Bing is Microsoft's "decision engine." It officially launched in 2009. It's a young upstart in a world of search dominated by a single veteran that commands over 65% of the market. So, what's a new search engine on the block to do in order to grab some of Google's turf? Employ savvy marketing tactics. At the 2010 Sundance Film Festival, Bing sponsored a bar and employed Attack of the Show's Olivia Munn to interview any film stars or creators who happened by. But what's more intersting, Bing had a film in the festival itself. Para Fuera is a short-form documentary centered on the incredibly lucid centernarian Dr. Richard J. Bing and the decisions he's made throughout his life. The film came to fruition when Dr. Bing wrote a letter to Microsoft noting the similarities between his name and their latest internet product, and explaining how he would soon celebrate his 100 birthday. Sean Carver,...
- 11/3/2010
- by Joshua Cohen
- Tubefilter.com
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