Starting with Asia Disney Channel, Joe progressed to long-term engagements with both MGM Channel and Nickelodeon. Today, regional voice for Warner TV and History Channel, and also features in network spots for SingTel TV and Cinema World.
Character voicing is a Joe Murray specialty. His unique ability to create many different, cleanly differentiated voices allows him to play multiple parts within the same production.
Among his recognized documentary narration credits:
- Discovery Science's DNA: The Next Wave (won recognition at 2014 New York World's Best Film Festival)
- Discovery Channel's 2012 Asian TV Award-winning best documentary series, Taiwan Revealed
- National Geographic's 2006 Asian TV Award winning Mega Structures episode, Singapore: The World's Busiest Port.