Discovery Communications is going to the dogs, via DogTV that is. The company has made an investment in two-year-old DogTV, which bills itself as the first television network created just for canines. The companies have also formed a strategic partnership to help accelerate DogTV’s growth and allow for collaboration with Animal Planet. DogTV is a 24-hour network that effectively helps babysit stay-at-home pooches with programming specifically designed for their eyes and ears. Content is split into three categories — relaxation, stimulation and exposure — to help provide balance for their daily routines. Dr. Nicholas Dodman, program director of the Animal Behavior Clinic at Tufts University, is DogTV’s chief scientist. Prior to DogTV’s launch in 2012, he performed a study monitoring dogs’ behavior in their own homes which captured viewing time and preferences, leading to the development of DogTV’s programming. Additional pet experts include Victoria Stilwell, of Animal Planet’s...
- 4/8/2014
- by NANCY TARTAGLIONE, International Editor
- Deadline TV
By Patricia Reaney
New York (Reuters) - Lonely, bored dogs left at home all day while their owners are at work could soon be getting some digital company - a TV channel with programming just for pooches.
Dogtv, a 24/7 channel designed specifically for man's best friend, will air nationally next month on the U.S. satellite operator DirecTV, with hopes of attracting dogs in some of the 46 million U.S. households that have at least one.
"It is the first and only television channel that is dedicated to our four-legged friends and not to their parents," Gilad Neumann, the chief executive of the Tel Aviv-based company, said in an interview.
The channel won't be showing the canine equivalent of "Modern Family," "Mad Men" or "Downton Abbey" but will feature programs with music, visuals, animation and the occasional human that are designed to relax, stimulate and ease the loneliness of home-alone pets.
New York (Reuters) - Lonely, bored dogs left at home all day while their owners are at work could soon be getting some digital company - a TV channel with programming just for pooches.
Dogtv, a 24/7 channel designed specifically for man's best friend, will air nationally next month on the U.S. satellite operator DirecTV, with hopes of attracting dogs in some of the 46 million U.S. households that have at least one.
"It is the first and only television channel that is dedicated to our four-legged friends and not to their parents," Gilad Neumann, the chief executive of the Tel Aviv-based company, said in an interview.
The channel won't be showing the canine equivalent of "Modern Family," "Mad Men" or "Downton Abbey" but will feature programs with music, visuals, animation and the occasional human that are designed to relax, stimulate and ease the loneliness of home-alone pets.
- 7/25/2013
- by Reuters
- Huffington Post
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