London -- Casey Wasserman's Wasserman Media Group looks set to become a global sports rights market-maker after acquiring U.K.-based rights manager and advisory firm Reel Enterprises outright.
Wasserman, the La-based sports and entertainment agency whose clients include the New York Jets, T-Mobile and American Express, will launch a U.K.-based rights practice under the deal, potentially overseeing billions of dollars of sports rights auctions.
Reel Enterprises, the privately held company founded by former Reuters and BBC executive David Kogan and GMTV exec Sara Munds, is one the most influential specialists in the world at pricing and packaging sports rights for broadcasters -- having overseen over $16 billion in deal contracts since launching 13 years ago.
The London-based firm advised the International Olympic Committee on the European sale of TV rights to the 2010 and 2012 Olympic Games and has acted for the U.K. Premier League since 2000, creating a multibillion dollar market for U.
- 2/24/2011
- The Hollywood Reporter - Movie News
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