HanuMan’s Marketing Director Breaks Silence On Film’s Comparison With Adipurush (Picture Credit: IMDb)
Recently, another mythological film titled ‘HanuMan’ hit the big screens, which is being hailed nationwide. Helmed by Prashanth Varma, the film stars Tejja Sajja in the lead role along with Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu and Raj Deepak Shetty in pivotal roles. While the film is being lauded by critics and audiences for its gripping plot, others are comparing it to Om Raut’s Adipurush.
On the release of the film, netizens trolled the director, asking him to take some cues. For the unversed, Adipurush was subjected to criticism and trolls for the caricature portrayal of the character, especially of Raavan, played by Saif Ali Khan. Now, in the latest interview, Prashanth Varma, the director of the directorial, has opened up about the marketing strategies while stating that the...
Recently, another mythological film titled ‘HanuMan’ hit the big screens, which is being hailed nationwide. Helmed by Prashanth Varma, the film stars Tejja Sajja in the lead role along with Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu and Raj Deepak Shetty in pivotal roles. While the film is being lauded by critics and audiences for its gripping plot, others are comparing it to Om Raut’s Adipurush.
On the release of the film, netizens trolled the director, asking him to take some cues. For the unversed, Adipurush was subjected to criticism and trolls for the caricature portrayal of the character, especially of Raavan, played by Saif Ali Khan. Now, in the latest interview, Prashanth Varma, the director of the directorial, has opened up about the marketing strategies while stating that the...
- 1/14/2024
- by Oshine Koul
- KoiMoi
All At Sea Together
The inaugural edition of the Cinema at Sea – Okinawa Pan-Pacific International Film Festival will be held next month (Nov. 23-29) on the Japanese island of Okinawa. With a 40-title lineup, a competition and a robust international selection, the festival says its mission is to explore the ocean and Pacific regions [with] film acting as a global lens [that] allows us to bridge the gap between different islands, fostering an inclusive atmosphere in Okinawa, where diverse cultures and nationalities converge.”
The festival will open with “From Okinawa With Love,” by Sunairi Hiroshi, which premiered at the Dmz Documentary Festival in Korea, and tracks the work of a photographer who investigated the African American G.I. scene around the island’s U.S. air bases. It will close with “We Are Still Here,” a portmanteau film by indigenous people from Australia, New Zealand and the South Pacific.
The competition section...
The inaugural edition of the Cinema at Sea – Okinawa Pan-Pacific International Film Festival will be held next month (Nov. 23-29) on the Japanese island of Okinawa. With a 40-title lineup, a competition and a robust international selection, the festival says its mission is to explore the ocean and Pacific regions [with] film acting as a global lens [that] allows us to bridge the gap between different islands, fostering an inclusive atmosphere in Okinawa, where diverse cultures and nationalities converge.”
The festival will open with “From Okinawa With Love,” by Sunairi Hiroshi, which premiered at the Dmz Documentary Festival in Korea, and tracks the work of a photographer who investigated the African American G.I. scene around the island’s U.S. air bases. It will close with “We Are Still Here,” a portmanteau film by indigenous people from Australia, New Zealand and the South Pacific.
The competition section...
- 10/19/2023
- by Patrick Frater
- Variety Film + TV
Renowned filmmaker SS Rajamouli takes a momentous step into the heart of Indian cinema history with his latest venture, ‘Made In India’. This cinematic masterpiece, directed by National Award winning Director Nitin Kakkar, is set to be a monumental tribute to the birth and meteoric rise of Indian cinema.
‘Made In India’ promises to be an epic journey, unraveling the captivating story of the birth and rise of Indian cinema. This ambitious project is set to captivate audiences with its compelling narrative and visually stunning storytelling.
The film is being produced by Varun Gupta and SS Karthikeya under Max Studios and Showing Business production banners respectively.
Further details about cast and crew are awaited.
‘Made In India’ promises to be an epic journey, unraveling the captivating story of the birth and rise of Indian cinema. This ambitious project is set to captivate audiences with its compelling narrative and visually stunning storytelling.
The film is being produced by Varun Gupta and SS Karthikeya under Max Studios and Showing Business production banners respectively.
Further details about cast and crew are awaited.
- 9/19/2023
- by Editorial Desk
Renowned filmmaker SS Rajamouli takes a momentous step into the heart of Indian cinema history with his latest venture, ‘Made In India’. This cinematic masterpiece, directed by National Award winning Director Nitin Kakkar, is set to be a monumental tribute to the birth and meteoric rise of Indian cinema.
‘Made In India’ promises to be an epic journey, unraveling the captivating story of the birth and rise of Indian cinema. This ambitious project is set to captivate audiences with its compelling narrative and visually stunning storytelling.
The film is being produced by Varun Gupta and SS Karthikeya under Max Studios and Showing Business production banners respectively.
Further details about cast and crew are awaited.
‘Made In India’ promises to be an epic journey, unraveling the captivating story of the birth and rise of Indian cinema. This ambitious project is set to captivate audiences with its compelling narrative and visually stunning storytelling.
The film is being produced by Varun Gupta and SS Karthikeya under Max Studios and Showing Business production banners respectively.
Further details about cast and crew are awaited.
- 9/19/2023
- by Editorial Desk
- GlamSham
New Delhi, June 14 (Ians) India’s smart home security camera shipments grew 48 per cent year-over-year (YoY) in the first quarter (Q1) of this year– January to March, a report said on Wednesday.
According to Counterpoint Research, there was a major increase in demand for home security products as offices started to reopen for working professionals during this time.
The average selling price of smart security cameras decreased considerably YoY in Q1 2023, with the Rs 1,500 to Rs 2,000 price range emerging as the most preferred.
“The shipment share of the Rs 1,500-Rs 2,000 price band jumped to 28 per cent in Q1 2023 from 3 per cent in Q1 2022,” said Research Analyst Varun Gupta.
According to the report, home-grown company Cp Plus by Aditya Infotech held the top position with three times YoY growth in shipments in Q1 2023, capturing a 45 per cent market share.
“Xiaomi ranked second with a 12 per cent market share as its shipments...
According to Counterpoint Research, there was a major increase in demand for home security products as offices started to reopen for working professionals during this time.
The average selling price of smart security cameras decreased considerably YoY in Q1 2023, with the Rs 1,500 to Rs 2,000 price range emerging as the most preferred.
“The shipment share of the Rs 1,500-Rs 2,000 price band jumped to 28 per cent in Q1 2023 from 3 per cent in Q1 2022,” said Research Analyst Varun Gupta.
According to the report, home-grown company Cp Plus by Aditya Infotech held the top position with three times YoY growth in shipments in Q1 2023, capturing a 45 per cent market share.
“Xiaomi ranked second with a 12 per cent market share as its shipments...
- 6/14/2023
- by Agency News Desk
- GlamSham
New Delhi, April 22 (Ians) As homegrown consumer electronics brands break new barriers, Boult Audio Co-Founder and CEO, Varun Gupta, said on Saturday that they have changed the perception of domestic consumers by providing premium quality at a reasonable price and are localising raw material very fast.
In 2022, Boult Audio not only became India’s second-largest audio brand by selling a Tws every 7 seconds across major marketplaces, but also dominated the smartwatch market by being the fastest-selling and highest-rated smartwatch brand on a leading e-commerce platform (Flipkart).
“As Chinese companies have always experimented with lower prices, consumers are inclined towards purchase their products. Our prices have represented an exceptional value proposition,” Gupta told Ians.
“Most importantly, we have succeeded in preventing consumers from undermining domestically produced goods. Consumers previously believed that Indian products lacked sufficient quality, however, Boult Audio has changed this perception by providing premium quality at a reasonable price,...
In 2022, Boult Audio not only became India’s second-largest audio brand by selling a Tws every 7 seconds across major marketplaces, but also dominated the smartwatch market by being the fastest-selling and highest-rated smartwatch brand on a leading e-commerce platform (Flipkart).
“As Chinese companies have always experimented with lower prices, consumers are inclined towards purchase their products. Our prices have represented an exceptional value proposition,” Gupta told Ians.
“Most importantly, we have succeeded in preventing consumers from undermining domestically produced goods. Consumers previously believed that Indian products lacked sufficient quality, however, Boult Audio has changed this perception by providing premium quality at a reasonable price,...
- 4/22/2023
- by Agency News Desk
- GlamSham
New Delhi, Jan 29 (Ians) The Indian It and electronics leaders on Sunday urged the Centre to lift certain tariffs and announce incentive schemes for sectors impacted by recession in the Union Budget for FY24.
Pankaj Mohindroo, Chairman of India Cellular and Electronics Association (Icea), said that tariffs on inputs and components are an important barrier to increasing localisation.
“However, some of the smaller tariffs should be done away with to support local businesses and bring ease of doing business. Icea recommends that the tariff of 2.75 per cent (including social welfare surcharge), among other smaller tariffs which have no beneficial impact and only create a burden for legitimate manufacturers, is removed,” Mohindroo said in a statement.
Further, the duty on the mechanics is high but the vertical has not grown because unintended duties on inputs were imposed.
“All inputs duties on mechanics should be removed. Additionally, open cell is a hugely capital-intensive industry,...
Pankaj Mohindroo, Chairman of India Cellular and Electronics Association (Icea), said that tariffs on inputs and components are an important barrier to increasing localisation.
“However, some of the smaller tariffs should be done away with to support local businesses and bring ease of doing business. Icea recommends that the tariff of 2.75 per cent (including social welfare surcharge), among other smaller tariffs which have no beneficial impact and only create a burden for legitimate manufacturers, is removed,” Mohindroo said in a statement.
Further, the duty on the mechanics is high but the vertical has not grown because unintended duties on inputs were imposed.
“All inputs duties on mechanics should be removed. Additionally, open cell is a hugely capital-intensive industry,...
- 1/29/2023
- by News Bureau
- GlamSham
In Q2 2022, India overtook China to become the second-largest smartwatch market globally for the first time, growing 347 per cent (year-on-year), according to Counterpoint Research.
China, which ranked second in Q1, was pushed down to the third place with a 10 per cent (year-on-year) decrease in its shipments.
According to Prabhu Ram, Head-Industry Intelligence Group, Cmr, homegrown smartwatch brands will seek to raise their domestic value addition to further increase their overall competitiveness, not just against the Chinese, but global smartwatch brands.
"After catering to value-conscious buyers in the affordable and competitive Indian smartwatch market, the smartwatch brands will aim to increase their market pie by targeting higher price tiers," Ram told Ians.
Indian brands such as Fire-Boltt and Noise took top spots in the global market share in the June quarter (Q2) amid macro uncertainties such as inflation and geopolitical tensions.
Commenting on the company’s growth, Amit Khatri, Co-founder, Noise,...
China, which ranked second in Q1, was pushed down to the third place with a 10 per cent (year-on-year) decrease in its shipments.
According to Prabhu Ram, Head-Industry Intelligence Group, Cmr, homegrown smartwatch brands will seek to raise their domestic value addition to further increase their overall competitiveness, not just against the Chinese, but global smartwatch brands.
"After catering to value-conscious buyers in the affordable and competitive Indian smartwatch market, the smartwatch brands will aim to increase their market pie by targeting higher price tiers," Ram told Ians.
Indian brands such as Fire-Boltt and Noise took top spots in the global market share in the June quarter (Q2) amid macro uncertainties such as inflation and geopolitical tensions.
Commenting on the company’s growth, Amit Khatri, Co-founder, Noise,...
- 12/25/2022
- by Glamsham Bureau
- GlamSham
New Delhi, Sep 23 (Ians) Indias robot vacuum cleaner market shipments grew 24 per cent in the January-June quarter this year), led by Xiaomi with a 30 per cent share and 45 per cent growth (on-year), an industry report has showed.
The India market is expected to surge by 25 per cent in 2022 amid rising consumer interest coupled with enhanced features, according to latest research from Counterpoint’s Smart Home IoT Service.
“The market remains competitive with brands introducing more customer-centric and India-specific products such as wet and dry robot vacuums. Most brands are trying to offer affordable products as Indian consumers tend to remain price sensitive,” said research analyst Varun Gupta.
The Rs 16,000-Rs 24,000 price band remains most popular, closely followed by the Rs 10,000-Rs 16,000 price band, Gupta added.
Eureka Forbes, with a growth of 40 per cent YoY in H1 2022, was one of the first players in the market to introduce vacuum robots and...
The India market is expected to surge by 25 per cent in 2022 amid rising consumer interest coupled with enhanced features, according to latest research from Counterpoint’s Smart Home IoT Service.
“The market remains competitive with brands introducing more customer-centric and India-specific products such as wet and dry robot vacuums. Most brands are trying to offer affordable products as Indian consumers tend to remain price sensitive,” said research analyst Varun Gupta.
The Rs 16,000-Rs 24,000 price band remains most popular, closely followed by the Rs 10,000-Rs 16,000 price band, Gupta added.
Eureka Forbes, with a growth of 40 per cent YoY in H1 2022, was one of the first players in the market to introduce vacuum robots and...
- 9/23/2022
- by Glamsham Bureau
- GlamSham
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