TelevisaUnivision, the Spanish-language media giant, took a different approach to its upfront this year, turning the west side’s Hk Hall into what the company called “Casa Cultura,” a venue that celebrates Latin and Hispanic culture, through food, music, entertainment and more.
The company, led by CEO Wade Davis, leaned on that message in a brief afternoon presentation to advertisers and media buyers (later that evening, the company brought in music star Becky G to lead a performance).
“I wanted to really have our marketers and audience feel it, versus me just kind of standing on stage and showing a video of stuff that we usually do,” TelevisaUnivision ad sales chief Donna Speciale told The Hollywood Reporter in an interview. “I feel like the interaction between the sports, the music, news or political, what’s going on in our newsrooms, Vix, streaming, the explosion of a streaming, all of that...
The company, led by CEO Wade Davis, leaned on that message in a brief afternoon presentation to advertisers and media buyers (later that evening, the company brought in music star Becky G to lead a performance).
“I wanted to really have our marketers and audience feel it, versus me just kind of standing on stage and showing a video of stuff that we usually do,” TelevisaUnivision ad sales chief Donna Speciale told The Hollywood Reporter in an interview. “I feel like the interaction between the sports, the music, news or political, what’s going on in our newsrooms, Vix, streaming, the explosion of a streaming, all of that...
- 5/15/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year.
Addressing advertisers at its streamlined, 30-minute upfronts presentation, the company also revealed that the previously announced ad-supported tier of Vix would launch on Wednesday.
The Mexican-American Hispanic media giant turned Hk Hall in New into “Casa Cultura,” a destination aimed at showcasing the specific audience served by the company’s roster of programming during this week’s upfronts in New York.
“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” said Donna Speciale, President of U.S. Advertising Sales and Marketing. She touted the company’s “massive” portfolio spanning broadcast TV, radio, local stations and streaming, with a lineup spanning soccer, music, entertainment and news for Latino audiences. “Our culture platform is your critical agent for growth, and...
Addressing advertisers at its streamlined, 30-minute upfronts presentation, the company also revealed that the previously announced ad-supported tier of Vix would launch on Wednesday.
The Mexican-American Hispanic media giant turned Hk Hall in New into “Casa Cultura,” a destination aimed at showcasing the specific audience served by the company’s roster of programming during this week’s upfronts in New York.
“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” said Donna Speciale, President of U.S. Advertising Sales and Marketing. She touted the company’s “massive” portfolio spanning broadcast TV, radio, local stations and streaming, with a lineup spanning soccer, music, entertainment and news for Latino audiences. “Our culture platform is your critical agent for growth, and...
- 5/14/2024
- by Dade Hayes
- Deadline Film + TV
Spanish-language giant TelevisaUnivision is the latest TV company trying to turn its viewers into rabid shoppers.
The company has struck a partnership with the technology company Shopsense AI that will make the latter’s retail platform part of events such as Thursday’s Latin American Music Awards, which will air live on Univision, UNIMÁS, Galavision and ViX.
During the awards ceremony, TelevisaUnivision will prod its viewers to connect to a curated collection of products that are tied to the celebrities who appear in the program. At 7 p.m. Thursday, host Alejandra Espinoza will giving viewers a sneak peek into the platform. This year’s Latin American Music Awards lineup includes Marc Anthony, Farruko, Peso Pluma, Carin León, Ab Quintanilla, Arcangel, country artist Jennifer Nettles, and Ky-Mani Marley, son of legend Bob Marley. Becky G and Thalia will co-host the show and perform.
“We’re excited to partner with Shopsense AI...
The company has struck a partnership with the technology company Shopsense AI that will make the latter’s retail platform part of events such as Thursday’s Latin American Music Awards, which will air live on Univision, UNIMÁS, Galavision and ViX.
During the awards ceremony, TelevisaUnivision will prod its viewers to connect to a curated collection of products that are tied to the celebrities who appear in the program. At 7 p.m. Thursday, host Alejandra Espinoza will giving viewers a sneak peek into the platform. This year’s Latin American Music Awards lineup includes Marc Anthony, Farruko, Peso Pluma, Carin León, Ab Quintanilla, Arcangel, country artist Jennifer Nettles, and Ky-Mani Marley, son of legend Bob Marley. Becky G and Thalia will co-host the show and perform.
“We’re excited to partner with Shopsense AI...
- 4/25/2024
- by Brian Steinberg
- Variety Film + TV
In a break from the norm of this year’s upfronts week, TelevisaUnivision’s presentation Tuesday morning at Pier 36 in the Lower East Side of Manhattan had no picketing writers outside; no protesters; and no dramatic executive or talent departures.
It was perhaps the only upfront of the week to be business as usual, with the WGA strike not impacting the company (which produces most of its Spanish-language programming in Mexico and Colombia), and a lack of corporate drama and intrigue.
In its place was a show of confidence, as executives touted a theme of “Young America,” noting that with the demographic changes in the country, much of that growth will come from Hispanics.
“We will be 100 percent of the 18 to 34 year old growth over the next five years, that’s what clients are leaning into,” TelevisaUnivision ad sales chief Donna Speciale told The Hollywood Reporter in an interview ahead of its upfront presentation.
It was perhaps the only upfront of the week to be business as usual, with the WGA strike not impacting the company (which produces most of its Spanish-language programming in Mexico and Colombia), and a lack of corporate drama and intrigue.
In its place was a show of confidence, as executives touted a theme of “Young America,” noting that with the demographic changes in the country, much of that growth will come from Hispanics.
“We will be 100 percent of the 18 to 34 year old growth over the next five years, that’s what clients are leaning into,” TelevisaUnivision ad sales chief Donna Speciale told The Hollywood Reporter in an interview ahead of its upfront presentation.
- 5/16/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
TelevisaUnivision has officially entered the big game. For the first time ever, the network has secured the Spanish-language rights to the next Super Bowl, which is supposed to take place in Las Vegas on Feb. 11, 2024.
The network will partner with NFL and CBS Sports on the event. “We will build on the incredible fan passion and love for sports in Spanish to deliver an unprecedented viewing experience designed for our fanaticos,” Donna Speciale, president of advertising sales and marketing at TelevisaUnivision, said during the network’s upfront presentation in New York.
It’s a big get for the network. In 2022, the NBCUniversal-owned Telemundo became the first Spanish-language broadcast network to air the Super Bowl. That licensing deal resulted in 1.9 million viewers. Fox Deportes then drew 951,000 viewers from the event in 2023. Because of that, Fox Deportes currently holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
The network will partner with NFL and CBS Sports on the event. “We will build on the incredible fan passion and love for sports in Spanish to deliver an unprecedented viewing experience designed for our fanaticos,” Donna Speciale, president of advertising sales and marketing at TelevisaUnivision, said during the network’s upfront presentation in New York.
It’s a big get for the network. In 2022, the NBCUniversal-owned Telemundo became the first Spanish-language broadcast network to air the Super Bowl. That licensing deal resulted in 1.9 million viewers. Fox Deportes then drew 951,000 viewers from the event in 2023. Because of that, Fox Deportes currently holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
- 5/16/2023
- by Kayla Cobb
- The Wrap
Current TV ratings undercount 29% of U.S. Hispanic audiences, according to TelevisaUnivision U.S. ad sales and marketing president Donna Speciale.
“We all know today’s TV measurement is inadequate for our multiscreen world, and as a consequence, U.S. Hispanics have been undercounted,” Speciale said during the company’s upfront presentation Tuesday. “In fact, our audience is 29% bigger than currently measured. Yes, I said that, 29% bigger. And how do we get that figure? Because Nielsen just told us.”
To fill in the gaps, Speciale advocated for Nielsen’s new “panel plus big data” tabulation, which she notes will accurately represent “Hispanics and their many behaviors.”
The launch of the new product, which is billed to provide more specified by using data set-top boxes and smart TVs, was pushed from its expected debut during this year’s TV upfronts, instead of continuing to rely on traditional TV ratings while the new product undergoes accreditation.
“We all know today’s TV measurement is inadequate for our multiscreen world, and as a consequence, U.S. Hispanics have been undercounted,” Speciale said during the company’s upfront presentation Tuesday. “In fact, our audience is 29% bigger than currently measured. Yes, I said that, 29% bigger. And how do we get that figure? Because Nielsen just told us.”
To fill in the gaps, Speciale advocated for Nielsen’s new “panel plus big data” tabulation, which she notes will accurately represent “Hispanics and their many behaviors.”
The launch of the new product, which is billed to provide more specified by using data set-top boxes and smart TVs, was pushed from its expected debut during this year’s TV upfronts, instead of continuing to rely on traditional TV ratings while the new product undergoes accreditation.
- 5/16/2023
- by Loree Seitz
- The Wrap
The NFL has found another new TV partner.
TelevisaUnivision, the Spanish-language media giant, says it has partnered with the NFL and CBS Sports to secure the Spanish-language rights to Super Bowl Lviii, which is set for Feb. 11, 2024, in Las Vegas, Nevada.
TelevisaUnivision announced the news at its upfront presentation Tuesday in New York with sports anchor Alejandro Berry teasing “four major and very exciting announcements,” before introducing star athletes to bring out trophies for the UEFA Champions League, the EuroCup, and the Copa America.
He then introduced TelevisiaUnivision ad sales chief Donna Speciale and former New York Giants player Victor Cruz. The company will create an “unprecedented viewing experience designed for our fanaticos,” Speciale told the crowd, as the Lombardi Trophy was placed on the stage.
Super Bowl Lviii will be the first-ever national broadcast of an NFL game for the company. Tudn, TelevisaUnivision’s sports division, will work with...
TelevisaUnivision, the Spanish-language media giant, says it has partnered with the NFL and CBS Sports to secure the Spanish-language rights to Super Bowl Lviii, which is set for Feb. 11, 2024, in Las Vegas, Nevada.
TelevisaUnivision announced the news at its upfront presentation Tuesday in New York with sports anchor Alejandro Berry teasing “four major and very exciting announcements,” before introducing star athletes to bring out trophies for the UEFA Champions League, the EuroCup, and the Copa America.
He then introduced TelevisiaUnivision ad sales chief Donna Speciale and former New York Giants player Victor Cruz. The company will create an “unprecedented viewing experience designed for our fanaticos,” Speciale told the crowd, as the Lombardi Trophy was placed on the stage.
Super Bowl Lviii will be the first-ever national broadcast of an NFL game for the company. Tudn, TelevisaUnivision’s sports division, will work with...
- 5/16/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
TelevisaUnivision has sealed a deal with CBS and the NFL to carry Spanish-language broadcasts of Super Bowl Lviii next February.
The news was one of several announcements made Tuesday by the Hispanic media giant at its upfronts presentation at New York’s Pier 36, the complex along the East River known as Basketball City.
Vix, the streaming service launched in 2022 by TelevisaUnivision has now passed 30 million monthly active users, the company said. After initially coming to market with two tiers — one free and ad-supported and another pay tier branded Vix+ — the services combined into a streamlined, Vix-branded outlet earlier this year.
At Vix, the series Circo Gomez is now in development. The show, about a dysfunctional family running a shoddy traveling circus, derives from a first-look deal with Eugenio Derbez. In 2024, the streaming service will also debut El Extraño Retorno de Diana Salazar, a telenovela adaptation starring Angelique Boyer and Sebastian Rulli.
The news was one of several announcements made Tuesday by the Hispanic media giant at its upfronts presentation at New York’s Pier 36, the complex along the East River known as Basketball City.
Vix, the streaming service launched in 2022 by TelevisaUnivision has now passed 30 million monthly active users, the company said. After initially coming to market with two tiers — one free and ad-supported and another pay tier branded Vix+ — the services combined into a streamlined, Vix-branded outlet earlier this year.
At Vix, the series Circo Gomez is now in development. The show, about a dysfunctional family running a shoddy traveling circus, derives from a first-look deal with Eugenio Derbez. In 2024, the streaming service will also debut El Extraño Retorno de Diana Salazar, a telenovela adaptation starring Angelique Boyer and Sebastian Rulli.
- 5/16/2023
- by Dade Hayes
- Deadline Film + TV
Spanish-tv giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to audience measurement.
Under pressure from some media companies, Nielsen said in April that it was going to hold back a new product that sought to use “big data,” or audience information gleaned from set-top boxes and smart TVs, as a way to provide more granular information about viewers. Nielsen said the new data would not be accredited for mainstream use, but would be available “for additional measurement during this transition for clients seeking to transact on it.”
TelevisaUnivision is going to try. “We all know that today’s TV measurement is inadequate for our multi-screen world, and as a consequence, U.S Hispanics have been undercounted,” says Donna Speciale, president of U.S. ad sales and marketing at the company. “In fact, our audience is 26% bigger than current measurement. How did we get that information?...
Under pressure from some media companies, Nielsen said in April that it was going to hold back a new product that sought to use “big data,” or audience information gleaned from set-top boxes and smart TVs, as a way to provide more granular information about viewers. Nielsen said the new data would not be accredited for mainstream use, but would be available “for additional measurement during this transition for clients seeking to transact on it.”
TelevisaUnivision is going to try. “We all know that today’s TV measurement is inadequate for our multi-screen world, and as a consequence, U.S Hispanics have been undercounted,” says Donna Speciale, president of U.S. ad sales and marketing at the company. “In fact, our audience is 26% bigger than current measurement. How did we get that information?...
- 5/16/2023
- by Brian Steinberg
- Variety Film + TV
In an era when gargantuan media conglomerates hope to tempt advertisers into buying tons of commercials across many networks, streaming outlets and digital sites, Marianne Gambelli has come to appreciate the art of staying small.
The executive, president of ad sales for Fox Corp., says in an interview that she believes the company will stand apart in the TV industry’s looming “upfront” sales session by not pressing potential sponsors to snap up commercial inventory in multiple venues. Want to buy an ad in a Fox Sunday NFL broadcast without having to load up on commercial avails at Tubi? Gambelli says staffers are willing to accomodate.
Her remarks show Fox zigging in a different direction than its competitors. NBCUniversal, Disney, Paramount Global and Warner Bros. Discovery are all built on the premise that their bigger portfolios of media assets will super-serve advertisers by giving them all the media they might want,...
The executive, president of ad sales for Fox Corp., says in an interview that she believes the company will stand apart in the TV industry’s looming “upfront” sales session by not pressing potential sponsors to snap up commercial inventory in multiple venues. Want to buy an ad in a Fox Sunday NFL broadcast without having to load up on commercial avails at Tubi? Gambelli says staffers are willing to accomodate.
Her remarks show Fox zigging in a different direction than its competitors. NBCUniversal, Disney, Paramount Global and Warner Bros. Discovery are all built on the premise that their bigger portfolios of media assets will super-serve advertisers by giving them all the media they might want,...
- 5/10/2023
- by Brian Steinberg
- Variety Film + TV
The 2023 upfronts are beginning to take shape, and Spanish-language TV giant TelevisaUnivision that it will be able to make a splash, thanks in part to a headline performance from Becky G.
Becky G, who most recently performed both weekends at Coachella, and won several Latin Ama awards last month, is also an actress, having starred in Power Rangers, Empire, and other projects.
“Representation matters and TelevisaUnivision has long been a platform that highlights and gives voice to the U.S. Hispanic experience,” Becky G said in a statement. “I’m excited to take the stage and celebrate the passion and vibrance of my community.”
Her addition to the company’s upfront lineup comes as the company expands to a larger venue for 2023, moving to Pier 36/Basketball City in New York’s Lower East Side, which held Disney’s upfront last year.
The company is expected to pitch not only its...
Becky G, who most recently performed both weekends at Coachella, and won several Latin Ama awards last month, is also an actress, having starred in Power Rangers, Empire, and other projects.
“Representation matters and TelevisaUnivision has long been a platform that highlights and gives voice to the U.S. Hispanic experience,” Becky G said in a statement. “I’m excited to take the stage and celebrate the passion and vibrance of my community.”
Her addition to the company’s upfront lineup comes as the company expands to a larger venue for 2023, moving to Pier 36/Basketball City in New York’s Lower East Side, which held Disney’s upfront last year.
The company is expected to pitch not only its...
- 5/1/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
Spanish-language TV giant TelevisaUnivision wants a bigger audience for its annual upfront presentation to advertisers.
The company intends to expand its in-person event during TV’s Upfront Week to a bgigger venue. Executives felt the 2022 pitch drew more people than it could accommodate. On Tuesday, May 16, the company will hold an event at Pier 36 in New York City — with a streaming option for those who cannot attend.
“The cultural firepower of U.S. Hispanics is indisputable, and more brands than ever are making the commitment to invest in this audience,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnvision, in a statement. “Marketers who have leaned in are seeing the incredible impact and those who have traditionally scaled back are now doubling down because of the proven resilience of this consumer base. Brands who are not prioritizing Spanish-language media will absolutely miss out. The time is...
The company intends to expand its in-person event during TV’s Upfront Week to a bgigger venue. Executives felt the 2022 pitch drew more people than it could accommodate. On Tuesday, May 16, the company will hold an event at Pier 36 in New York City — with a streaming option for those who cannot attend.
“The cultural firepower of U.S. Hispanics is indisputable, and more brands than ever are making the commitment to invest in this audience,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnvision, in a statement. “Marketers who have leaned in are seeing the incredible impact and those who have traditionally scaled back are now doubling down because of the proven resilience of this consumer base. Brands who are not prioritizing Spanish-language media will absolutely miss out. The time is...
- 2/1/2023
- by Brian Steinberg
- Variety Film + TV
TelevisaUnivision had something to sell in this year’s TV upfront market that many of its English-language counterparts did not: growing linear audiences.
The Spanish-language media giant has finished its upfront negotiations and expects to see rising volume of advance commitments for its advertising, according to a person familiar with the matter. This person says TelevisaUnivision anticipates a double-digit-percentage increase in volume, with CPMs, or the cost of reaching 1,000 viewers, rising as much as 8 to 9.
Like other TV networks in the midst of selling upfront inventory this year, TelevisaUnivision noted significant advertiser interest in sports and streaming. Advertisers proved interested in the company’s soccer broadcasts, and saw ad investment in its streaming-video outlet, ViX more than double. According to the person familiar with the matter, 70 of clients who made investments in linear TV inventory also purchased ad time on ViX to gain incremental reach.
This is the first upfront...
The Spanish-language media giant has finished its upfront negotiations and expects to see rising volume of advance commitments for its advertising, according to a person familiar with the matter. This person says TelevisaUnivision anticipates a double-digit-percentage increase in volume, with CPMs, or the cost of reaching 1,000 viewers, rising as much as 8 to 9.
Like other TV networks in the midst of selling upfront inventory this year, TelevisaUnivision noted significant advertiser interest in sports and streaming. Advertisers proved interested in the company’s soccer broadcasts, and saw ad investment in its streaming-video outlet, ViX more than double. According to the person familiar with the matter, 70 of clients who made investments in linear TV inventory also purchased ad time on ViX to gain incremental reach.
This is the first upfront...
- 6/27/2022
- by Brian Steinberg
- Variety Film + TV
Laura Molen is using November to pitch Madison Avenue as if May were just around the corner.
The NBCUniversal ad-sales president is ready to unveil two new advertising formats for Peacock, the company’s streaming-video hub, as well as tout a host of new efforts to incorporate advertiser data; new quality standards; and partners like DV360, OneView, The Trade Desk, and Yahoo that will help so-called “programmatic” marketers using algorithms to get their ads in front of specific kinds of consumers to make better use of the venue.
With only five minutes of ads per hour, commercials on Peacock “are not in a cluttered space, which keeps a pristine, high-end feeling all throughout the programming and advertising experience,” says Molen, in an interview.
In a different era, NBC and its TV rivals would likely save some of the sweet talk for next year. But with Wall Street scrutinizing media companies...
The NBCUniversal ad-sales president is ready to unveil two new advertising formats for Peacock, the company’s streaming-video hub, as well as tout a host of new efforts to incorporate advertiser data; new quality standards; and partners like DV360, OneView, The Trade Desk, and Yahoo that will help so-called “programmatic” marketers using algorithms to get their ads in front of specific kinds of consumers to make better use of the venue.
With only five minutes of ads per hour, commercials on Peacock “are not in a cluttered space, which keeps a pristine, high-end feeling all throughout the programming and advertising experience,” says Molen, in an interview.
In a different era, NBC and its TV rivals would likely save some of the sweet talk for next year. But with Wall Street scrutinizing media companies...
- 11/18/2021
- by Brian Steinberg
- Variety Film + TV
Madison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.
Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory. While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according to a person familiar with the matter, as well as a new slate of ad dollars committed to Prende, its recently launched streaming-video service.
While tying ad commitments directly to revenue is difficult, Univision’s media networks generated $1.15 billion in advertising in 2020, compared with nearly...
Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory. While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according to a person familiar with the matter, as well as a new slate of ad dollars committed to Prende, its recently launched streaming-video service.
While tying ad commitments directly to revenue is difficult, Univision’s media networks generated $1.15 billion in advertising in 2020, compared with nearly...
- 6/21/2021
- by Brian Steinberg
- Variety Film + TV
Bankers are already starting to salivate over what other megadeals could be in the offing following this week’s surprise pair-up of WarnerMedia and Discovery.
AT&T’s desperation to drop a company that it spent $85.4 billion and a year and half in legal fights to acquire raises the immediate question of what else might be possible in an era when Wall Street is pressuring big media conglomerates to keep generating content for audiences hungry to stream their favorite dramas and comedies.
Sure, smaller entertainment companies like Lionsgate and AMC Networks have long been seen as potential acquisition targets — and Amazon just offered a reported $9 billion to buy MGM for its vast library — but financial minds are starting to indulge their greatest scenarios. What if Apple swooped in and picked up a big media name? Do NBCUniversal and ViacomCBS need to add more heft even though they are both products of sizable mergers?...
AT&T’s desperation to drop a company that it spent $85.4 billion and a year and half in legal fights to acquire raises the immediate question of what else might be possible in an era when Wall Street is pressuring big media conglomerates to keep generating content for audiences hungry to stream their favorite dramas and comedies.
Sure, smaller entertainment companies like Lionsgate and AMC Networks have long been seen as potential acquisition targets — and Amazon just offered a reported $9 billion to buy MGM for its vast library — but financial minds are starting to indulge their greatest scenarios. What if Apple swooped in and picked up a big media name? Do NBCUniversal and ViacomCBS need to add more heft even though they are both products of sizable mergers?...
- 5/19/2021
- by Brian Steinberg and Brent Lang
- Variety Film + TV
Univision released its programming slate for the 2021-22 TV season today, as part of its “Grow with Us”-themed upfront presentation. The Spanish-language broadcaster has set a mix of new and returning scripted and reality series and live “event” programming, along with news and sports.
Check out the full-season lineup below.
Highlights include the premiere of series including Las Mil y Una Noches (A Thousand and One Nights), drama S.O.S. Me Estoy Enamorando (S.O.S. I’m Falling in Love), comedy Soltero con Hijas (Single with Kids) and Turkish import Amor Prohibido (Forbidden Love) — along with such returning fare as anthology Vencer el Pasado (Overcoming the Past) and the Eugenio Derbez-created Vecinos (Neighbors), which will return for its 10th and 11th seasons.
“Univision is the gateway to U.S. Hispanics and represents an untapped opportunity for brands to deliver current and future growth,” said Donna Speciale,...
Check out the full-season lineup below.
Highlights include the premiere of series including Las Mil y Una Noches (A Thousand and One Nights), drama S.O.S. Me Estoy Enamorando (S.O.S. I’m Falling in Love), comedy Soltero con Hijas (Single with Kids) and Turkish import Amor Prohibido (Forbidden Love) — along with such returning fare as anthology Vencer el Pasado (Overcoming the Past) and the Eugenio Derbez-created Vecinos (Neighbors), which will return for its 10th and 11th seasons.
“Univision is the gateway to U.S. Hispanics and represents an untapped opportunity for brands to deliver current and future growth,” said Donna Speciale,...
- 5/18/2021
- by Erik Pedersen
- Deadline Film + TV
TV usually belongs to the celebrities who play the nation’s favorite characters — people such as Ellen Pompeo, the star of ABC’s “Grey’s Anatomy,” or Milo Ventimiglia from NBC’s “This Is Us.” During the industry’s upfront market, however, many eyes move instead to the network ad-sales chiefs.
These execs will be out in full force over the next several weeks, eager to keep the tens of billions of advertising dollars flowing into their companies’ corporate coffers. But the task won’t be easy.
The nation’s big media agencies are projecting increases in ad spending for 2021, citing a nation eager to move on from the pandemic — and hikes in activity from some of the businesses most affected by it, including movie studios and tourism. Interpublic Group’s Magna, a large media-buying unit, recently projected that overall U.S. ad sales would rise 6.4% to $240 billion in 2021, with national...
These execs will be out in full force over the next several weeks, eager to keep the tens of billions of advertising dollars flowing into their companies’ corporate coffers. But the task won’t be easy.
The nation’s big media agencies are projecting increases in ad spending for 2021, citing a nation eager to move on from the pandemic — and hikes in activity from some of the businesses most affected by it, including movie studios and tourism. Interpublic Group’s Magna, a large media-buying unit, recently projected that overall U.S. ad sales would rise 6.4% to $240 billion in 2021, with national...
- 5/12/2021
- by Brian Steinberg
- Variety Film + TV
Jason Kilar sat in a darkened conference room in 2007, telling anyone who came to visit about the wonders of a new video-on-demand service called Hulu. Kilar was the outlet’s first CEO, and the room in which he was perched stood in the headquarters of NBCUniversal, one of Hulu’s two original co-owners. Another worker in that building was Jeff Zucker, then the CEO of NBCU, and someone who helped spur Kilar’s early journey.
Now it is Kilar who may have influence on Zucker’s future steps.
After losing the NBCU job once Comcast took control of that company, Zucker has blazed a new path for himself as president of WarnerMedia’s CNN. Since taking the reins of the venerable cable-news outlet in 2013, Zucker has given the once-vanilla dispenser of breaking news an entirely new image and mission. Larry King, who held forth at 9 p.m. on CNN for...
Now it is Kilar who may have influence on Zucker’s future steps.
After losing the NBCU job once Comcast took control of that company, Zucker has blazed a new path for himself as president of WarnerMedia’s CNN. Since taking the reins of the venerable cable-news outlet in 2013, Zucker has given the once-vanilla dispenser of breaking news an entirely new image and mission. Larry King, who held forth at 9 p.m. on CNN for...
- 10/25/2020
- by Brian Steinberg
- Variety Film + TV
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