IMDb TV, Amazon’s free, ad-supported video on demand streaming service, is rebranding to Amazon Freevee, beginning April 27. The rebranding had been in the works for awhile, with the idea for the new moniker to share the Amazon branding of its parent company.
Originally launched as Freedive in January 2019, IMDb TV has grown dramatically, becoming an important pillar in Amazon’s larger push into video advertising.
Over the last two years, IMDb TV has tripled monthly active users, fueled by increased distribution and foray into originals. Following a launch in the UK last September, Freevee will continue its international expansion with a launch in Germany later this year.
Additionally, the plan is for Freevee to grow its originals slate by 70 in 2022, including the spinoff of the longest-running Original series for Prime Video, Bosch: Legacy, premiering May 6; a new home-design series, Hollywood Houselift with Jeff Lewis; Greg Garcia’s comedy series...
Originally launched as Freedive in January 2019, IMDb TV has grown dramatically, becoming an important pillar in Amazon’s larger push into video advertising.
Over the last two years, IMDb TV has tripled monthly active users, fueled by increased distribution and foray into originals. Following a launch in the UK last September, Freevee will continue its international expansion with a launch in Germany later this year.
Additionally, the plan is for Freevee to grow its originals slate by 70 in 2022, including the spinoff of the longest-running Original series for Prime Video, Bosch: Legacy, premiering May 6; a new home-design series, Hollywood Houselift with Jeff Lewis; Greg Garcia’s comedy series...
- 4/13/2022
- by Nellie Andreeva
- Deadline Film + TV
Amazon announced on Wednesday that its free streaming service IMDb TV is rebranding as Amazon Freevee, beginning April 27.
The ad-supported video on demand (AVOD) service also plans to add more original series to its upcoming slate, which includes “Bosch: Legacy,” premiering May 6; comedy “Sprung” from “My Name is Earl” creator Greg Garcia; and “High School,” a scripted series adapted for television by Clea DuVall, produced by Plan B, and based on the best-selling memoir by Tegan and Sara.
The newly branded streaming service also announced that it ordered the workplace rom-com film “Love Accidentally,” starring Brenda Song, Aaron O’Connell and Denise Richards. Barry Barnholtz, Zelma Kiwi, and Jeffrey Schenck serve as executive producers.
“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios, in a statement. “We’re looking...
The ad-supported video on demand (AVOD) service also plans to add more original series to its upcoming slate, which includes “Bosch: Legacy,” premiering May 6; comedy “Sprung” from “My Name is Earl” creator Greg Garcia; and “High School,” a scripted series adapted for television by Clea DuVall, produced by Plan B, and based on the best-selling memoir by Tegan and Sara.
The newly branded streaming service also announced that it ordered the workplace rom-com film “Love Accidentally,” starring Brenda Song, Aaron O’Connell and Denise Richards. Barry Barnholtz, Zelma Kiwi, and Jeffrey Schenck serve as executive producers.
“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios, in a statement. “We’re looking...
- 4/13/2022
- by Sharon Knolle
- The Wrap
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