by indieWIRE (January 4, 2009) Editors Note: This is part of a series of interviews, conducted via email, profiling dramatic and documentary competition and American Spectrum directors who have films screening at the 2009 Sundance Film Festival.
"Art & Copy" takes us inside a powerful, yet surprisingly unknown, industry to reveal the most influential creative forces tapping the zeitgeist of our time. Think of those commercials we can never seem to get out of our heads. Each one is the brain child of an industry typically associated with pandering and manipulation. Is great advertising actually a rare and rebellious accomplishment more akin to--dare I say it--art? Beginning in the 1960s, a creative revolution revitalized the advertising industry. Bill Bernbach launched the Volkswagen Beetle, prompting viewers to "think small." Dan Wieden coined "Just Do It" and forever changed the way we motivate ourselves athletically. Phyllis Robinson empowered the "me generation" with a Clairol tagline. Hal...
"Art & Copy" takes us inside a powerful, yet surprisingly unknown, industry to reveal the most influential creative forces tapping the zeitgeist of our time. Think of those commercials we can never seem to get out of our heads. Each one is the brain child of an industry typically associated with pandering and manipulation. Is great advertising actually a rare and rebellious accomplishment more akin to--dare I say it--art? Beginning in the 1960s, a creative revolution revitalized the advertising industry. Bill Bernbach launched the Volkswagen Beetle, prompting viewers to "think small." Dan Wieden coined "Just Do It" and forever changed the way we motivate ourselves athletically. Phyllis Robinson empowered the "me generation" with a Clairol tagline. Hal...
- 1/5/2009
- by brian
- indieWIRE - People
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