By Diane A. Rodgers
A wonderfully understated comedy-drama, The Electric Horseman follows the story of Sonny Steele (Robert Redford), a five-time champion rodeo cowboy now turned brand spokesman for AMPco, a giant corporate firm selling 'Ranch' breakfast cereal. Steele's life has become essentially a series of advertising appearances, at which he is required to brandish a box of cereal with his face adorning it whilst wearing a garish cowboy outfit festooned with electric fairy lights. The forced smiles, autographs and constant touring are starting to crack Steele; when we meet him, he is a disillusioned, unreliable drunk, stumbling from one engagement to the next.
The film centres around a big Las Vegas convention where Steele is booked for a ride-on appearance with AMPco's prize mascot, a 12-million-dollar racehorse. Horse and rider are strapped up in purple paisley silk and electric lights, the ridiculous spectacle of which, in the capital of sensational fakery and money-worship,...
A wonderfully understated comedy-drama, The Electric Horseman follows the story of Sonny Steele (Robert Redford), a five-time champion rodeo cowboy now turned brand spokesman for AMPco, a giant corporate firm selling 'Ranch' breakfast cereal. Steele's life has become essentially a series of advertising appearances, at which he is required to brandish a box of cereal with his face adorning it whilst wearing a garish cowboy outfit festooned with electric fairy lights. The forced smiles, autographs and constant touring are starting to crack Steele; when we meet him, he is a disillusioned, unreliable drunk, stumbling from one engagement to the next.
The film centres around a big Las Vegas convention where Steele is booked for a ride-on appearance with AMPco's prize mascot, a 12-million-dollar racehorse. Horse and rider are strapped up in purple paisley silk and electric lights, the ridiculous spectacle of which, in the capital of sensational fakery and money-worship,...
- 3/15/2017
- by nospam@example.com (Cinema Retro)
- Cinemaretro.com
Feature Aliya Whiteley 14 May 2013 - 05:59
A true Hollywood star, Robert Redford is at his best in smaller, more personal films. Aliya picks three great films about alienation...
Robert Redford was the number one box office star of the early 70s, appearing in huge hits such as The Sting, The Way We Were, and Butch Cassidy And The Sundance Kid. None of those three films show him at his best as an actor, or address the kind of issues he felt passionately about.
His easy camaraderie with Paul Newman and his status as a sex symbol belied the political angle that influenced his decisions in filmmaking and acting. Once he had amassed enough power in Hollywood to call the shots, the roles he took changed; for me, his most interesting performances began once he believed in the message of the film he was making.
He remains a serious and passionate actor,...
A true Hollywood star, Robert Redford is at his best in smaller, more personal films. Aliya picks three great films about alienation...
Robert Redford was the number one box office star of the early 70s, appearing in huge hits such as The Sting, The Way We Were, and Butch Cassidy And The Sundance Kid. None of those three films show him at his best as an actor, or address the kind of issues he felt passionately about.
His easy camaraderie with Paul Newman and his status as a sex symbol belied the political angle that influenced his decisions in filmmaking and acting. Once he had amassed enough power in Hollywood to call the shots, the roles he took changed; for me, his most interesting performances began once he believed in the message of the film he was making.
He remains a serious and passionate actor,...
- 5/13/2013
- by ryanlambie
- Den of Geek
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