Warner Bros. Discovery, in connection with Warner Bros. Pictures’ upcoming movie ‘Barbie," recently announced it is launching a global girls’ empowerment initiative.
The multi-faceted campaign, benefiting worldwide humanitarian organization Save the Children, will help girls around the world receive the learning resources and support they need to make their dreams a reality. Mattel, creator of the global icon Barbie and IP owner of the brand, has partnered with Save the Children for nearly two decades and launched the Barbie Dream Gap Project in 2018; they will partner with Wbd on the new campaign.
“Warner Bros. Discovery is a long-standing supporter of Save the Children, so we are tickled pink to tap into the movie ‘Barbie’ to inspire and nurture the limitless potential in young girls around the world,” said Louise Soper, Senior Vice President, Global Brand Partnerships for Warner Bros. Pictures. “From astronaut, journalist, entrepreneur, and now movie star, Barbie’s...
The multi-faceted campaign, benefiting worldwide humanitarian organization Save the Children, will help girls around the world receive the learning resources and support they need to make their dreams a reality. Mattel, creator of the global icon Barbie and IP owner of the brand, has partnered with Save the Children for nearly two decades and launched the Barbie Dream Gap Project in 2018; they will partner with Wbd on the new campaign.
“Warner Bros. Discovery is a long-standing supporter of Save the Children, so we are tickled pink to tap into the movie ‘Barbie’ to inspire and nurture the limitless potential in young girls around the world,” said Louise Soper, Senior Vice President, Global Brand Partnerships for Warner Bros. Pictures. “From astronaut, journalist, entrepreneur, and now movie star, Barbie’s...
- 7/11/2023
- Look to the Stars
Ahead of the July 21 release of “Barbie,” Warner Bros. Discovery and Mattel have partnered with humanitarian organization Save the Children to launch a girls’ empowerment initiative.
“Barbie” stars Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu and Will Ferrell appear in a text-to-donate PSA that will air across Wbd’s linear, digital and social platforms to raise money for Save the Children, which is working to connect girls around the world to educational resources. Additionally, there will be an in-show integration on HGTV’s “Barbie Dreamhouse Challenge” as well as consumer activations through different brand partnerships and a charity auction that features tickets to the Los Angeles and London premieres of the movie.
The PSAs bolster Mattel’s decades-long work with Save the Children, including the Barbie Dream Gap Project. They begin airing on Friday. In the U.S., donations will support Save the Children’s early education, summer and after school programming.
“Barbie” stars Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu and Will Ferrell appear in a text-to-donate PSA that will air across Wbd’s linear, digital and social platforms to raise money for Save the Children, which is working to connect girls around the world to educational resources. Additionally, there will be an in-show integration on HGTV’s “Barbie Dreamhouse Challenge” as well as consumer activations through different brand partnerships and a charity auction that features tickets to the Los Angeles and London premieres of the movie.
The PSAs bolster Mattel’s decades-long work with Save the Children, including the Barbie Dream Gap Project. They begin airing on Friday. In the U.S., donations will support Save the Children’s early education, summer and after school programming.
- 6/30/2023
- by Selome Hailu
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.