In order to spread word of its upcoming action spy comedy Kingsman: The Golden Circle, 20th Century Fox has partnered with digital studio Portal A and YouTube stars Inanna Sarkis and Jake Mitchell -- who count a combined 11.5 million followers across social media -- on a new digital campaign.
Sarkis and Mitchell will appear in a handful of challenge-based YouTube videos to promote the Colin Firth and Julianne Moore-starring comic book adaptation ahead of its release on Friday. Premiering on each of their YouTube channels, Sarkis (1.5 million subscribers) and Mitchell (1.6 million subscribers) will perform stunts inspired by the film, including descending on suspension ropes and enacting fight scenes on a wire pull. Each creator will be monitored with a device to keep track of their heart rates under pressure.
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Sarkis and Mitchell will appear in a handful of challenge-based YouTube videos to promote the Colin Firth and Julianne Moore-starring comic book adaptation ahead of its release on Friday. Premiering on each of their YouTube channels, Sarkis (1.5 million subscribers) and Mitchell (1.6 million subscribers) will perform stunts inspired by the film, including descending on suspension ropes and enacting fight scenes on a wire pull. Each creator will be monitored with a device to keep track of their heart rates under pressure.
Visit Tubefilter for more great stories.
- 9/19/2017
- by Geoff Weiss
- Tubefilter.com
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