Viacom’s message to Madison Avenue at its first Digital Content NewFronts song and dance: It is, finally, strategically positioned to deliver concentrated internet audiences at scale.
To be sure, the core of Viacom’s business remains locked in traditional TV and film. But with the coming-out party for the recently created Viacom Digital Studios, the conglomerate’s story is that it has a boatload of digital-first programming, partnerships and talent deals — designed to extend existing brands MTV, Comedy Central, Nick and Bet more broadly online across YouTube, Facebook, Twitter and Snapchat as well as create new programming franchises.
“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” said Kelly Day (pictured above), the former AwesomenessTV exec who was tapped as president of Viacom Digital Studios last fall.
In addition to Viacom Digital Studios’ plans for...
To be sure, the core of Viacom’s business remains locked in traditional TV and film. But with the coming-out party for the recently created Viacom Digital Studios, the conglomerate’s story is that it has a boatload of digital-first programming, partnerships and talent deals — designed to extend existing brands MTV, Comedy Central, Nick and Bet more broadly online across YouTube, Facebook, Twitter and Snapchat as well as create new programming franchises.
“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” said Kelly Day (pictured above), the former AwesomenessTV exec who was tapped as president of Viacom Digital Studios last fall.
In addition to Viacom Digital Studios’ plans for...
- 4/30/2018
- by Todd Spangler
- Variety Film + TV
Comedy Central Unveils a Pop-Culture Show for the Internet, Inspired by ‘The Daily Show’ (Exclusive)
Comedy Central is hoping it’s whipped up the recipe for a daily dose of digital comedy, patterned on the success of its long-running TV mainstay, “The Daily Show.”
The Viacom-owned cable programmer is unveiling a new project called “The Creators Program”: a team of five stand-up comedians, writers and improv performers who will produce a short weekday take on pop culture and entertainment, as well as a weekly scripted workplace comedy — about working at Comedy Central.
The Creators Program crew was picked through an open casting call, and Comedy Central is aiming to launch the first fruits of their labor the last week of May on its YouTube channel (6.3 million subscribers) and Facebook page (6.3 million followers).
“This is Comedy Central’s biggest investment ever in digital and social content,” said Jennifer Danielson, Comedy Central’s senior VP of digital, although she declined to put a dollar figure on the initiative.
The Viacom-owned cable programmer is unveiling a new project called “The Creators Program”: a team of five stand-up comedians, writers and improv performers who will produce a short weekday take on pop culture and entertainment, as well as a weekly scripted workplace comedy — about working at Comedy Central.
The Creators Program crew was picked through an open casting call, and Comedy Central is aiming to launch the first fruits of their labor the last week of May on its YouTube channel (6.3 million subscribers) and Facebook page (6.3 million followers).
“This is Comedy Central’s biggest investment ever in digital and social content,” said Jennifer Danielson, Comedy Central’s senior VP of digital, although she declined to put a dollar figure on the initiative.
- 4/26/2018
- by Todd Spangler
- Variety Film + TV
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