The CW Network has named Ashley Hovey chief digital officer, a newly created position, starting April l7 reporting to President Dennis Miller.
Hovey will overseeing the business strategy and day-to-day operations of the network’s digital operations and Ott streaming platforms.
She joins The CW after five years at Roku, where she ran the ad-supported business for The Roku Channel, including on-demand and Fast channel content, audience engagement, and growth. As Senior Director, Trc AVOD, Hovey built and led the Kids and Family, Fast, Music, and Espacio Latino businesses, drove overall partner strategy and monetization, and managed the multiplatform offering.
Prior to Roku, she was a senior director of advertising strategy and development at Comcast, supporting the $2.5 billion cable ad business. She previously worked for British Telecom and Nielsen in various business development, product and client services roles, including working with Facebook on ad measurement.
While Hovey is officially the...
Hovey will overseeing the business strategy and day-to-day operations of the network’s digital operations and Ott streaming platforms.
She joins The CW after five years at Roku, where she ran the ad-supported business for The Roku Channel, including on-demand and Fast channel content, audience engagement, and growth. As Senior Director, Trc AVOD, Hovey built and led the Kids and Family, Fast, Music, and Espacio Latino businesses, drove overall partner strategy and monetization, and managed the multiplatform offering.
Prior to Roku, she was a senior director of advertising strategy and development at Comcast, supporting the $2.5 billion cable ad business. She previously worked for British Telecom and Nielsen in various business development, product and client services roles, including working with Facebook on ad measurement.
While Hovey is officially the...
- 4/11/2023
- by Jill Goldsmith and Dade Hayes
- Deadline Film + TV
Exclusive: The CW is undergoing another round of staff cuts, sources tell Deadline. We hear more than 15 people were affected, with the marketing/promotional team impacted, along with finance.
The laid-off employees are said to include mid- and high-level executives, including some in SVP roles. A rep for CW parent Nexstar Media declined comment.
Today’s staff reductions come a month and a half after Chris Spadaccini joined the CW as Chief Marketing Officer. They also come amid uncertainty over the programming direction of the network, which is expected to pull away from the high-end scripted series that have been dominating its schedule. So far, only flagship drama All American has been renewed for next season.
The first major wave of layoffs hit last November 1, less than a month after Nexstar closed a deal to take 75% ownership of The CW, when about 30 to 40 staffers across multiple areas left. Those reductions...
The laid-off employees are said to include mid- and high-level executives, including some in SVP roles. A rep for CW parent Nexstar Media declined comment.
Today’s staff reductions come a month and a half after Chris Spadaccini joined the CW as Chief Marketing Officer. They also come amid uncertainty over the programming direction of the network, which is expected to pull away from the high-end scripted series that have been dominating its schedule. So far, only flagship drama All American has been renewed for next season.
The first major wave of layoffs hit last November 1, less than a month after Nexstar closed a deal to take 75% ownership of The CW, when about 30 to 40 staffers across multiple areas left. Those reductions...
- 3/23/2023
- by Nellie Andreeva and Dade Hayes
- Deadline Film + TV
Further to Nexstar Media Group, Inc. acquiring a 75 ownership interest in The CW Network, LLC (aka The CW), the TV network reported 100 million in losses, canceled numerous series and fired longtime president Mark Pedowitz, finance chief Mitch Nedick and chief branding Officer Rick Haskins, seemingly signalling the end of producer Greg Berlanti's 'gay-tv' push, that encouraged writers to groom popular DC Comics' superheroes into woke 'Lqbtq' characters:
Also let go from The CW were Gaye Hirsch, the network's EVP of Development and Michael Roberts, EVP of Current Programming.
The CW's recently canceled TV series include "Supergirl", "Naomi", "Batwoman", "Legends of Tomorrow", "In the Dark", the "Vampire Diaries" spinoff "Legacies", as well as the network's reboots of "Charmed", "Dynasty", "4400" and "Roswell, New Mexico".
Final seasons this year also include the series "The Flash", "Superman & Lois", "All American", "Nancy Drew", "Stargirl", "Walker" and "Kung Fu".
Warner Bros. Discovery and Paramount Global,...
Also let go from The CW were Gaye Hirsch, the network's EVP of Development and Michael Roberts, EVP of Current Programming.
The CW's recently canceled TV series include "Supergirl", "Naomi", "Batwoman", "Legends of Tomorrow", "In the Dark", the "Vampire Diaries" spinoff "Legacies", as well as the network's reboots of "Charmed", "Dynasty", "4400" and "Roswell, New Mexico".
Final seasons this year also include the series "The Flash", "Superman & Lois", "All American", "Nancy Drew", "Stargirl", "Walker" and "Kung Fu".
Warner Bros. Discovery and Paramount Global,...
- 2/3/2023
- by Unknown
- SneakPeek
Rob Tuck, the veteran ad-sales chief of the CW network, is leaving the outlet as it moves forward under new ownership, according to two people familiar with the matter
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
- 12/6/2022
- by Brian Steinberg
- Variety Film + TV
Click here to read the full article.
Nexstar Media Group reiterated its guidance of making The CW profitable by 2025, which it said will require a “low nine-figure” investment over that time period.
The TV station group officially took over The CW on Oct. 1. Existing CW programming is in place for the 2022-23 broadcast season, Nexstar management told investors Tuesday. After that, the company said it will move to more of a mix of scripted and unscripted content and shows that “appeal to a broader audience.”
“Over the course of the next year, we’re really working to develop our slate, which will then come online in the 2023-24 broadcast season. We will have some carryover commitment for the CBS and Wbd programming in that year, but it’s minimal at that point,” said Lee Ann Gliha, Nexstar’s executive vice president and chief financial officer.
Given the timeline, the majority...
Nexstar Media Group reiterated its guidance of making The CW profitable by 2025, which it said will require a “low nine-figure” investment over that time period.
The TV station group officially took over The CW on Oct. 1. Existing CW programming is in place for the 2022-23 broadcast season, Nexstar management told investors Tuesday. After that, the company said it will move to more of a mix of scripted and unscripted content and shows that “appeal to a broader audience.”
“Over the course of the next year, we’re really working to develop our slate, which will then come online in the 2023-24 broadcast season. We will have some carryover commitment for the CBS and Wbd programming in that year, but it’s minimal at that point,” said Lee Ann Gliha, Nexstar’s executive vice president and chief financial officer.
Given the timeline, the majority...
- 11/8/2022
- by Caitlin Huston
- The Hollywood Reporter - Movie News
Exclusive: As the dust has settled on the wave of layoffs that hit the CW on Tuesday, we are hearing more names of senior executives in multiple areas who were impacted.
Related Story The CW Names Brad Schwartz As President, Entertainment Related Story The CW Floats 1M An Episode License Fee For Drama Series As Studios Wait For Clarity On New Business Model Related Story 'The Winchesters' & 'Walker: Independence' Get No Back Orders As CW Cutbacks Continue, No Decision On Season 2
The list includes the CW’s EVP Distribution Betty Ellen Berlamino. Her exit was indirectly confirmed by Nexstar’s announcement yesterday morning that Google’s Rebekah Dopp is joining the network as EVP of distribution, strategy and affiliate relations. The CW’s affiliate relations team also took a hit, we hear.
The broadcaster may be taking the route a number of cable networks have taken of not...
Related Story The CW Names Brad Schwartz As President, Entertainment Related Story The CW Floats 1M An Episode License Fee For Drama Series As Studios Wait For Clarity On New Business Model Related Story 'The Winchesters' & 'Walker: Independence' Get No Back Orders As CW Cutbacks Continue, No Decision On Season 2
The list includes the CW’s EVP Distribution Betty Ellen Berlamino. Her exit was indirectly confirmed by Nexstar’s announcement yesterday morning that Google’s Rebekah Dopp is joining the network as EVP of distribution, strategy and affiliate relations. The CW’s affiliate relations team also took a hit, we hear.
The broadcaster may be taking the route a number of cable networks have taken of not...
- 11/2/2022
- by Nellie Andreeva
- Deadline Film + TV
Exclusive: The new iteration of The CW is starting to take shape.
Two and a half months after Nexstar Media Group acquired a majority stake in the broadcaster, the new owners are starting to make moves that will determine its programming mix and who will be leading this charge.
Chief among these include the search for a top programming executive, a re-tooling of its scripted lineup and a drive to greenlight more unscripted formats.
This comes after a major round of layoffs at the company as well as the departure of long-term execs such as streaming and branding chief Rick Haskins, ad chief Mitch Nedick and comms chief Paul Hewitt.
Earlier this month, Dennis Miller was named President of The CW Network, replacing Chairman and CEO Mark Pedowitz. Deadline understands that he has been leading a search for a programming boss with executives such as former Pop TV boss Brad Schwartz...
Two and a half months after Nexstar Media Group acquired a majority stake in the broadcaster, the new owners are starting to make moves that will determine its programming mix and who will be leading this charge.
Chief among these include the search for a top programming executive, a re-tooling of its scripted lineup and a drive to greenlight more unscripted formats.
This comes after a major round of layoffs at the company as well as the departure of long-term execs such as streaming and branding chief Rick Haskins, ad chief Mitch Nedick and comms chief Paul Hewitt.
Earlier this month, Dennis Miller was named President of The CW Network, replacing Chairman and CEO Mark Pedowitz. Deadline understands that he has been leading a search for a programming boss with executives such as former Pop TV boss Brad Schwartz...
- 11/1/2022
- by Peter White
- Deadline Film + TV
Roughly 30-40 employees of The CW were laid off on Tuesday by new owner Nexstar Media, IndieWire has learned.
The move is the first large scale overhaul at the CW after Nexstar, the largest television-station owner in the United States, took control of the channel’s operation on October 3. Warner Bros. Discovery and Paramount Global, The CW’s previous owners, sold a majority of their unprofitable joint venture to Nexstar in June.
Among those laid off on Tuesday were Paul Hewitt, the CW communications chief since it formed from the merger of Upn with The WB in 2006. In his place, Beth Feldman has been named SVP of Network Communications, taking on the role in addition to her current duties as Nexstar’s executive director of communication, Networks division.
“For the past 20 years, I have been incredibly fortunate to have played a role, albeit a small one, in helping shape, influence...
The move is the first large scale overhaul at the CW after Nexstar, the largest television-station owner in the United States, took control of the channel’s operation on October 3. Warner Bros. Discovery and Paramount Global, The CW’s previous owners, sold a majority of their unprofitable joint venture to Nexstar in June.
Among those laid off on Tuesday were Paul Hewitt, the CW communications chief since it formed from the merger of Upn with The WB in 2006. In his place, Beth Feldman has been named SVP of Network Communications, taking on the role in addition to her current duties as Nexstar’s executive director of communication, Networks division.
“For the past 20 years, I have been incredibly fortunate to have played a role, albeit a small one, in helping shape, influence...
- 11/1/2022
- by Wilson Chapman
- Indiewire
Paul Hewitt is the latest long-term exec leaving The CW. The veteran comms exec is leaving after 22 years and will be replaced by Beth Feldman as SVP Network Communications.
Related Story The CW Is Hit With Dozens Of Layoffs As Nexstar Plots More Frugal Course For Broadcast Network Related Story The CW Floats 1M An Episode License Fee For Drama Series As Studios Wait For Clarity On New Business Model Related Story 'The Winchesters' & 'Walker: Independence' Get No Back Orders As CW Cutbacks Continue, No Decision On Season 2
The move comes as The CW has laid off a significant number of staff, which was not a surprise since local TV group Nexstar acquired a majority stake in the broadcaster. Streaming and branding chief Rick Haskins and ad chief Mitch Nedick also recently left alongside longtime CW Chairman and CEO Mark Pedowitz, who was replaced by Dennis Miller.
Feldman...
Related Story The CW Is Hit With Dozens Of Layoffs As Nexstar Plots More Frugal Course For Broadcast Network Related Story The CW Floats 1M An Episode License Fee For Drama Series As Studios Wait For Clarity On New Business Model Related Story 'The Winchesters' & 'Walker: Independence' Get No Back Orders As CW Cutbacks Continue, No Decision On Season 2
The move comes as The CW has laid off a significant number of staff, which was not a surprise since local TV group Nexstar acquired a majority stake in the broadcaster. Streaming and branding chief Rick Haskins and ad chief Mitch Nedick also recently left alongside longtime CW Chairman and CEO Mark Pedowitz, who was replaced by Dennis Miller.
Feldman...
- 11/1/2022
- by Peter White
- Deadline Film + TV
Nexstar laid off between 30-40 staffers at the CW network Tuesday, marking the first sweeping staffing overhaul at the “Walker” broadcaster since it changed ownership, according to a source familiar with the situation.
Among those cuts were Paul Hewitt, the longtime CW comms chief, who has been replaced by Beth Feldman. Additionally, multiple execs in distribution, strategy and affiliate relations were let go, with Google vet Rebekah Dopp taking over those departments.
Nexstar is wasting little time revamping The CW, a plan that began with the replacement of longtime CW president Mark Pedowitz being ousted upon the close of Paramount Global and Warner Bros. Discovery’s sale of the network to Nexstar Oct. 3. Also cut in the wake of the deal were streaming and branding exec Rick Haskins and ad sales head Mitch Nedick.
Following half a year of speculation and buildup to the sale, TV station giant Nexstar has...
Among those cuts were Paul Hewitt, the longtime CW comms chief, who has been replaced by Beth Feldman. Additionally, multiple execs in distribution, strategy and affiliate relations were let go, with Google vet Rebekah Dopp taking over those departments.
Nexstar is wasting little time revamping The CW, a plan that began with the replacement of longtime CW president Mark Pedowitz being ousted upon the close of Paramount Global and Warner Bros. Discovery’s sale of the network to Nexstar Oct. 3. Also cut in the wake of the deal were streaming and branding exec Rick Haskins and ad sales head Mitch Nedick.
Following half a year of speculation and buildup to the sale, TV station giant Nexstar has...
- 11/1/2022
- by Jennifer Maas
- Variety Film + TV
At the CW’s May upfront presentation, then-Chairman and CEO Mark Pedowitz announced that a new initiative with United States Surgeon General Dr. Vivek H. Murthy would launch in the 2022-23 season to tackle “the number one issue facing America’s youth: mental health” by developing storylines across the network’s programming as well as working with advertisers and affiliates and across social media.
With the fall 2022 launch in full swing, the initiative is now launching, with Stevie Wonder, who performed live at The CW’s Upfront presentation in May, granting the use of his song “Where is Our Love Song” as the official soundtrack of the “Dare to Love, Defy Hate” initiative.
The launch comes a week after Pedowitz as well as Rick Haskins, the CW’s President, Streaming & Chief Branding Officer Rick Haskins, exited following the completion of Nexstar’s acquisition of the network. It is proceeding amid...
With the fall 2022 launch in full swing, the initiative is now launching, with Stevie Wonder, who performed live at The CW’s Upfront presentation in May, granting the use of his song “Where is Our Love Song” as the official soundtrack of the “Dare to Love, Defy Hate” initiative.
The launch comes a week after Pedowitz as well as Rick Haskins, the CW’s President, Streaming & Chief Branding Officer Rick Haskins, exited following the completion of Nexstar’s acquisition of the network. It is proceeding amid...
- 10/10/2022
- by Nellie Andreeva
- Deadline Film + TV
Click here to read the full article.
The CW opened its 2022-23 broadcast season Monday with its new owner, Nexstar, delivering a loud message to the creative community and Wall Street: Expect change, and expect it fast.
The station group, which officially took over the younger-skewing broadcast network Oct. 1, parted ways with The CW’s three top executives: CEO Mark Pedowitz, streaming and marketing boss Rick Haskins, and finance chief Mitch Nedick.
The changes arrive as Nexstar CEO Perry Sook and newly installed CW president Dennis Miller (no, not that one) plan to make the network profitable by 2025 with programming that targets a broad audience of adults 18-49. (The CW’s median age on its linear network is 58, but the age of its digital audience is late 20s to early 30s.) Sources say Nexstar plans to focus on The CW’s linear schedule and become more affiliate-friendly. Sook and Miller...
The CW opened its 2022-23 broadcast season Monday with its new owner, Nexstar, delivering a loud message to the creative community and Wall Street: Expect change, and expect it fast.
The station group, which officially took over the younger-skewing broadcast network Oct. 1, parted ways with The CW’s three top executives: CEO Mark Pedowitz, streaming and marketing boss Rick Haskins, and finance chief Mitch Nedick.
The changes arrive as Nexstar CEO Perry Sook and newly installed CW president Dennis Miller (no, not that one) plan to make the network profitable by 2025 with programming that targets a broad audience of adults 18-49. (The CW’s median age on its linear network is 58, but the age of its digital audience is late 20s to early 30s.) Sources say Nexstar plans to focus on The CW’s linear schedule and become more affiliate-friendly. Sook and Miller...
- 10/4/2022
- by Lesley Goldberg
- The Hollywood Reporter - Movie News
Two senior executives at the CW — Rick Haskins, president of streaming and chief branding officer, and finance chief Mitch Nedick — are departing the network as Nexstar assumes control.
The exits were confirmed Monday by sources at the network, whose longtime CEO, Mark Pedowitz, announced this morning he is stepping down amid the ownership transition after 11 years in the top job. Dennis Miller, a media veteran who worked in venture capital and the TV business before joining the Nexstar board, has been installed as president of the network. Nexstar has taken a 75 stake, with Warner Bros Discovery and Paramount Global retaining 12.5 apiece.
Related Story Mark Pedowitz's Farewell Message To The CW Staff: "May All Of You Continue To Dare To Defy The Naysayers" Related Story New Day Dawns For Broadcast TV As Nexstar Closes Deal For Control Of The CW Related Story Mark Pedowitz Exits As Chairman & CEO Of The CW...
The exits were confirmed Monday by sources at the network, whose longtime CEO, Mark Pedowitz, announced this morning he is stepping down amid the ownership transition after 11 years in the top job. Dennis Miller, a media veteran who worked in venture capital and the TV business before joining the Nexstar board, has been installed as president of the network. Nexstar has taken a 75 stake, with Warner Bros Discovery and Paramount Global retaining 12.5 apiece.
Related Story Mark Pedowitz's Farewell Message To The CW Staff: "May All Of You Continue To Dare To Defy The Naysayers" Related Story New Day Dawns For Broadcast TV As Nexstar Closes Deal For Control Of The CW Related Story Mark Pedowitz Exits As Chairman & CEO Of The CW...
- 10/3/2022
- by Dade Hayes
- Deadline Film + TV
Click here to read the full article.
Nexstar is not wasting any time in cleaning house at The CW.
Hours after the station group announced that former board member Dennis Miller would take over The CW as president for CEO Mark Pedowitz, the newly installed executive made a surprise appearance Monday at the network’s Burbank, Calif., offices and continued to make changes in its executive ranks.
Multiple sources tell The Hollywood Reporter that Rick Haskins, president of streaming and chief branding officer, as well as finance chief Mitch Nedick were let go by Miller on Monday. Sources note that the two executives were informed that their last day with the network will be Friday.
Haskins, who was Pedowitz’s top lieutenant and often accompanied him on press calls with reporters and on the upfront stage, oversaw all of The CW’s branding, marketing, and promotional efforts as well as...
Nexstar is not wasting any time in cleaning house at The CW.
Hours after the station group announced that former board member Dennis Miller would take over The CW as president for CEO Mark Pedowitz, the newly installed executive made a surprise appearance Monday at the network’s Burbank, Calif., offices and continued to make changes in its executive ranks.
Multiple sources tell The Hollywood Reporter that Rick Haskins, president of streaming and chief branding officer, as well as finance chief Mitch Nedick were let go by Miller on Monday. Sources note that the two executives were informed that their last day with the network will be Friday.
Haskins, who was Pedowitz’s top lieutenant and often accompanied him on press calls with reporters and on the upfront stage, oversaw all of The CW’s branding, marketing, and promotional efforts as well as...
- 10/3/2022
- by Lesley Goldberg
- The Hollywood Reporter - Movie News
Mark Pedowitz, who has served as chairman and CEO of The CW for the past 11 years, will be exiting the network as Nexstar completes its acquisition of a 75 controlling stake, the company announced Monday.
Dennis Miller, who has held senior executive positions at Sony Pictures Entertainment, Lionsgate Television and Turner Network Television, took over as The CW’s new president Monday.
With Miller’s appointment, Rick Haskins, president of streaming and chief branding officer, and finance chief Mitch Nedick will also be departing, according to The Hollywood Reporter, which cited anonymous sources. The two executives were told they could stay on through Friday. The CW declined to comment on the matter when reached by TheWrap.
Miller, who will step down from Nexstar’s board to take this new role, most recently served as chairman of Industrial Media until its sale to Sony Pictures Television earlier this year. Industrial produced more than 94 series across 34 networks,...
Dennis Miller, who has held senior executive positions at Sony Pictures Entertainment, Lionsgate Television and Turner Network Television, took over as The CW’s new president Monday.
With Miller’s appointment, Rick Haskins, president of streaming and chief branding officer, and finance chief Mitch Nedick will also be departing, according to The Hollywood Reporter, which cited anonymous sources. The two executives were told they could stay on through Friday. The CW declined to comment on the matter when reached by TheWrap.
Miller, who will step down from Nexstar’s board to take this new role, most recently served as chairman of Industrial Media until its sale to Sony Pictures Television earlier this year. Industrial produced more than 94 series across 34 networks,...
- 10/3/2022
- by Thom Geier
- The Wrap
Mark Pedowitz finally gets his wish this fall when The CW expands its original programming to Saturday nights, a day part typically viewed as a TV graveyard that most broadcast networks use for reruns or to burn off remaining episodes of underperforming shows. But The CW chief feels very differently about that night than his broadcast brethren. During the network’s upfront call on Tuesday with reporters to discuss the 2021-22 season, Pedowitz revealed that he’d been eyeing Saturday nights for the last decade. “We felt that there was an opportunity here to increase our linear reach, which gives our advertisers more programming and inventory. We thought it would also give our affiliates more programming,” Pedowitz said. “This is the first time we’ve been around that we actually are able to promote seven days a week and push into each night. So for my marketing promotions perspective, we...
- 5/25/2021
- by Tim Baysinger
- The Wrap
Television advertising is starting to show signs of life as spring moves toward fall, in the view of Rob Tuck, Evp National Sales for the CW.
Speaking with reporters on the network’s upfront schedule call, Tuck said network has “seen things certainly settle down” of late after the extreme period of late-March and early April amid the Covid-19 lockdown. As far as third-quarter options for ad buys, “the pace is pretty much what we expected,” he said, and is on par with historical levels, “a tick higher” than low-single-digit increases.
The network’s upcoming schedule emphasizes January 2021 as the key start to new programming for the year, giving 2020-21 a different contour. Tuck said many advertisers need more time than they typically would for a fall ramp-up.
‘Katy Keene’: The CW Weighs Second Season, Will Make Renewal Decision After More Streaming Numbers Come In
“Timing may be different...
Speaking with reporters on the network’s upfront schedule call, Tuck said network has “seen things certainly settle down” of late after the extreme period of late-March and early April amid the Covid-19 lockdown. As far as third-quarter options for ad buys, “the pace is pretty much what we expected,” he said, and is on par with historical levels, “a tick higher” than low-single-digit increases.
The network’s upcoming schedule emphasizes January 2021 as the key start to new programming for the year, giving 2020-21 a different contour. Tuck said many advertisers need more time than they typically would for a fall ramp-up.
‘Katy Keene’: The CW Weighs Second Season, Will Make Renewal Decision After More Streaming Numbers Come In
“Timing may be different...
- 5/14/2020
- by Dade Hayes
- Deadline Film + TV
The CW has named former CBS Television Stations executive Betty Allen Berlamino as Evp Distribution. In her new role, Berlamino will be responsible for all network distribution and affiliate relations at The CW and serve as the network’s primary liaison with its station groups and MVPDs. The CW’s affiliate marketing activities will be jointly managed by both Berlamino and Rick Haskins, President, Streaming & Chief Brand Officer. She will report to Mark Pedowitz, Chairman and CEO of The CW network.
“In an ever-evolving broadcast television distribution landscape, our partnerships with our affiliate stations continue to be critical to the success of our overall business strategy. Betty Ellen is the ideal executive to lead The CW’s distribution efforts as we look for new ways to grow and enhance our network distribution platforms,” said Pedowitz. “Betty Ellen’s industry knowledge, relationships and local media experience will make her an invaluable...
“In an ever-evolving broadcast television distribution landscape, our partnerships with our affiliate stations continue to be critical to the success of our overall business strategy. Betty Ellen is the ideal executive to lead The CW’s distribution efforts as we look for new ways to grow and enhance our network distribution platforms,” said Pedowitz. “Betty Ellen’s industry knowledge, relationships and local media experience will make her an invaluable...
- 2/3/2020
- by Denise Petski
- Deadline Film + TV
The CW has promoted executive Rick Haskins to the role of President, Streaming & Chief Branding Officer.
“Rick is one of the best marketers and digital strategists in the business and has helped establish The CW as one of the preeminent entertainment brands,” said CW president Mark Pedowitz, who announced the news Wednesday.
“For more than a decade, under Rick’s leadership, The CW has created and continues to evolve a unique, vibrant ecosystem that aligns our linear broadcast and streaming platforms and allows us to harness social media in a way that is unmatched in the industry. The growth of CW Seed that Rick has developed and nurtured from an incubator to what is now a robust streaming service will add to the strength of our brand position,” Pedowitz added.
Also Read: How 'Arrow' Built The CW's Own Superhero Cinematic Universe
Haskins will continue to oversee all of the network’s branding,...
“Rick is one of the best marketers and digital strategists in the business and has helped establish The CW as one of the preeminent entertainment brands,” said CW president Mark Pedowitz, who announced the news Wednesday.
“For more than a decade, under Rick’s leadership, The CW has created and continues to evolve a unique, vibrant ecosystem that aligns our linear broadcast and streaming platforms and allows us to harness social media in a way that is unmatched in the industry. The growth of CW Seed that Rick has developed and nurtured from an incubator to what is now a robust streaming service will add to the strength of our brand position,” Pedowitz added.
Also Read: How 'Arrow' Built The CW's Own Superhero Cinematic Universe
Haskins will continue to oversee all of the network’s branding,...
- 1/29/2020
- by Margeaux Sippell
- The Wrap
The CW has upped Rick Haskins to the role of president of streaming and chief brand officer.
In his new role, Haskins will continue to oversee branding, marketing and promotion for The CW while also tackling the strategy and distribution of the broadcaster’s streaming platforms. That includes CW Seed, the network’s ad-supported streamer, as well as Cwtv.com and The CW app. He will also lead development of original programming, production and acquisitions for those platforms.
“Rick is one of the best marketers and digital strategists in the business and has helped establish The CW as one of the preeminent entertainment brands,” said Mark Pedowitz, chair and CEO of The CW. “For more than a decade, under Rick’s leadership, The CW has created and continues to evolve a unique, vibrant ecosystem that aligns our linear broadcast and streaming platforms and allows us to harness social media in...
In his new role, Haskins will continue to oversee branding, marketing and promotion for The CW while also tackling the strategy and distribution of the broadcaster’s streaming platforms. That includes CW Seed, the network’s ad-supported streamer, as well as Cwtv.com and The CW app. He will also lead development of original programming, production and acquisitions for those platforms.
“Rick is one of the best marketers and digital strategists in the business and has helped establish The CW as one of the preeminent entertainment brands,” said Mark Pedowitz, chair and CEO of The CW. “For more than a decade, under Rick’s leadership, The CW has created and continues to evolve a unique, vibrant ecosystem that aligns our linear broadcast and streaming platforms and allows us to harness social media in...
- 1/29/2020
- by Joe Otterson
- Variety Film + TV
In the latest sign of how seriously traditional media companies are taking the digital era, veteran CW executive Rick Haskins has been promoted to the role of President, Streaming & Chief Branding Officer.
Haskins has been at the ViacomCBS-WarnerMedia joint venture since it was formed in 2006. As his new title indicates, he will continue overseeing all of the network’s branding, marketing and promotion efforts as well as guiding the overall strategy and distribution of the CW’s streaming platforms. Among the items in his portfolio is CW Seed, the company’s free, ad-supported streaming service.
Haskins will continue overseeing all of the network’s branding, marketing and promotion efforts as well as the overall strategic vision and distribution of The CW’s streaming platforms. After ending a long-term relationship with Netflix (which Haskins initially helped establish), the CW has taken back in-season streaming rights to its shows. It...
Haskins has been at the ViacomCBS-WarnerMedia joint venture since it was formed in 2006. As his new title indicates, he will continue overseeing all of the network’s branding, marketing and promotion efforts as well as guiding the overall strategy and distribution of the CW’s streaming platforms. Among the items in his portfolio is CW Seed, the company’s free, ad-supported streaming service.
Haskins will continue overseeing all of the network’s branding, marketing and promotion efforts as well as the overall strategic vision and distribution of The CW’s streaming platforms. After ending a long-term relationship with Netflix (which Haskins initially helped establish), the CW has taken back in-season streaming rights to its shows. It...
- 1/29/2020
- by Dade Hayes
- Deadline Film + TV
The CW has upped longtime marketing chief Rick Haskins to the newly created post of president of streaming and chief branding officer. The network becomes the first broadcaster to designate a president for streaming.
In his new post, Haskins will set the strategic vision and oversee distribution of The CW's streaming platforms and lead development, production and acquisitions of original programming for the ad-supported CW Seed and other platforms. He also will continue to oversee the network's marketing and branding efforts.
"Rick is one of the best marketers and digital strategists in the business and has helped ...
In his new post, Haskins will set the strategic vision and oversee distribution of The CW's streaming platforms and lead development, production and acquisitions of original programming for the ad-supported CW Seed and other platforms. He also will continue to oversee the network's marketing and branding efforts.
"Rick is one of the best marketers and digital strategists in the business and has helped ...
- 1/29/2020
- The Hollywood Reporter - Film + TV
Exclusive: CW Seed, the CW’s free, ad-supported digital network, has acquired non-exclusive streaming rights to 14 series from BBC Studios.
The second-window deal will bring more than 200 episodes and 150 hours of scripted library content to Seed, which launched as an on-demand service in 2013 and will add a live, linear channel later this winter. The announcement was made today by Rick Haskins, Evp of Marketing and Digital Platforms for the CW.
Among the shows already live on Seed are The Intruders, starring Mira Sorvino and Millie Bobby Brown; Atlantis, with Game of Thrones alum Mark Addy; The Secret of Crickley Hall, starring Thrones‘ Maisie Williams and Tom Ellis; Bedlam, with pop star Will Young; and a new take on Sinbad.
A wave of additional shows will be added in late January and roll out through the month of February. That roster includes James Corden’s Gavin & Stacey; The Fades, starring...
The second-window deal will bring more than 200 episodes and 150 hours of scripted library content to Seed, which launched as an on-demand service in 2013 and will add a live, linear channel later this winter. The announcement was made today by Rick Haskins, Evp of Marketing and Digital Platforms for the CW.
Among the shows already live on Seed are The Intruders, starring Mira Sorvino and Millie Bobby Brown; Atlantis, with Game of Thrones alum Mark Addy; The Secret of Crickley Hall, starring Thrones‘ Maisie Williams and Tom Ellis; Bedlam, with pop star Will Young; and a new take on Sinbad.
A wave of additional shows will be added in late January and roll out through the month of February. That roster includes James Corden’s Gavin & Stacey; The Fades, starring...
- 1/8/2020
- by Dade Hayes
- Deadline Film + TV
Following in the footsteps of “Backpackers” and “Significant Mother,” Yulin Kuang’s “I Ship It” was developed for digital platform CW Seed but, come August 19 after two seasons of streaming, will receive a linear run on the CW network proper.
“We have conversations early on with both the production companies and the creators about, ‘Your show has the potential to go to broadcast,'” Rick Haskins, executive vice president, marketing and digital programs, The CW, tells Variety. “And so what we try to do is set some parameters around it that would allow it to go to broadcast.”
Some of those parameters are content based, as Haskins shares that “comedies and musicals probably have a better chance than e-sports, because of the nature of those shows.” But they are also cognizant of making them “different enough [to CW shows] that they have their own identity and hopefully bring in their own audience,” he continues.
“We have conversations early on with both the production companies and the creators about, ‘Your show has the potential to go to broadcast,'” Rick Haskins, executive vice president, marketing and digital programs, The CW, tells Variety. “And so what we try to do is set some parameters around it that would allow it to go to broadcast.”
Some of those parameters are content based, as Haskins shares that “comedies and musicals probably have a better chance than e-sports, because of the nature of those shows.” But they are also cognizant of making them “different enough [to CW shows] that they have their own identity and hopefully bring in their own audience,” he continues.
- 8/12/2019
- by Danielle Turchiano
- Variety Film + TV
Fans of The CW’s shows also better like using the platform’s streaming services: The network announced that all of its new in-season series would exclusively stream on The CW and the company’s digital platforms, The CW president Mark Pedowitz announced during TCA on Sunday.
The CW will exclusively stream every episode of its new series, including “Batwoman,” “Nancy Drew,” and “Katy Keene,” the day after broadcast, starting in the 2019-2020 television season. Viewers will be able to watch the shows on Cwtv.com and via The CW app. After the season finale of each new show, the full season will be available to binge on The CW’s ad-supported digital platforms until 30 days prior to the start of the next season, according to the company.
The network also acquired the off-season streaming rights to the first four seasons of the Emmy-nominated comedy “Schitt’s Creek,” which became...
The CW will exclusively stream every episode of its new series, including “Batwoman,” “Nancy Drew,” and “Katy Keene,” the day after broadcast, starting in the 2019-2020 television season. Viewers will be able to watch the shows on Cwtv.com and via The CW app. After the season finale of each new show, the full season will be available to binge on The CW’s ad-supported digital platforms until 30 days prior to the start of the next season, according to the company.
The network also acquired the off-season streaming rights to the first four seasons of the Emmy-nominated comedy “Schitt’s Creek,” which became...
- 8/4/2019
- by Tyler Hersko
- Indiewire
“Schitt’s Creek” will now stream on CW Seed, the network announced on Sunday.
The CW’s digital platform has acquired off-season rights to the Pop TV comedy, with the first four seasons going up on CW Seed on Sunday. The series joins a library which includes originals such as “I Ship It” and the animated “Constantine: City of Demons,” as well as existing shows like “Everybody Hates Chris,” “The L.A. Complex” and “Pushing Daisies.”
“We love everything about ‘Schitt’s Creek’ – the comedy acting, writing, as well as the show’s binge-ability. All of which are perfect for the CW Seed audience,” The CW’s Rick Haskins said. “We’re excited to help expand the awareness and hope to generate new fans of this brilliant series on our free, ad-supported platform.”
Also Read: CBS All Access to Stream 'Nancy Drew' Following Its CW Broadcast Run
The network...
The CW’s digital platform has acquired off-season rights to the Pop TV comedy, with the first four seasons going up on CW Seed on Sunday. The series joins a library which includes originals such as “I Ship It” and the animated “Constantine: City of Demons,” as well as existing shows like “Everybody Hates Chris,” “The L.A. Complex” and “Pushing Daisies.”
“We love everything about ‘Schitt’s Creek’ – the comedy acting, writing, as well as the show’s binge-ability. All of which are perfect for the CW Seed audience,” The CW’s Rick Haskins said. “We’re excited to help expand the awareness and hope to generate new fans of this brilliant series on our free, ad-supported platform.”
Also Read: CBS All Access to Stream 'Nancy Drew' Following Its CW Broadcast Run
The network...
- 8/4/2019
- by Reid Nakamura
- The Wrap
The CW is going to be the exclusive in-season streaming home for its new series going forward.
Beginning with this season’s freshman shows, namely “Batwoman,” “Nancy Drew,” and “Katy Keene,” the CW’s series will stream exclusively on its digital platforms throughout the full current season. After the season finale of each new show, the full season will be available on the network’s digital platforms until 30 days prior to the start of the next season, at which point they will move to their respective longer term streaming homes, HBO Max for “Batwoman” and “Katey Keene,” CBS All Access for “Nancy Drew.” Every episode of the CW’s new series will stream the day after broadcast throughout the season.
The announcement was made by CW president Mark Pedowitz during the network’s Television Critics Association’s summer press tour.
“We are incredibly excited to offer our viewers the full...
Beginning with this season’s freshman shows, namely “Batwoman,” “Nancy Drew,” and “Katy Keene,” the CW’s series will stream exclusively on its digital platforms throughout the full current season. After the season finale of each new show, the full season will be available on the network’s digital platforms until 30 days prior to the start of the next season, at which point they will move to their respective longer term streaming homes, HBO Max for “Batwoman” and “Katey Keene,” CBS All Access for “Nancy Drew.” Every episode of the CW’s new series will stream the day after broadcast throughout the season.
The announcement was made by CW president Mark Pedowitz during the network’s Television Critics Association’s summer press tour.
“We are incredibly excited to offer our viewers the full...
- 8/4/2019
- by Will Thorne
- Variety Film + TV
Emmy-nominated comedy series Schitt’s Creek is heading to CW Seed. The CW’s free, ad-supported digital network has acquired off-season streaming rights to Pop TV’s critically-praised series, which was recently renewed for a sixth and final season. Seasons one through four will be available to stream on the CW Seed App and CWSeed.com starting today, Sunday, August 4, it was announced at TCA.
“We love everything about Schitt’s Creek – the comedy acting, writing as well as the show’s binge-ability. All of which are perfect for the CW Seed audience,” said Rick Haskins, Executive Vice President, The CW. “We’re excited to help expand the awareness and hope to generate new fans of this brilliant series on our free, ad-supported platform.”
Co-created by Eugene Levy and Daniel Levy, Schitt’s Creek has been a transformational series for Pop, putting the network on the original programming map and...
“We love everything about Schitt’s Creek – the comedy acting, writing as well as the show’s binge-ability. All of which are perfect for the CW Seed audience,” said Rick Haskins, Executive Vice President, The CW. “We’re excited to help expand the awareness and hope to generate new fans of this brilliant series on our free, ad-supported platform.”
Co-created by Eugene Levy and Daniel Levy, Schitt’s Creek has been a transformational series for Pop, putting the network on the original programming map and...
- 8/4/2019
- by Denise Petski
- Deadline Film + TV
Streaming has become something of a buyer’s market recently, and network executives are hustling to make their platforms stand out in an unprecedented and crowded film and television environment.
At the Natpe Streaming Plus event in Los Angeles Tuesday, panelists, including executives from Netflix, CBS All Access, Starz, and a host of other television networks and streaming platforms, discussed the problems of monetization and content delivery that film and television providers are grappling with in the era of streaming video.
No matter the subject, the perpetually increasing competitiveness of the streaming market loomed over every panel. There are already over 300 streaming services in the United States, and many of them feature acclaimed and popular films and television shows. Content wasn’t the primary discussion topic at Natpe, and rightfully so: Having the rights to one or two hit programs is no longer enough to stand out in the saturated streaming market,...
At the Natpe Streaming Plus event in Los Angeles Tuesday, panelists, including executives from Netflix, CBS All Access, Starz, and a host of other television networks and streaming platforms, discussed the problems of monetization and content delivery that film and television providers are grappling with in the era of streaming video.
No matter the subject, the perpetually increasing competitiveness of the streaming market loomed over every panel. There are already over 300 streaming services in the United States, and many of them feature acclaimed and popular films and television shows. Content wasn’t the primary discussion topic at Natpe, and rightfully so: Having the rights to one or two hit programs is no longer enough to stand out in the saturated streaming market,...
- 7/31/2019
- by Tyler Hersko
- Indiewire
Joseph Baxter Jul 30, 2019
The CW’s content cousin, CW Seed, is getting a live linear streaming channel, on which original content will exist.
The CW’s content delivery strategy is about to get an upgrade in the streaming department, with the announcement of CW Seed Live.
In a content partnership with PeopleTV, The CW will unveil CW Seed Live, eyeing a launch for late fall, reports Deadline. It will manifest as an expanded, 24/7 live-streaming linear take on CW Seed, the 2014-launched à la carte streaming offshoot of the network, compatible on most devices, which houses a handful of original content mostly connected to the DC Arrowverse shows, along with random – often other-network – catalogue content.
CW Seed Live will be the home to some yet-to-be-announced original content, which, as the report teases, will range from documentary series to offerings in the supernatural genre. Additionally, like its platform cousin, Seed Live will not require a subscription,...
The CW’s content cousin, CW Seed, is getting a live linear streaming channel, on which original content will exist.
The CW’s content delivery strategy is about to get an upgrade in the streaming department, with the announcement of CW Seed Live.
In a content partnership with PeopleTV, The CW will unveil CW Seed Live, eyeing a launch for late fall, reports Deadline. It will manifest as an expanded, 24/7 live-streaming linear take on CW Seed, the 2014-launched à la carte streaming offshoot of the network, compatible on most devices, which houses a handful of original content mostly connected to the DC Arrowverse shows, along with random – often other-network – catalogue content.
CW Seed Live will be the home to some yet-to-be-announced original content, which, as the report teases, will range from documentary series to offerings in the supernatural genre. Additionally, like its platform cousin, Seed Live will not require a subscription,...
- 7/30/2019
- Den of Geek
Exclusive: The CW is adding a live, ad-supported linear extension of its six-year-old digital network CW Seed, with PeopleTV onboard as launch content partner.
CW Seed Live will come online in late fall 2019 via CWSeed.com and the CW Seed app. The app has distribution on Roku, Apple TV, Fire TV, iOS, Android, Xbox, Chromecast and Android TV. PeopleTV draws from material in Meredith’s People and Entertainment Weekly media brands.
Rick Haskins, Evp Marketing and Digital for the CW, told Deadline in an interview that Seed has been profitable for the past three years. Evenly split between male and female viewers, its median age is 28. “We expect a halo effect from People and Entertainment Weekly content on PeopleTV because it’s closely aligned with our audience,” he said. “We are in negotiations with several other partners for content that we will be announcing soon.” Yet-to-be-announced titles will range from...
CW Seed Live will come online in late fall 2019 via CWSeed.com and the CW Seed app. The app has distribution on Roku, Apple TV, Fire TV, iOS, Android, Xbox, Chromecast and Android TV. PeopleTV draws from material in Meredith’s People and Entertainment Weekly media brands.
Rick Haskins, Evp Marketing and Digital for the CW, told Deadline in an interview that Seed has been profitable for the past three years. Evenly split between male and female viewers, its median age is 28. “We expect a halo effect from People and Entertainment Weekly content on PeopleTV because it’s closely aligned with our audience,” he said. “We are in negotiations with several other partners for content that we will be announcing soon.” Yet-to-be-announced titles will range from...
- 7/30/2019
- by Dade Hayes
- Deadline Film + TV
Madden NFL football makes its return to broadcast television Tuesday with the premiere of the “EA Sports Madden NFL 19 Classic,” a chronicle of the first in-person Madden tournament following the fatal shooting in Jacksonville, Floriday last summer.
The one-hour primetime esports special chronicles the largest tournament in Madden NFL Championship Series history as almost 200 competitors competed in Las Vegas, Nv across three days. Producers say the program will “simultaneously highlight thrilling wire-to-wire Madden competition while telling the compelling story of the players and behind-the-scenes at the event.”
The Madden NFL 19 Classic was filmed in early December in Las Vegas, about three months after a shooting at a pro “Madden” tournament inside a Jacksonville bar left three dead and 11 injured. Electronic Arts put the tournament series on hold following the shoot and ran a “comprehensive review of safety protocols for competitors and spectators.”
This special will show viewers how “the love...
The one-hour primetime esports special chronicles the largest tournament in Madden NFL Championship Series history as almost 200 competitors competed in Las Vegas, Nv across three days. Producers say the program will “simultaneously highlight thrilling wire-to-wire Madden competition while telling the compelling story of the players and behind-the-scenes at the event.”
The Madden NFL 19 Classic was filmed in early December in Las Vegas, about three months after a shooting at a pro “Madden” tournament inside a Jacksonville bar left three dead and 11 injured. Electronic Arts put the tournament series on hold following the shoot and ran a “comprehensive review of safety protocols for competitors and spectators.”
This special will show viewers how “the love...
- 1/8/2019
- by Brian Crecente
- Variety Film + TV
“The Good Place” has never been a monster hit on NBC. But the Ted Danson/Kristen Bell comedy is a favorite with critics, and continues to attract a growing fan base — thanks in part to audiences discovering repeats of the show on Netflix.
Insiders at Netflix and NBC hint that “The Good Place” has become a smash for the streamer; about as many people may have watched it on the site as on NBC. That means, at this point, just as many viewers could consider “The Good Place” a Netflix show as they do an NBC show.
On the one hand, NBC’s in-house Universal TV studio receives a handsome license fee from Netflix for the show’s second window. But NBC sure would like to make sure viewers know “The Good Place” is, first and foremost, an NBC show, and that new Season 3 episodes are available on the broadcast network right now.
Insiders at Netflix and NBC hint that “The Good Place” has become a smash for the streamer; about as many people may have watched it on the site as on NBC. That means, at this point, just as many viewers could consider “The Good Place” a Netflix show as they do an NBC show.
On the one hand, NBC’s in-house Universal TV studio receives a handsome license fee from Netflix for the show’s second window. But NBC sure would like to make sure viewers know “The Good Place” is, first and foremost, an NBC show, and that new Season 3 episodes are available on the broadcast network right now.
- 10/5/2018
- by Michael Schneider
- Indiewire
A couple months ago we learned that The CW was developing a Riverdale companion series based on the Sabrina the Teenage Witch graphic novel called The Chilling Adventures of Sabrina.
Netflix has just grabbed the series adaptation and they have already ordered two seasons that will consist of a total of 20-episodes. According to THR, the development team is now on the hunt to cast the series.
I am slowly getting through Riverdale. A lot of people keep telling me how good it is, but I'm really having a hard time getting into it. Whenever I say I'm quitting they keep telling me to keep going. I keep wondering if they're just messing with me!
Anyway, this Sabrina series sounds much more like something I could be into.
Sabrina reimagines the origin and adventures of Sabrina the Teenage Witch as a dark coming-of-age tale that traffics in horror, the occult and witchcraft.
Netflix has just grabbed the series adaptation and they have already ordered two seasons that will consist of a total of 20-episodes. According to THR, the development team is now on the hunt to cast the series.
I am slowly getting through Riverdale. A lot of people keep telling me how good it is, but I'm really having a hard time getting into it. Whenever I say I'm quitting they keep telling me to keep going. I keep wondering if they're just messing with me!
Anyway, this Sabrina series sounds much more like something I could be into.
Sabrina reimagines the origin and adventures of Sabrina the Teenage Witch as a dark coming-of-age tale that traffics in horror, the occult and witchcraft.
- 12/1/2017
- by Joey Paur
- GeekTyrant
2017-10-18T07:18:08-07:00'Riverdale' Ratings Explode Among Young Viewers
Networks very often are cagey when it comes to putting their shows on streaming services. They negotiate for good deals, hold back episodes to generate demand, and sometimes go as far as creating their own streaming services for their content. But The CW tried something different with some of its content over the summer. The network put the just-ended seasons of its series on Netflix so that viewers could binge on all the episodes right away.
The strategy appears to have paid off, especially for one new series. Riverdale, the dark teen drama based on characters from the Archie comics, The series was a moderate success during its first season on the network, but it caused a much bigger stir when it hit Netflix. Even better for The CW, viewers followed the series from the streamer to...
Networks very often are cagey when it comes to putting their shows on streaming services. They negotiate for good deals, hold back episodes to generate demand, and sometimes go as far as creating their own streaming services for their content. But The CW tried something different with some of its content over the summer. The network put the just-ended seasons of its series on Netflix so that viewers could binge on all the episodes right away.
The strategy appears to have paid off, especially for one new series. Riverdale, the dark teen drama based on characters from the Archie comics, The series was a moderate success during its first season on the network, but it caused a much bigger stir when it hit Netflix. Even better for The CW, viewers followed the series from the streamer to...
- 10/18/2017
- by EG
- Yidio
The CW’s seed has grown a full-blown television series. Backpackers, an online series from the network’s digital studio CW Seed, has been ordered for 10 episodes to air on the network this summer.
The half-hour series marks the first time CW’s online division’s programming has transitioned to prime-time. The first four episodes will contain material from previous CW Seed episodes, with the latter six being solely produced for the network. An air date and time will be announced soon.
“Since launching last year, one of our missions for CW Seed was for it to serve as an...
The half-hour series marks the first time CW’s online division’s programming has transitioned to prime-time. The first four episodes will contain material from previous CW Seed episodes, with the latter six being solely produced for the network. An air date and time will be announced soon.
“Since launching last year, one of our missions for CW Seed was for it to serve as an...
- 4/8/2014
- by Stephanie Robbins
- EW - Inside TV
The CW launched its digital offshoot CW Seed back in August 2013 as a kind of farm league and/or incubation tank for programming with potential to garner an audience on traditional television. In October 2013, CW’s Executive Vice President of Marketing and Digital Platforms, Rick Haskins told the audience of our panel at the New York
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Visit Tubefilter for more great stories.
- 4/8/2014
- by Joshua Cohen
- Tubefilter.com
Another notable web series is making its way to CW Digital. The web-conscious network is making room for Husbands, Brad Bell's award-winning comedy about the married life of two gay men. Husbands has drawn more than a million viewers on YouTube, and two of its actors earned Streamys nominations this past year. “Husbands has been a critically-acclaimed, user-friendly YouTube series for two seasons,” said Rick Haskins, Evp of marketing and digital programs at CW. “By bringing that to the CW, we hope to bring new fans over to the network and to CW broadcast shows as well.” The CW previous employed a similar strategy with Prom Queen, Vuguru's popular high school murder mystery. After seeing it draw a large audience elsewhere, CW Digital brought the series' most recent installment, Prom Queen: Homecoming, to its platform alongside old episodes. In addition to bringing in critically acclaimed web series, CW...
- 3/27/2013
- by Sam Gutelle
- Tubefilter.com
While TV Fanatic readers duke it out over The CW's top star, that network has announced a re-branding campaign.
In an article that first appeared in the August 3 issue of The Hollywood Reporter, Executive Vice President of Marking and Digital Programs, Rick Haskins, says the network will rollout the "TV Now" campaign in August - plastering it on ads for new shows Arrow, Emily Owens, M.D. and Beauty and the Beast - in an effort to promote The CW's many platforms.
"One of the things that we kept hearing was that this is a generation of people who say, 'I know what I want, when I want it, how I want it, and I want it now,' " Haskins tells the trade. "We wanted this to be emblematic of who we are for them, and we are TV now."
The CW logo will remain, as you can...
In an article that first appeared in the August 3 issue of The Hollywood Reporter, Executive Vice President of Marking and Digital Programs, Rick Haskins, says the network will rollout the "TV Now" campaign in August - plastering it on ads for new shows Arrow, Emily Owens, M.D. and Beauty and the Beast - in an effort to promote The CW's many platforms.
"One of the things that we kept hearing was that this is a generation of people who say, 'I know what I want, when I want it, how I want it, and I want it now,' " Haskins tells the trade. "We wanted this to be emblematic of who we are for them, and we are TV now."
The CW logo will remain, as you can...
- 7/25/2012
- by matt@mediavine.com (Matt Richenthal)
- TVfanatic
The CW has launched a new mobile app. The network announced on Thursday (March 15) that the app, which is available on iPad, iPhone and Android devices, will feature streaming of full episodes of The CW's primetime series. "With the launch of The CW's new mobile app and moving to next day streaming on all platforms, we remain in perfect sync with our young audience who want to watch and connect with our shows whenever and wherever they are," said Executive Vice President of Marketing & Digital Programs Rick Haskins. "Both of these steps are (more)...
- 3/15/2012
- by By Tara Fowler
- Digital Spy
The CW Launches New Full-Episode App for iPad, iPhone and Android Platforms
Today, The CW has announced the release of a full-episode mobile app for iOS and Android platforms. This app will feature the streaming of full episodes of The CW's primetime series.
"With the launch of The CW’s new mobile app and moving to next day streaming on all platforms, we remain in perfect sync with our young audience who want to watch and connect with our shows whenever and wherever they are,” said Rick Haskins, Executive Vice President, Marketing & Digital Programs, The CW. “Both of these steps are an important part of our overall strategy and on-going evolution as we remain the network of the digital generation."
Episodes for the shows will be available on both the app and The CW website at approximately 6:00 a.m. Et the morning after the show airs and the...
Today, The CW has announced the release of a full-episode mobile app for iOS and Android platforms. This app will feature the streaming of full episodes of The CW's primetime series.
"With the launch of The CW’s new mobile app and moving to next day streaming on all platforms, we remain in perfect sync with our young audience who want to watch and connect with our shows whenever and wherever they are,” said Rick Haskins, Executive Vice President, Marketing & Digital Programs, The CW. “Both of these steps are an important part of our overall strategy and on-going evolution as we remain the network of the digital generation."
Episodes for the shows will be available on both the app and The CW website at approximately 6:00 a.m. Et the morning after the show airs and the...
- 3/15/2012
- by Clarissa
- TVovermind.com
The CW has promoted Rick Haskins to the newly created position of executive VP of marketing and digital programs, CW president Mark Pedowitz announced Wednesday. In his new, expanded capacity, Haskins will be responsible for developing and producing content for the network's digital platforms. He will also continue to spearhead the network's marketing and digital initiatives. Haskins previously served as executive VP of marketing and brand strategy. The move comes as a reversal for Haskins, who had planned to leave the network in August. Haskins, who joined the CW in 2006, was responsible for the...
- 11/30/2011
- by Tim Kenneally
- The Wrap
The CW’s new head of marketing is… Rick Haskins. The network’s outgoing marketing chief has agreed to stay on in a new, expended role. Haskins, whose full title was Evp Digital, New Technologies, Marketing and Brand Strategy, has been upped to Evp, Marketing and Digital Programs, a new position in which he will continue to report to the CW president Mark Pedowitz. In his new role, Haskins will continue to spearhead all aspects of the network’s marketing and digital initiatives, as he has done since the network’s inception. Additionally, he will oversee the development and production of original digital entertainment content for The CW’s online, mobile and social media platforms. The CW has created some original content for online and social media in the past, but that will now become a big concerted effort that will include both digital extensions of the network’s series and new standalone programming.
- 11/30/2011
- by NELLIE ANDREEVA
- Deadline TV
Exclusive: The CW's marketing chief Rick Haskins, whose full title is Evp Digital, New Technologies, Marketing and Brand Strategy, will be leaving the network. Haskins' contract is up in May, but he has agreed to stay on until August and shepherd the network's fall launch campaign. He will also help through the transition as the CW's new entertainment president, a position veteran Mark Pedowitz has been in negotiations for, names his new head of marketing. Haskins joined the network shortly after the January 2006 announcement of the dissolvement of the WB and Upn and the creation of the CW, and he became the first CW employee not associated with the WB or Upn. He was brought in by Upn topper Dawn Ostroff, who had been named entertainment president of the new network. The two have had close relationship dating back to their days at Lifetime, where Haskins was Evp/general...
- 4/27/2011
- by NELLIE ANDREEVA
- Deadline TV
NEW YORK -- The Warner Bros. Television Group and Toyota Motor Sales said Thursday that they are partnering on a five-week integrated promotional campaign with the CW network for its series "Smallville".
The campaign is built around a series of custom digital on-air comic book interstitials produced by DC Comics that direct viewers to a "Smallville" online game.
The Toyota Yaris, which has been integrated into "Smallville" since the beginning of the season, will be featured in comic book fashion in the interstitials and also appear in the online game, which can be played at www.cwtv.com/justice.
The interstitials will air in the form of content wraps, a new advertising format launched in September with the CW's premiere.
Marketing elements of the "Smallville Legends: Justice and Doom" campaign will include a cross-carrier mobile campaign, street-team distribution of game clues in selected cities and a national sweepstakes for a chance to win a 2007 Yaris.
"Our viewers crave cutting-edge promotions that delve deep into the world of our shows, and this campaign is guaranteed to deliver," said Rick Haskins, executive vp marketing and brand strategy at the CW.
The campaign is built around a series of custom digital on-air comic book interstitials produced by DC Comics that direct viewers to a "Smallville" online game.
The Toyota Yaris, which has been integrated into "Smallville" since the beginning of the season, will be featured in comic book fashion in the interstitials and also appear in the online game, which can be played at www.cwtv.com/justice.
The interstitials will air in the form of content wraps, a new advertising format launched in September with the CW's premiere.
Marketing elements of the "Smallville Legends: Justice and Doom" campaign will include a cross-carrier mobile campaign, street-team distribution of game clues in selected cities and a national sweepstakes for a chance to win a 2007 Yaris.
"Our viewers crave cutting-edge promotions that delve deep into the world of our shows, and this campaign is guaranteed to deliver," said Rick Haskins, executive vp marketing and brand strategy at the CW.
- 4/20/2007
- The Hollywood Reporter - Movie News
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