Last April, Netflix co-ceo Greg Peters said there is “not currently” plans to directly monetize its games. “We want to have a differentiated gaming experience,” he said at the time. “Part of that is giving game creators the ability to think about building games purely from the perspective of player enjoyment and not having to worry about other forms of monetization, whether it be ads or in-game payment.”
Now, Netflix Games has a novel idea: Let’s make money.
According to the Wall Street Journal, Netflix executives have held discussions on how to generate gaming revenue, including ads and in-game payments. Also on the table is charging extra to access the more sophisticated Netflix games.
When reached by IndieWire, Netflix had no comment. A spokesperson pointed us to this line in the WSJ’s story: “Netflix encourages open debate internally on its strategy, which is a key pillar of its culture,...
Now, Netflix Games has a novel idea: Let’s make money.
According to the Wall Street Journal, Netflix executives have held discussions on how to generate gaming revenue, including ads and in-game payments. Also on the table is charging extra to access the more sophisticated Netflix games.
When reached by IndieWire, Netflix had no comment. A spokesperson pointed us to this line in the WSJ’s story: “Netflix encourages open debate internally on its strategy, which is a key pillar of its culture,...
- 1/5/2024
- by Tony Maglio
- Indiewire
Netflix pressed “Start” on Netflix Games in fall 2021 — not that most of the streamer’s 247 million global subscribers know about the service, let alone play it. However, betting against Netflix hasn’t made for a lot of wins.
It would be “foolish” to “write off Netflix’s plans as non-consequential,” MoffettNathanson gaming analyst Clay Griffin wrote in a November 6 note to clients (and obtained by IndieWire). The film and TV industries once did that “at their own peril.”
Right, Blockbuster Video? Right, linear television? Right, Aaron Jacobson?
Jacobson, who is the CEO of indie game studio Zollpa (“RoboSquad Revolution”), admits he’s one who has “questioned Netflix at every decision they’ve made.” The results? “I’ve always been wrong.”
What may be confusing here is Netflix gaming probably will not look like the Netflix of Gaming. And past streaming attempts to rival Microsoft’s Xbox console or Sony’s PlayStation — looking at you,...
It would be “foolish” to “write off Netflix’s plans as non-consequential,” MoffettNathanson gaming analyst Clay Griffin wrote in a November 6 note to clients (and obtained by IndieWire). The film and TV industries once did that “at their own peril.”
Right, Blockbuster Video? Right, linear television? Right, Aaron Jacobson?
Jacobson, who is the CEO of indie game studio Zollpa (“RoboSquad Revolution”), admits he’s one who has “questioned Netflix at every decision they’ve made.” The results? “I’ve always been wrong.”
What may be confusing here is Netflix gaming probably will not look like the Netflix of Gaming. And past streaming attempts to rival Microsoft’s Xbox console or Sony’s PlayStation — looking at you,...
- 11/15/2023
- by Tony Maglio
- Indiewire
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