Despite – or perhaps because of – attracting some of the most hostile social media reaction in the history of Australian television, Ten’s “dramality” series The Shire made a reasonable ratings debut of 941,000 last night.
After OzTam’s overnight metro ratings were corrected for the late start to the show, Ten says it was number one in its timeslot in the key advertising demographics of 16-39, 18-49 and 25-54. It was also second in 16-39 across the whole night. It peaked at 1.11m
The Shire – produced by Shine – trended on Twitter across Australia. Facebook was also dominated by conversations about the show featuring the lives of a small group of Sutherland Shire residents.
Source: Trendsmap
The show attracted controversy before it even went to air, with officials in Sutherland Shire opposing its production.
Speaking on Nova radio this morning, Ten’s chief programming officer David Mott said: “I think people are overthinking it.
After OzTam’s overnight metro ratings were corrected for the late start to the show, Ten says it was number one in its timeslot in the key advertising demographics of 16-39, 18-49 and 25-54. It was also second in 16-39 across the whole night. It peaked at 1.11m
The Shire – produced by Shine – trended on Twitter across Australia. Facebook was also dominated by conversations about the show featuring the lives of a small group of Sutherland Shire residents.
Source: Trendsmap
The show attracted controversy before it even went to air, with officials in Sutherland Shire opposing its production.
Speaking on Nova radio this morning, Ten’s chief programming officer David Mott said: “I think people are overthinking it.
- 7/16/2012
- by mumbrella
- Encore Magazine
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