The integration of Hulu and Disney+ has been fairly straightforward from a customer perspective, though behind-the-scenes it’s been anything but simple.
The beta is over, and Hulu on Disney+ — Disney’s first try at a “one-app experience” — is officially live. Disney+ has even changed its color to reflect the new content available within its tile rows, and from an audience perspective, the changeover has been fairly straightforward. But Disney streaming officials spoke with The Verge this week to lay out exactly what kind of technical advancements had to be made to allow Hulu on Disney+ to come into being.
Hundreds of thousands of digital assets had to be transferred from Hulu to Disney+ individually to make the merged experience a reality. Disney took the opportunity to create a unified content library system that it can use for all streamers going forward. A single, all-encompassing Disney streaming app is possible in the future,...
The beta is over, and Hulu on Disney+ — Disney’s first try at a “one-app experience” — is officially live. Disney+ has even changed its color to reflect the new content available within its tile rows, and from an audience perspective, the changeover has been fairly straightforward. But Disney streaming officials spoke with The Verge this week to lay out exactly what kind of technical advancements had to be made to allow Hulu on Disney+ to come into being.
Hundreds of thousands of digital assets had to be transferred from Hulu to Disney+ individually to make the merged experience a reality. Disney took the opportunity to create a unified content library system that it can use for all streamers going forward. A single, all-encompassing Disney streaming app is possible in the future,...
- 3/28/2024
- by David Satin
- The Streamable
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