Formula 1 is no stranger to live events, producing dozens of races around the world every year.
But this year, tied to its Miami Grand Prix, the Liberty Media-owned racing competition is trying out a new idea: A live sports, entertainment and business summit.
Called F1 Accelerate, the summit is a collaboration with Custom Events from WSJ, the commercial unit of Dow Jones and The Wall Street Journal, and will be held at the Rubell Museum in Miami, Florida on May 4, the day before the Miami Gp begins.
The world of entertainment will be well-represented at the invitation-only summit, with Top Gun: Maverick filmmakers Jerry Bruckheimer and Joseph Kosinski set to discuss their upcoming F1 movie starring Brad Pitt, which will begin production this summer and be distributed by Apple.
In addition, Hello Sunshine CEO Sarah Harden and Managing Director of F1 Academy Susie Wolff will discuss the...
But this year, tied to its Miami Grand Prix, the Liberty Media-owned racing competition is trying out a new idea: A live sports, entertainment and business summit.
Called F1 Accelerate, the summit is a collaboration with Custom Events from WSJ, the commercial unit of Dow Jones and The Wall Street Journal, and will be held at the Rubell Museum in Miami, Florida on May 4, the day before the Miami Gp begins.
The world of entertainment will be well-represented at the invitation-only summit, with Top Gun: Maverick filmmakers Jerry Bruckheimer and Joseph Kosinski set to discuss their upcoming F1 movie starring Brad Pitt, which will begin production this summer and be distributed by Apple.
In addition, Hello Sunshine CEO Sarah Harden and Managing Director of F1 Academy Susie Wolff will discuss the...
- 4/24/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
Paramount+ and Formula 1 racing are revving up a first-of-its-kind promotional partnership heading into the 2023-2024 season.
The deal, announced Wednesday, will include Paramount-centered Fan Zones featuring the studio’s hit series, blockbuster movies and beloved characters at official F1 events, trackside signage, digital sponsorships and more. Per a release obtained by TheWrap, the industry’s biggest stars from Paramount projects will be coming together “on and off the grid.”
Paramount’s promotional efforts will first be seen in Melbourne and will be followed by activity in Miami, Montréal, Austria, Silverstone (U.K.), Monza (Italy), Suzuka (Japan), Austin, Mexico City, São Paulo and Las Vegas.
With the deal, Paramount+ becomes an Official Partner of Formula 1.
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Peacock Launches on Meta’s Quest 2, Quest Pro Virtual Reality Headsets
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will...
The deal, announced Wednesday, will include Paramount-centered Fan Zones featuring the studio’s hit series, blockbuster movies and beloved characters at official F1 events, trackside signage, digital sponsorships and more. Per a release obtained by TheWrap, the industry’s biggest stars from Paramount projects will be coming together “on and off the grid.”
Paramount’s promotional efforts will first be seen in Melbourne and will be followed by activity in Miami, Montréal, Austria, Silverstone (U.K.), Monza (Italy), Suzuka (Japan), Austin, Mexico City, São Paulo and Las Vegas.
With the deal, Paramount+ becomes an Official Partner of Formula 1.
Also Read:
Peacock Launches on Meta’s Quest 2, Quest Pro Virtual Reality Headsets
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will...
- 4/12/2023
- by Benjamin Lindsay
- The Wrap
Paramount+ is cranking up the octane, but this time it’s not with a new movie like “Top Gun: Maverick” or a thrilling series like “Rabbit Hole.” The service has announced that it is embarking on a new partnership with Formula 1 racing for the 2023-24 season.
30-Day Free Trial $4.99+ / month paramountplus.com
For a Limited Time, Get 1 Month of Paramount+ With Code: SURVIVOR44
The deal will bring Paramount+ to Formula 1 race days all across the world. Paramount+ movies, shows, and brands will be heavily featured in Fan Zone areas, and stars of Paramount+ titles may even be in attendance! Additionally, the partnership includes Paramount+ branding on track and physical trackside signage, digital sponsorships, and promotional opportunities.
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,” said Marco Nobili, EVP at Paramount...
30-Day Free Trial $4.99+ / month paramountplus.com
For a Limited Time, Get 1 Month of Paramount+ With Code: SURVIVOR44
The deal will bring Paramount+ to Formula 1 race days all across the world. Paramount+ movies, shows, and brands will be heavily featured in Fan Zone areas, and stars of Paramount+ titles may even be in attendance! Additionally, the partnership includes Paramount+ branding on track and physical trackside signage, digital sponsorships, and promotional opportunities.
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,” said Marco Nobili, EVP at Paramount...
- 4/12/2023
- by David Satin
- The Streamable
Paramount+ signed a promotional partnership for Formula 1’s 2023-24 season, making the streamer an official partner of Formula 1.
The full-season partnership comes on the heels of a short-term deal between Paramount+ and Formula 1 in 2022, which saw the streamer gain exposure at key Formula 1 races including Silverstone in the U.K. and Monza in Italy.
Under the sponsorship pact, Paramount+’s original series, movies and characters will take “center stage” inside Formula 1 Fan Zone areas “with the biggest stars coming together on and off the grid,” the companies said. Additionally, the partnership includes Paramount+ branding on track and physical trackside signage, digital sponsorships and promotional opportunities, which started in Melbourne, and will be followed by activity in Miami, Montréal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.
The deal does not encompass media rights for Formula 1, which is a subsidiary of John Malone’s Liberty Media.
The full-season partnership comes on the heels of a short-term deal between Paramount+ and Formula 1 in 2022, which saw the streamer gain exposure at key Formula 1 races including Silverstone in the U.K. and Monza in Italy.
Under the sponsorship pact, Paramount+’s original series, movies and characters will take “center stage” inside Formula 1 Fan Zone areas “with the biggest stars coming together on and off the grid,” the companies said. Additionally, the partnership includes Paramount+ branding on track and physical trackside signage, digital sponsorships and promotional opportunities, which started in Melbourne, and will be followed by activity in Miami, Montréal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.
The deal does not encompass media rights for Formula 1, which is a subsidiary of John Malone’s Liberty Media.
- 4/12/2023
- by Todd Spangler
- Variety Film + TV
In their drive to connect with existing fans and hunt for new devotees, Paramount Global’s streaming service Paramount+ and Liberty Media’s Formula 1 racing circuit are looking to step on the gas with a promotional partnership for the 2023-2024 season, including branding on racetracks, digital sponsorships and plans for Paramount+ series, movies and characters “taking center stage inside Fan Zone areas.”
With the deal, the first of its kind for Formula 1, Paramount+ becomes an official partner of the circuit. The partnership kicked off with the Australian Grand Prix in Melbourne on Sunday, which featured promotions for Paramount+ and its Kiefer Sutherland spy thriller Rabbit Hole.
The companies unveiled the agreement to jointly rev their marketing engines on Wednesday without disclosing financial details.
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,...
With the deal, the first of its kind for Formula 1, Paramount+ becomes an official partner of the circuit. The partnership kicked off with the Australian Grand Prix in Melbourne on Sunday, which featured promotions for Paramount+ and its Kiefer Sutherland spy thriller Rabbit Hole.
The companies unveiled the agreement to jointly rev their marketing engines on Wednesday without disclosing financial details.
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,...
- 4/12/2023
- by Georg Szalai
- The Hollywood Reporter - Movie News
Esports is the biggest opportunity in TV that nobody’s talking about — yet.
That’s the view from video game industry veterans who see esports — or the exploding world of live video gaming competitions, complete with crowds of virtual fans cheering them on — as poised to explode in the coming years.
Riot Games and Activision Blizzard are among the gaming giants making big investments to juice the burgeoning market for esports TV rights deals. A new round of consolidation and fresh capital coming into gaming, as evidenced by Microsoft’s pending $69 billion acquisition of Activision Blizzard, will raise the stakes, as esports content is a clear growth engine for gaming.
“We don’t necessarily see obstacles in front of us — we see opportunity,” Brandon Snow, head of Activision Blizzard esports, tells Variety. “Broadcast and cable networks have been losing our fan base and demographic to digital streaming services over the last five years,...
That’s the view from video game industry veterans who see esports — or the exploding world of live video gaming competitions, complete with crowds of virtual fans cheering them on — as poised to explode in the coming years.
Riot Games and Activision Blizzard are among the gaming giants making big investments to juice the burgeoning market for esports TV rights deals. A new round of consolidation and fresh capital coming into gaming, as evidenced by Microsoft’s pending $69 billion acquisition of Activision Blizzard, will raise the stakes, as esports content is a clear growth engine for gaming.
“We don’t necessarily see obstacles in front of us — we see opportunity,” Brandon Snow, head of Activision Blizzard esports, tells Variety. “Broadcast and cable networks have been losing our fan base and demographic to digital streaming services over the last five years,...
- 2/4/2022
- by Jennifer Maas
- Variety Film + TV
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