Welcome to Deadline’s International Disruptors, a feature where we shine a spotlight on key executives and companies outside of the U.S. who are shaking up the offshore marketplace. This week, we’re talking to Jordan Schwarzenberger, one of the founders of Arcade Media, a London-based management company that manages YouTube megastars the Sidemen. Schwarzenberger has used skills honed as an agent to help the group of creators move to new levels.
The Sidemen are, in their words, “a group of friends with a few videos online.” Those “few” videos have generated six billion views on YouTube, and spawned chicken shops, a vodka brand, hotel projects, clothes, and a film telling the story of how a group of friends who started out playing video games together became the biggest crew of digital creators in Europe. Their management company is Arcade Media, founded by Jordan Schwarzenberger, Aaron O’Neill and Sam Unwins.
The Sidemen are, in their words, “a group of friends with a few videos online.” Those “few” videos have generated six billion views on YouTube, and spawned chicken shops, a vodka brand, hotel projects, clothes, and a film telling the story of how a group of friends who started out playing video games together became the biggest crew of digital creators in Europe. Their management company is Arcade Media, founded by Jordan Schwarzenberger, Aaron O’Neill and Sam Unwins.
- 5/1/2024
- by Stewart Clarke
- Deadline Film + TV
Jordan Schwarzenberger first met the Sidemen at one of their charity soccer matches. Immediately, he was taken in by the “One Direction-level madness” that surrounded the supergroup. Schwarzenberger had previously worked with high-profile clients in the music industry, but in this septet of YouTube-famous Brits he saw unparalleled potential.
“They have the best shot at anything they want to do,” Schwarzenberger told Tubefilter. To play his part in their growth, he signed on as the manager of the Sidemen. He teamed with Sam Ewins and Aaron O’Neill, and they launched Arcade Media in 2021.
The forward-thinking management firm is helping the Sidemen launch the next phase of their career. Once known for their boyish whims, these seven creators — Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw — are maturing. They are now using their shared star status to age up their content, launch new products, and reimagine corporate structure. Their company...
“They have the best shot at anything they want to do,” Schwarzenberger told Tubefilter. To play his part in their growth, he signed on as the manager of the Sidemen. He teamed with Sam Ewins and Aaron O’Neill, and they launched Arcade Media in 2021.
The forward-thinking management firm is helping the Sidemen launch the next phase of their career. Once known for their boyish whims, these seven creators — Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw — are maturing. They are now using their shared star status to age up their content, launch new products, and reimagine corporate structure. Their company...
- 9/2/2022
- by Sam Gutelle
- Tubefilter.com
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