Satellite and cable television services might have more formidable competition in telephone companies than they might have imagined, judging from customers' reactions.
A study scheduled for release Tuesday found that FiOS, the fiber-optic TV service from Verizon Communications, scored the highest on a recent customer-satisfaction survey.
Adding those who are very or somewhat satisfied with their current TV provider, FiOS scored 96%. DirecTV is second with 89%, then Dish Network with 82% and Comcast and AT&T U-verse, another fiber-optic service, tie at fourth with 73%. Cablers Cox, Cablevision, Time Warner and Charter, in that order, bring up the rear.
The survey of 1,586 consumers is from ChangeWave Research.
Run by Fox News personality Tobin Smith, ChangeWave draws on an alliance of 10,000 members who are wealthier than the general public and earlier adopters of new technology. ChangeWave surveys its alliance for the purpose of locating investable Wall Street trends.
About 4% of the alliance members are fiber-optic TV subscribers, 27% are satellite subscribers and the rest are cable customers.
"What's perhaps most striking is that none of the top players in terms of customer satisfaction are cable companies," the report indicated.
A study scheduled for release Tuesday found that FiOS, the fiber-optic TV service from Verizon Communications, scored the highest on a recent customer-satisfaction survey.
Adding those who are very or somewhat satisfied with their current TV provider, FiOS scored 96%. DirecTV is second with 89%, then Dish Network with 82% and Comcast and AT&T U-verse, another fiber-optic service, tie at fourth with 73%. Cablers Cox, Cablevision, Time Warner and Charter, in that order, bring up the rear.
The survey of 1,586 consumers is from ChangeWave Research.
Run by Fox News personality Tobin Smith, ChangeWave draws on an alliance of 10,000 members who are wealthier than the general public and earlier adopters of new technology. ChangeWave surveys its alliance for the purpose of locating investable Wall Street trends.
About 4% of the alliance members are fiber-optic TV subscribers, 27% are satellite subscribers and the rest are cable customers.
"What's perhaps most striking is that none of the top players in terms of customer satisfaction are cable companies," the report indicated.
- 9/11/2007
- The Hollywood Reporter - Movie News
As Howard Stern has geared up for his January arrival at Sirius Satellite Radio, so have efforts to woo advertisers to his show. One published report has Sirius charging $20,000 for a live read by Stern, the same price he currently commands for his terrestrial radio show that attracts 7 million listeners a week. However, if every Sirius subscriber tunes to Stern in January, he'll have less than half that many listeners. Stern's impending arrival at Sirius is putting a spotlight not only on the competition with rival XM Satellite Radio for subscribers but also on the still-nascent initiatives by both players to attract advertisers. ChangeWave Research founder Tobin Smith estimates that five years from now, 8%-12% of Sirius' revenue will come from ad sales, while at XM it will be about 5%. Stern and Sirius CEO Mel Karmazin, a legendary radio ad man, will account for the disparity, according to Smith.
- 10/21/2005
- The Hollywood Reporter - Movie News
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