The Key licensing empire is taking shape.
The massive, family-friendly channel helmed by brothers Collins and Devan Key will launch this fall a so-called ‘activity line’ in collaboration with Moose Toys -- an Australia-based design, development, and manufacturing firm. The products will allow fans to recreate the DIY challenges and projects that the brothers enact for their 21.5 million YouTube subscribers who generate an average of 25 million views per video.
Products will fall into two categories: ‘Fake Food Challenges’ and ‘Pranks & Collectibles’, Moose says. The line will bow exclusively at Walmart and at Walmart.com on Sept. 1, and then roll out to other retailers on Oct. 1.
The launch marks the first outing following a master toy licensing agreement signed by the Key brothers’ parent company, Keyper Company, and Moose Toys back in February. In June, the brothers named Evolution USA the official licensing and brand management agency for their ‘Collins Key’ and ‘Key Bros.
The massive, family-friendly channel helmed by brothers Collins and Devan Key will launch this fall a so-called ‘activity line’ in collaboration with Moose Toys -- an Australia-based design, development, and manufacturing firm. The products will allow fans to recreate the DIY challenges and projects that the brothers enact for their 21.5 million YouTube subscribers who generate an average of 25 million views per video.
Products will fall into two categories: ‘Fake Food Challenges’ and ‘Pranks & Collectibles’, Moose says. The line will bow exclusively at Walmart and at Walmart.com on Sept. 1, and then roll out to other retailers on Oct. 1.
The launch marks the first outing following a master toy licensing agreement signed by the Key brothers’ parent company, Keyper Company, and Moose Toys back in February. In June, the brothers named Evolution USA the official licensing and brand management agency for their ‘Collins Key’ and ‘Key Bros.
- 8/20/2020
- by Geoff Weiss
- Tubefilter.com
Software-maker Adobe and leading YouTube stars Collins and Devan Key are hoping to jumpstart the career of one ambitious micro-video influencer.
Collins Key, the America’s Got Talent magician-turned-family YouTubing phenomenon -- who creates content with his brother, Devan -- will preside over the Adobe Super Summer Influencer Challenge, which will put aspiring influencers through a series of three challenges this summer. At stake is the opportunity to collaborate with the Key brothers on the winner's social venue of choice.
The contest comprises three separate events: best meme; best 15-second TikTok video (using Premiere Rush), and a final challenge where creators must make a one-minute video explaining they should be the winner while displaying their favorite Adobe tools. To enter the first challenge, creators posted their memes to Twitter, Facebook, and Instagram using the hashtags #CollinsxAdobeContest and #AdobeMemesForPrizes. After kicking off on June 28, a voting period will launch from July...
Collins Key, the America’s Got Talent magician-turned-family YouTubing phenomenon -- who creates content with his brother, Devan -- will preside over the Adobe Super Summer Influencer Challenge, which will put aspiring influencers through a series of three challenges this summer. At stake is the opportunity to collaborate with the Key brothers on the winner's social venue of choice.
The contest comprises three separate events: best meme; best 15-second TikTok video (using Premiere Rush), and a final challenge where creators must make a one-minute video explaining they should be the winner while displaying their favorite Adobe tools. To enter the first challenge, creators posted their memes to Twitter, Facebook, and Instagram using the hashtags #CollinsxAdobeContest and #AdobeMemesForPrizes. After kicking off on June 28, a voting period will launch from July...
- 7/9/2020
- by Geoff Weiss
- Tubefilter.com
Collins and Devan Key -- the fraternal YouTube phenoms whose kid-friendly channel features life hacks, pranks, and outrageous food experiments -- have pacted with a new licensing agency as they seek to build a consumer product empire.
The Key brothers, who count 21.4 million subscribers and nab upwards of 1o0 million monthly views, have named Evolution USA as the official licensing and brand management agency for their 'Collins Key' and 'Key Bros.' brands. Evolution will assist in licensing and retail development on a variety of product categories at a global scale, including publishing, mobile gaming, promotions, product integrations, and more.
The Key brothers’ parent company, Keyper Company, already operates a master toy licensing agreement with Australia-based Moose Toys, which was unveiled in February. A product launch featuring fun challenges and Diy-inspired activities is slated to bow later this year, though the brothers' deal with Evolution will help them nail down comparable partnerships in other categories.
The Key brothers, who count 21.4 million subscribers and nab upwards of 1o0 million monthly views, have named Evolution USA as the official licensing and brand management agency for their 'Collins Key' and 'Key Bros.' brands. Evolution will assist in licensing and retail development on a variety of product categories at a global scale, including publishing, mobile gaming, promotions, product integrations, and more.
The Key brothers’ parent company, Keyper Company, already operates a master toy licensing agreement with Australia-based Moose Toys, which was unveiled in February. A product launch featuring fun challenges and Diy-inspired activities is slated to bow later this year, though the brothers' deal with Evolution will help them nail down comparable partnerships in other categories.
- 6/12/2020
- by Geoff Weiss
- Tubefilter.com
Collins Key, one of the most colossal brand-friendly channels on all of YouTube -- with 21 million subscribers and averaging 25 million views per video -- is following countless fellow kid-friendly digital stars into the lucrative toy business.
Moose Toys has been named the master global licensing partner for Key's channel, which stars brothers Collins and Devan Key. The ensuing toy collection, bowing this fall, will feature challenge and Diy-inspired toys and activities -- in keeping with the brothers' snacky video content, and enabling viewers to recreate their games and same stunts at home. The collection will be supported at launch by a multi-tiered marketing campaign, Moose says, including national television, digital, and social campaigns, as well as in-store installments and partnerships with other influencers.
“[The Key brothers’] creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad," Joe Smith, Moose Toys’ director of global marketing for licensed brands,...
Moose Toys has been named the master global licensing partner for Key's channel, which stars brothers Collins and Devan Key. The ensuing toy collection, bowing this fall, will feature challenge and Diy-inspired toys and activities -- in keeping with the brothers' snacky video content, and enabling viewers to recreate their games and same stunts at home. The collection will be supported at launch by a multi-tiered marketing campaign, Moose says, including national television, digital, and social campaigns, as well as in-store installments and partnerships with other influencers.
“[The Key brothers’] creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad," Joe Smith, Moose Toys’ director of global marketing for licensed brands,...
- 2/14/2020
- by Geoff Weiss
- Tubefilter.com
Shane Dawson voicing his concerns about YouTube’s ‘Trending’ tab appears to have paid off.
In her second quarterly update blog of 2019, YouTube CEO Susan Wojcicki says recent meetings with creators like Dawson helped her hear their frustrations with not only the Trending tab, but also with copyright claims and the striking of comments on videos containing minors. Creators Wojcicki met with include Dawson (who has 21.5 million YouTube subscribers), James Charles (16.5 million), Collins and Devan Key (17.8 million), Ethan and Hila Klein (6.3 million), Safiya Nygaard (7.7 million), Prajakta Koli (3.7 million), and Korea Grandma.
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In her second quarterly update blog of 2019, YouTube CEO Susan Wojcicki says recent meetings with creators like Dawson helped her hear their frustrations with not only the Trending tab, but also with copyright claims and the striking of comments on videos containing minors. Creators Wojcicki met with include Dawson (who has 21.5 million YouTube subscribers), James Charles (16.5 million), Collins and Devan Key (17.8 million), Ethan and Hila Klein (6.3 million), Safiya Nygaard (7.7 million), Prajakta Koli (3.7 million), and Korea Grandma.
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- 4/30/2019
- by James Loke Hale
- Tubefilter.com
This list will be updated on a regular basis this week with more events to be announced. Please send any event or party details to anthony@deadline.com. Most events are by invite-only except for the Oscar Week panels; tickets sold for those at Oscars.org.
Tuesday, Feb. 19
5:30Pm: 21st Costume Designers Guild Awards
Location: Beverly Hilton
Those lauded include Ruth E. Carter (Black Panther Costume Designer, Career Achievement Award), Glenn Close (Best Actress Oscar Nominee for The Wife), Betty Pecha Madden (Cdg Local 892 Labor Delegate and Costume Designer, Distinguished Service Award), and Ryan Murphy (Director/Screenwriter/Producer, Distinguished Collaborator Award). Presenters include Halle Berry, Sarayu Blue, Michael Chiklis, Wilson Cruz, Ethan Embry, Lou Eyrich, Leslie Grossman, Danai Gurira, Christina Hendricks ,Lindsey Kraft, Judith Light, Billie Lourd, Chris Lowell, Sonequa Martin-Green, Mike Miller, Ellen Mirojnick, Lili Mirojnick, Jason O’Mara, Sarah Paulson, June Diane Raphael and Baron Vaughn. Nominees include A Star Is Born,...
Tuesday, Feb. 19
5:30Pm: 21st Costume Designers Guild Awards
Location: Beverly Hilton
Those lauded include Ruth E. Carter (Black Panther Costume Designer, Career Achievement Award), Glenn Close (Best Actress Oscar Nominee for The Wife), Betty Pecha Madden (Cdg Local 892 Labor Delegate and Costume Designer, Distinguished Service Award), and Ryan Murphy (Director/Screenwriter/Producer, Distinguished Collaborator Award). Presenters include Halle Berry, Sarayu Blue, Michael Chiklis, Wilson Cruz, Ethan Embry, Lou Eyrich, Leslie Grossman, Danai Gurira, Christina Hendricks ,Lindsey Kraft, Judith Light, Billie Lourd, Chris Lowell, Sonequa Martin-Green, Mike Miller, Ellen Mirojnick, Lili Mirojnick, Jason O’Mara, Sarah Paulson, June Diane Raphael and Baron Vaughn. Nominees include A Star Is Born,...
- 2/19/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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