Hulu has tapped two new creative executives amid its formation of Greenhouse -- a new creative studio that will also work on both consumer-driven initiatives and campaigns for Hulu advertisers.
The two execs leading the efforts include Brandon Pierce, who will serve as VP and creative director, and Liz Levy, who will serve as VP and head of creative for brands.
Pierce will work in conjunction with existing Hulu teams of creative specialists, designers, producers, and copywriters to create campaigns around the company's own brand and content. (The name Greenhouse is a nod to Hulu’s signature logo hue). Prior to joining Hulu, Pierce held senior roles at top ad agencies including 72andSunny, Sid Lee, Wieden + Kennedy, and -- most recently -- Droga5, where he served as group creative director.
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The two execs leading the efforts include Brandon Pierce, who will serve as VP and creative director, and Liz Levy, who will serve as VP and head of creative for brands.
Pierce will work in conjunction with existing Hulu teams of creative specialists, designers, producers, and copywriters to create campaigns around the company's own brand and content. (The name Greenhouse is a nod to Hulu’s signature logo hue). Prior to joining Hulu, Pierce held senior roles at top ad agencies including 72andSunny, Sid Lee, Wieden + Kennedy, and -- most recently -- Droga5, where he served as group creative director.
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- 1/14/2020
- by Geoff Weiss
- Tubefilter.com
Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business.
Brandon Pierce is joining the Disney-controlled streaming operation as VP, Creative Director and Liz Levy as VP, Head of Creative for Brands. Levy will have direct oversight of the studio, while Pierce will focus on “bringing to life compelling stories around Hulu’s brand and content,” in the words of the official announcement.
While expenses have kept Hulu in the red overall, the 11-year-old company is starting to gain real traction with advertising. At its upfront presentation to media buyers last spring, Hulu said its ad revenue was on track to clear $1.8 billion in 2019, growing to $2.7 billion by 2021. Most of Hulu’s 28 million subscribers (26.8 million of those paid) opt for its basic tier, which has several minutes of ads per hour. The company also operates...
Brandon Pierce is joining the Disney-controlled streaming operation as VP, Creative Director and Liz Levy as VP, Head of Creative for Brands. Levy will have direct oversight of the studio, while Pierce will focus on “bringing to life compelling stories around Hulu’s brand and content,” in the words of the official announcement.
While expenses have kept Hulu in the red overall, the 11-year-old company is starting to gain real traction with advertising. At its upfront presentation to media buyers last spring, Hulu said its ad revenue was on track to clear $1.8 billion in 2019, growing to $2.7 billion by 2021. Most of Hulu’s 28 million subscribers (26.8 million of those paid) opt for its basic tier, which has several minutes of ads per hour. The company also operates...
- 1/13/2020
- by Dade Hayes
- Deadline Film + TV
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