Thanks to streaming digital video, NBC’s “Today” doesn’t have to end once Savannah Guthrie, Hoda Kotb, Megyn Kelly and Kathie Lee Gifford have signed off for the morning.
NBC News plans to launch eight new streaming-video programs related to the NBC morning-news franchise, the latest signal of the Comcast-owned unit’s digital ambitions. NBC News has indicated it hopes to launch a streaming-video offering by the end of 2018 that will place the company alongside other traditional media outlets moving full-bore into broadband-delivered news and information.
“The goal is to expand the ‘Today” brand across all hours of the day and, more to the point, across all screens,” says Ashley Parrish, executive producer for Today’ Digital and vice president of strategic content for NBC News Group, in an interview.
New streaming-video programs under the “Today” imprimatur will be made available through Today.com, the “Today” YouTube channel and...
NBC News plans to launch eight new streaming-video programs related to the NBC morning-news franchise, the latest signal of the Comcast-owned unit’s digital ambitions. NBC News has indicated it hopes to launch a streaming-video offering by the end of 2018 that will place the company alongside other traditional media outlets moving full-bore into broadband-delivered news and information.
“The goal is to expand the ‘Today” brand across all hours of the day and, more to the point, across all screens,” says Ashley Parrish, executive producer for Today’ Digital and vice president of strategic content for NBC News Group, in an interview.
New streaming-video programs under the “Today” imprimatur will be made available through Today.com, the “Today” YouTube channel and...
- 7/18/2018
- by Brian Steinberg
- Variety Film + TV
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