month after a year and a half.
Reporting jointly to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, Levine will lead the integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, working on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
Levine starts June 27 and will be based in Burbank, while also spending time in the District of Columbia where National Geographic is based.
Among Levine’s direct reports in her new role are Chris Albert, EVP, Marketing and Publicity; Chris Spencer, EVP, Creative Marketing; Kristin Corrigan, SVP, Marketing Strategy; Jessica Bodaken,...
Reporting jointly to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, Levine will lead the integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, working on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
Levine starts June 27 and will be based in Burbank, while also spending time in the District of Columbia where National Geographic is based.
Among Levine’s direct reports in her new role are Chris Albert, EVP, Marketing and Publicity; Chris Spencer, EVP, Creative Marketing; Kristin Corrigan, SVP, Marketing Strategy; Jessica Bodaken,...
- 6/21/2022
- by Nellie Andreeva
- Deadline Film + TV
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