Veteran entertainment exec Peter Liguori has taken the reins of ad tech firm VideoAmp as executive chairman amid the layoffs of 20% of its workforce in a restructuring.
Liguori, who had already been serving as a board member at VideoAmp, was previously CEO of Tribune Media and also held senior exec posts at Fox Entertainment, FX and Discovery. He replaces Ross McCray, who founded VideoAmp in 2014 and is transitioning to a role as “active founder, board member and shareholder,” according to an official announcement.
VideoAmp is among a crop of new challengers to Nielsen, whose decades-long grip on the measurement business — the wonky but all-important glue of the $60 billion TV ad market — has loosened in recent years. Startups like VideoAmp are jockeying for legitimacy while spending heavily on executive talent and technology, against a backdrop of cord-cutting and viewership atomization.
VideoAmp has set deals recently with Amazon, Disney, YouTube, Warner Bros. Discovery,...
Liguori, who had already been serving as a board member at VideoAmp, was previously CEO of Tribune Media and also held senior exec posts at Fox Entertainment, FX and Discovery. He replaces Ross McCray, who founded VideoAmp in 2014 and is transitioning to a role as “active founder, board member and shareholder,” according to an official announcement.
VideoAmp is among a crop of new challengers to Nielsen, whose decades-long grip on the measurement business — the wonky but all-important glue of the $60 billion TV ad market — has loosened in recent years. Startups like VideoAmp are jockeying for legitimacy while spending heavily on executive talent and technology, against a backdrop of cord-cutting and viewership atomization.
VideoAmp has set deals recently with Amazon, Disney, YouTube, Warner Bros. Discovery,...
- 1/5/2024
- by Dade Hayes
- Deadline Film + TV
TelevisaUnivision has officially entered the big game. For the first time ever, the network has secured the Spanish-language rights to the next Super Bowl, which is supposed to take place in Las Vegas on Feb. 11, 2024.
The network will partner with NFL and CBS Sports on the event. “We will build on the incredible fan passion and love for sports in Spanish to deliver an unprecedented viewing experience designed for our fanaticos,” Donna Speciale, president of advertising sales and marketing at TelevisaUnivision, said during the network’s upfront presentation in New York.
It’s a big get for the network. In 2022, the NBCUniversal-owned Telemundo became the first Spanish-language broadcast network to air the Super Bowl. That licensing deal resulted in 1.9 million viewers. Fox Deportes then drew 951,000 viewers from the event in 2023. Because of that, Fox Deportes currently holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
The network will partner with NFL and CBS Sports on the event. “We will build on the incredible fan passion and love for sports in Spanish to deliver an unprecedented viewing experience designed for our fanaticos,” Donna Speciale, president of advertising sales and marketing at TelevisaUnivision, said during the network’s upfront presentation in New York.
It’s a big get for the network. In 2022, the NBCUniversal-owned Telemundo became the first Spanish-language broadcast network to air the Super Bowl. That licensing deal resulted in 1.9 million viewers. Fox Deportes then drew 951,000 viewers from the event in 2023. Because of that, Fox Deportes currently holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
- 5/16/2023
- by Kayla Cobb
- The Wrap
As the makeover of Nickelodeon continues, two key executive hires have been announced. Jenny Wall is joining the Viacom-owned network as Chief Marketing Officer and Eryk Casemiro as Svp of Nickelodeon Preschool.
As Cmo, Wall will be responsible for all on and off-air consumer marketing, brand creative and content launches across all of the network’s platforms. That roster includes digital, social and direct-to-consumer, including Nicktoons, TeenNick, Nick at Nite and Noggin. She will report to Nickelodeon chief Brian Robbins and be based in New York.
“Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences,” Robbins said. “As Nickelodeon focuses its efforts to expanding onto new platforms and building our audience, Jenny’s creative instincts and strategic planning will further add to our momentum.”
As head of the preschool division, Casemiro will spearhead preschool production and development across all formats and platforms spanning digital,...
As Cmo, Wall will be responsible for all on and off-air consumer marketing, brand creative and content launches across all of the network’s platforms. That roster includes digital, social and direct-to-consumer, including Nicktoons, TeenNick, Nick at Nite and Noggin. She will report to Nickelodeon chief Brian Robbins and be based in New York.
“Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences,” Robbins said. “As Nickelodeon focuses its efforts to expanding onto new platforms and building our audience, Jenny’s creative instincts and strategic planning will further add to our momentum.”
As head of the preschool division, Casemiro will spearhead preschool production and development across all formats and platforms spanning digital,...
- 7/22/2019
- by Dade Hayes
- Deadline Film + TV
Nickelodeon has hired two new executives, tapping Jenny Wall to become chief marketing officer and Eryk Casemiro to become senior vice president of Nickelodeon Preschool.
Most recently Cmo at Spotify-owned Gimlet Media, Wall will be responsible for all on- and off-air consumer marketing, brand creative and content launches across all of Nickelodeon’s platforms, including Nicktoons, TeenNick, Nick at Nite and Noggin. Replacing Kim Rosenblum, Wall will be based in New York and report to Nickelodeon president Brian Robbins.
Prior to her time at Gimlet, Wall was senior VP, head of marketing at Hulu, where she oversaw the launch of “The Mindy Project,” “Difficult People,” “The Handmaid’s Tale,” and other series. She also launched the streamer’s ad-free and live-tv offerings. Wall has also spent part of her career as VP of marketing at Netflix, and Cmo of Blt Communications, among other places.
“Jenny is a dynamic innovator...
Most recently Cmo at Spotify-owned Gimlet Media, Wall will be responsible for all on- and off-air consumer marketing, brand creative and content launches across all of Nickelodeon’s platforms, including Nicktoons, TeenNick, Nick at Nite and Noggin. Replacing Kim Rosenblum, Wall will be based in New York and report to Nickelodeon president Brian Robbins.
Prior to her time at Gimlet, Wall was senior VP, head of marketing at Hulu, where she oversaw the launch of “The Mindy Project,” “Difficult People,” “The Handmaid’s Tale,” and other series. She also launched the streamer’s ad-free and live-tv offerings. Wall has also spent part of her career as VP of marketing at Netflix, and Cmo of Blt Communications, among other places.
“Jenny is a dynamic innovator...
- 7/22/2019
- by Elaine Low
- Variety Film + TV
Nickelodeon has added two more executives to its leadership team.
Jenny Wall has come aboard the Viacom-owned cable network as chief marketing officer, and Eryk Casemiro will be senior vp, Nickelodeon Preschool, at the kid-focused channel.
Wall is taking over for Kim Rosenblum, who was executive vp, head of marketing and chief creative officer for Nick. Casemiro takes over from Cathy Galeota, senior vp preschool content.
"Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences," Nickelodeon president Brian Robbins, to whom Wall will report, said Monday in a statement. "...
Jenny Wall has come aboard the Viacom-owned cable network as chief marketing officer, and Eryk Casemiro will be senior vp, Nickelodeon Preschool, at the kid-focused channel.
Wall is taking over for Kim Rosenblum, who was executive vp, head of marketing and chief creative officer for Nick. Casemiro takes over from Cathy Galeota, senior vp preschool content.
"Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences," Nickelodeon president Brian Robbins, to whom Wall will report, said Monday in a statement. "...
- 7/22/2019
- The Hollywood Reporter - Film + TV
Podcast media company Gimlet Media unveiled a slate of three original series to premiere later in April, including scripted serialized show “Sandra” starring Kristen Wiig and Alia Shawkat.
The Brooklyn-based company also renewed docu-series “StartUp” for a seventh season. The two new shows in its nonfiction lineup are: “The Habitat,” exploring the lives of six individuals isolated for one year inside a small dome in Hawaii on a simulated Mars mission; and “We Came to Win,” exploring some of the most famous World Cup soccer matches of all time.
In addition, Gimlet Media announced GimletFest, its first live festival featuring creators and talent from its original shows, will run June 16-17 at the Bric arts and media center in Brooklyn. Tickets for the festival, available at gimletfest.com starting April 25, will cost $25 for individual shows and $200 for an all-access pass.
“Sandra” stars Wiig as Sandra, billed as “the world’s most intuitive virtual assistant,...
The Brooklyn-based company also renewed docu-series “StartUp” for a seventh season. The two new shows in its nonfiction lineup are: “The Habitat,” exploring the lives of six individuals isolated for one year inside a small dome in Hawaii on a simulated Mars mission; and “We Came to Win,” exploring some of the most famous World Cup soccer matches of all time.
In addition, Gimlet Media announced GimletFest, its first live festival featuring creators and talent from its original shows, will run June 16-17 at the Bric arts and media center in Brooklyn. Tickets for the festival, available at gimletfest.com starting April 25, will cost $25 for individual shows and $200 for an all-access pass.
“Sandra” stars Wiig as Sandra, billed as “the world’s most intuitive virtual assistant,...
- 4/11/2018
- by Todd Spangler
- Variety Film + TV
Crew Creative has upped Jenny Wall to the newly created position of president as part of a reorganization of its management team across several key departments, including its theatrical and network print division.
Wall, who was president of interactive at the agency, will focus on maximizing Crew's services across all its departments as well as manage the company's growth.
Among her first duties was to appoint new presidents for several of Crew's departments, including theatrical and network print, interactive, audiovisual, operations and strategic initiatives.
Wall will report to Crew CEO Damon Wolf.
Wall, who was president of interactive at the agency, will focus on maximizing Crew's services across all its departments as well as manage the company's growth.
Among her first duties was to appoint new presidents for several of Crew's departments, including theatrical and network print, interactive, audiovisual, operations and strategic initiatives.
Wall will report to Crew CEO Damon Wolf.
- 6/17/2008
- The Hollywood Reporter - Movie News
Los Angeles-based entertainment-centric creative advertising shop Crew Creative has promoted three execs to new roles as vp.
Heather Johnson will be vp theatrical print, overseeing tentpole movie print campaigns. Julianne LaMarche is vp interactive marketing, and will oversee online and grassroots campaigns for theatrical, DVD and television releases for a variety of clients. Tom Oksner also will be vp interactive marketing, leading the account team that provides creative online advertising programs for Discovery Communications' family of U.S. networks.
The promotions underline Crew's dedication to providing strategic client service across a variety of creative platforms. Johnson will report to Damon Wolf, president and CEO of Crew Creative, who made the announcement Tuesday. LaMarche and Oksner will report to Jenny Wall, president of interactive marketing.
"Heather, Julianne and Tom have all demonstrated exceptional skill within their disciplines and I am happy to promote them to their newly created vp titles," Wolf said. "Given the demanding and evolving landscape across the media business, it is critical to have executives such as these three who understand and can respond to the complexities and opportunity with the general online and traditional marketplace."
Johnson is handling the international campaigns for multiple Warner Bros. Pictures projects including "Harry Potter and the Order of the Phoenix," "300", "Beowulf", "10,000 B.C.", "Ocean's Thirteen" and "The Zodiac". She worked on "Happy Feet" this year.
Heather Johnson will be vp theatrical print, overseeing tentpole movie print campaigns. Julianne LaMarche is vp interactive marketing, and will oversee online and grassroots campaigns for theatrical, DVD and television releases for a variety of clients. Tom Oksner also will be vp interactive marketing, leading the account team that provides creative online advertising programs for Discovery Communications' family of U.S. networks.
The promotions underline Crew's dedication to providing strategic client service across a variety of creative platforms. Johnson will report to Damon Wolf, president and CEO of Crew Creative, who made the announcement Tuesday. LaMarche and Oksner will report to Jenny Wall, president of interactive marketing.
"Heather, Julianne and Tom have all demonstrated exceptional skill within their disciplines and I am happy to promote them to their newly created vp titles," Wolf said. "Given the demanding and evolving landscape across the media business, it is critical to have executives such as these three who understand and can respond to the complexities and opportunity with the general online and traditional marketplace."
Johnson is handling the international campaigns for multiple Warner Bros. Pictures projects including "Harry Potter and the Order of the Phoenix," "300", "Beowulf", "10,000 B.C.", "Ocean's Thirteen" and "The Zodiac". She worked on "Happy Feet" this year.
- 12/21/2006
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.