Exclusive: It’s a big week for husband-and-wife production duo Luke Hyams and Sunita Mirchandani Hyams.
Not only does their debut documentary, The Sidemen Story, launch tomorrow (February 14) on Netflix in the UK, but this interview with Deadline is the first they’ve given since the launch of their indie cross-cultural producer Pangaea.
In a wide-ranging chat that interrupts a break in Jamaica — what they call their “first holiday in quite a few years” — they talk about the gruelling hours of work that went into shooting and producing a doc on British YouTube stars The Sidemen, the state of the UK production sector and a slate that includes Work in Progress, a talk show in which UK TV host, broadcaster and creative Julie Adenuga quizzes major public figures.
Hyams is the former Head of Originals for YouTube Emea, Director of Global Content for The Walt Disney Company and the creator...
Not only does their debut documentary, The Sidemen Story, launch tomorrow (February 14) on Netflix in the UK, but this interview with Deadline is the first they’ve given since the launch of their indie cross-cultural producer Pangaea.
In a wide-ranging chat that interrupts a break in Jamaica — what they call their “first holiday in quite a few years” — they talk about the gruelling hours of work that went into shooting and producing a doc on British YouTube stars The Sidemen, the state of the UK production sector and a slate that includes Work in Progress, a talk show in which UK TV host, broadcaster and creative Julie Adenuga quizzes major public figures.
Hyams is the former Head of Originals for YouTube Emea, Director of Global Content for The Walt Disney Company and the creator...
- 2/13/2024
- by Jesse Whittock
- Deadline Film + TV
Netflix has acquired a doc about British YouTubers The Sidemen — the debut project from former YouTube Emea content chief Luke Hyams’ production company.
A teaser posted yesterday on social media for uber-popular group confirmed the Netflix deal for The Sidemen Story, with a launch date of February 14 set.
Hyams is directing, with Pangaea co-founder Sunita Mirchandani Hyams producing. Arcade Media is also attached. Luke Hyams said the doc would follow “an inspirational decade plus [a] story of friendship, ambition, perseverance and seven grown men who still love to play Hide N Seek.” It includes behind-the-scenes footage and interviews, including contributions from the group, commentators and industry sources.
The doc has quietly been in the works since 2022.
The Sidemen — a group comprising web personalities Olajide ‘JJ’ Olatunji (Ksi), Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit ‘Tobi’ Brown (Tbjzl), Ethan Payne (Behzinga), Vikkstar123, and Harry Lewis (W2S) — have amassed well over 100 million subscribers across platforms,...
A teaser posted yesterday on social media for uber-popular group confirmed the Netflix deal for The Sidemen Story, with a launch date of February 14 set.
Hyams is directing, with Pangaea co-founder Sunita Mirchandani Hyams producing. Arcade Media is also attached. Luke Hyams said the doc would follow “an inspirational decade plus [a] story of friendship, ambition, perseverance and seven grown men who still love to play Hide N Seek.” It includes behind-the-scenes footage and interviews, including contributions from the group, commentators and industry sources.
The doc has quietly been in the works since 2022.
The Sidemen — a group comprising web personalities Olajide ‘JJ’ Olatunji (Ksi), Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit ‘Tobi’ Brown (Tbjzl), Ethan Payne (Behzinga), Vikkstar123, and Harry Lewis (W2S) — have amassed well over 100 million subscribers across platforms,...
- 1/31/2024
- by Jesse Whittock
- Deadline Film + TV
On September 24, about 27,000 fans filed into The Valley, but they weren’t there to watch the soccer stadium’s usual occupants, Charlton Athletic F.C. Instead, the match of the day pitted the Sidemen against a group of “YouTube All-Stars.” After 90 thrilling minutes, the U.K.-based supergroup defeated its all-YouTube counterparts and raised more than £1 million (~1.08 million) for charity.
All seven regular members of the Sidemen played in the match. Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw were joined by friends like MrBeast and LazarBeam, who filled out their 11-person squad. On the other end of the pitch, prominent creators like Noah Beck, AnEsonGib, and iShowSpeed looked to buck the trend that had defined previous Sidemen charity matches. The last time the septet held an event like this, it beat its All-Star opposition by six goals.
This latest tilt ended up with a much closer scoreline. The Sidemen...
All seven regular members of the Sidemen played in the match. Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw were joined by friends like MrBeast and LazarBeam, who filled out their 11-person squad. On the other end of the pitch, prominent creators like Noah Beck, AnEsonGib, and iShowSpeed looked to buck the trend that had defined previous Sidemen charity matches. The last time the septet held an event like this, it beat its All-Star opposition by six goals.
This latest tilt ended up with a much closer scoreline. The Sidemen...
- 9/26/2022
- by Sam Gutelle
- Tubefilter.com
A new London-based digital talent management company called Arcade Media has launched and signed as its first client YouTube supergroup The Sidemen.
The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (Ksi), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (Tbjzl).
Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm Mha Carpenter Box); Aaron O’Neill; and Jordan Schwarzenberger (the former chief creative officer at talent management company Ymu).
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The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (Ksi), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (Tbjzl).
Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm Mha Carpenter Box); Aaron O’Neill; and Jordan Schwarzenberger (the former chief creative officer at talent management company Ymu).
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- 8/9/2021
- by Geoff Weiss
- Tubefilter.com
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