Travel company Inspiring Journeys has launched a series of webisodes off the back of its ‘Kakadu Cab’ campaign.
The experiential campaign, which launched in August, gave unwitting taxi passengers 15 seconds to decide whether to go on to their intended destination – or be taken to Kakadu to experience one of Inspiring Journeys’ holiday packages.
Four couples took up the offer, and their experiences documented in four short films.
The intro video:
Ivy’s journey
Christine’s journey
Genson’s Journey
Geoff’s journey
The Kakadu Cab campaign is being soft launched this week, with a bigger PR and social media push scheduled for early next year, timed with the launch of Inspiring Journeys’ 2013 brochure.
“The Kakadu Cab webisodes do a fantastic job of highlighting the beauty of Kakadu as well as showcasing Inspiring Journeys’ experiential tours. Best of all, they immediately trigger your desire to visit Kakadu and remind you of...
The experiential campaign, which launched in August, gave unwitting taxi passengers 15 seconds to decide whether to go on to their intended destination – or be taken to Kakadu to experience one of Inspiring Journeys’ holiday packages.
Four couples took up the offer, and their experiences documented in four short films.
The intro video:
Ivy’s journey
Christine’s journey
Genson’s Journey
Geoff’s journey
The Kakadu Cab campaign is being soft launched this week, with a bigger PR and social media push scheduled for early next year, timed with the launch of Inspiring Journeys’ 2013 brochure.
“The Kakadu Cab webisodes do a fantastic job of highlighting the beauty of Kakadu as well as showcasing Inspiring Journeys’ experiential tours. Best of all, they immediately trigger your desire to visit Kakadu and remind you of...
- 12/13/2012
- by Robin Hicks
- Encore Magazine
Arnold Furnace has launched a new poster campaign for client Huawei.
The campaign introduces the Chinese mobile phone brand’s new Ascend range.
Tom Spicer, Ecd at Arnold Furnace, said: “Our phones have become seamless extensions of our lives but Huawei are one of the few technology brands to really embrace that thought, putting the consumer at the heart of its advertising rather than just bare faced technology.”
Mark Treadwell, head of marketing at Huawei Devices Australia added: “Huawei have gained a great foothold in Australia with the help of the great work Arnold Furnace has been doing. This campaign continues that partnership with work that is again strategically strong, surprising and fun.”
Credits:
Arnold Furnace team: Ecd – Tom Spicer Creative team – Cameron Brown, Luke Duggan Design – Darren Cole, Nic Adamovich Gad – Ian Hartley Producer – Chris Hulsman Agency Partners: Illustrations – The Drawing Arm Media – Omd...
The campaign introduces the Chinese mobile phone brand’s new Ascend range.
Tom Spicer, Ecd at Arnold Furnace, said: “Our phones have become seamless extensions of our lives but Huawei are one of the few technology brands to really embrace that thought, putting the consumer at the heart of its advertising rather than just bare faced technology.”
Mark Treadwell, head of marketing at Huawei Devices Australia added: “Huawei have gained a great foothold in Australia with the help of the great work Arnold Furnace has been doing. This campaign continues that partnership with work that is again strategically strong, surprising and fun.”
Credits:
Arnold Furnace team: Ecd – Tom Spicer Creative team – Cameron Brown, Luke Duggan Design – Darren Cole, Nic Adamovich Gad – Ian Hartley Producer – Chris Hulsman Agency Partners: Illustrations – The Drawing Arm Media – Omd...
- 11/5/2012
- by Robin Hicks
- Encore Magazine
Huawei Mobile has created a new print and online campaign for a water, dust and shock resistant mobile phone from Huawei.
“Huawei have a true challenger brand mentality and aren’t afraid to buy work that changes the conversation. Everyone else is doing corporate wallpaper but this has a wit that helps it stand out from the crowd and resonate with our market,” said Tom Spicer, Ecd, Arnold Furnace.
“In a highly competitive marketplace where product differentiation is dwindling, brand differentiation is key. We champion the original thinkers, the non-conformists, the smart cookies. This creative brings the product benefits to life in a fun and engaging way that delivers the brand personality in spades,” said Mark Treadwell, marketing director, Huawei Mobile Australia.
Credits:
Creatives: Luke Duggan, Cameron Brown Typography: Darren Cole, Nic Adamovich Creative directors: Tom Spicer, Paul Fenton Account management: Ian Hartley Agency Partners: Media: Omd Production house: Houdini...
“Huawei have a true challenger brand mentality and aren’t afraid to buy work that changes the conversation. Everyone else is doing corporate wallpaper but this has a wit that helps it stand out from the crowd and resonate with our market,” said Tom Spicer, Ecd, Arnold Furnace.
“In a highly competitive marketplace where product differentiation is dwindling, brand differentiation is key. We champion the original thinkers, the non-conformists, the smart cookies. This creative brings the product benefits to life in a fun and engaging way that delivers the brand personality in spades,” said Mark Treadwell, marketing director, Huawei Mobile Australia.
Credits:
Creatives: Luke Duggan, Cameron Brown Typography: Darren Cole, Nic Adamovich Creative directors: Tom Spicer, Paul Fenton Account management: Ian Hartley Agency Partners: Media: Omd Production house: Houdini...
- 8/6/2012
- by Robin Hicks
- Encore Magazine
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