Thanks to glamorous Paris-set shows like “Lupin” and “Emily in Paris” topping Netflix charts — and daring French female directors Julia Ducournau (“Titane”) and Audrey Diwan (“Happening”) winning top prizes at the Cannes and Venice film festivals — France drew more eyeballs worldwide in 2021 than it has in years. A groundbreaking agreement with global streamers to invest up to €300 million ($333 million) in French content looks to continue that trend. And building on all that momentum, the government is splashing soft money to help French creatives and locations conquer international markets, with a focus on the U.S.
In the streaming era, where language barriers and borders are more permeable, creatives are becoming go-to ambassadors, as evidenced recently by French President Emmanuel Macron’s massive investment scheme, France 2030, which looks to revitalize the country’s industrial sectors, including the film and audiovisual industries. One initiative stemming from the mandate, which targets €600 million for culture,...
In the streaming era, where language barriers and borders are more permeable, creatives are becoming go-to ambassadors, as evidenced recently by French President Emmanuel Macron’s massive investment scheme, France 2030, which looks to revitalize the country’s industrial sectors, including the film and audiovisual industries. One initiative stemming from the mandate, which targets €600 million for culture,...
- 12/22/2021
- by Elsa Keslassy
- Variety Film + TV
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