CBS is heading to the skies this weekend to promote Sunday’s Grammys. The Eye network partnered with the Recording Academy last night to produce two unannounced drone light shows on Friday night above the Hollywood Forever Cemetery. Another show will take place on Saturday night at 7 p.m. Pt over the Los Angeles Trade Tech College, just South of the 110/10 interchange in Downtown Los Angeles.
According to CBS, the 13 minute-long shows feature 400 drones using colorful lights in the night sky to display key lyrics from the Grammy-nominated releases in the album of the year category.. Rotating musical images also included the Grammys gramophone.
The network said the drones are operated by one pilot and the displays are 400 feet high and 530 feet wide, which made them viewable for many miles.
“What we really we wanted to create something that would be a spectacle, and the team came up with what...
According to CBS, the 13 minute-long shows feature 400 drones using colorful lights in the night sky to display key lyrics from the Grammy-nominated releases in the album of the year category.. Rotating musical images also included the Grammys gramophone.
The network said the drones are operated by one pilot and the displays are 400 feet high and 530 feet wide, which made them viewable for many miles.
“What we really we wanted to create something that would be a spectacle, and the team came up with what...
- 2/4/2023
- by Michael Schneider
- Variety Film + TV
What if TV advertising meant something other than buying commercials that run on TV?
Paramount Global’s CBS is about to start listing its programs on a start-up service that aims to match TV programs with marketers eager to launch campaigns that use the shows to gain attention. Imagine a regional fast-food chain or a start-up online retailer — not to mention a big national consumer-goods manufacturer — being able to incorporate characters from “Young Sheldon” or the logo of “NCIS” to capture the attention of new customers.
The idea is to unlock the ability of advertisers “to hook up with programs,” says Alan Gould, a co-founder of the new exchange, MutualMarkets. “There is no easy way now for brands to do deals with those shows.”
People who want to date have Tinder. TV networks and advertisers are getting something similar.
The concept surfaces as TV networks and their streaming rivals are...
Paramount Global’s CBS is about to start listing its programs on a start-up service that aims to match TV programs with marketers eager to launch campaigns that use the shows to gain attention. Imagine a regional fast-food chain or a start-up online retailer — not to mention a big national consumer-goods manufacturer — being able to incorporate characters from “Young Sheldon” or the logo of “NCIS” to capture the attention of new customers.
The idea is to unlock the ability of advertisers “to hook up with programs,” says Alan Gould, a co-founder of the new exchange, MutualMarkets. “There is no easy way now for brands to do deals with those shows.”
People who want to date have Tinder. TV networks and advertisers are getting something similar.
The concept surfaces as TV networks and their streaming rivals are...
- 1/4/2023
- by Brian Steinberg
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.