When Netflix announced in April that it’s planning to spend $2.5 billion on Korean content across the next four years, on top of the more than $1 billion already spent since 2016, it made the world sit up and take notice.
In many ways, spending heavily in Korea is a no-brainer. Netflix has already had a global breakout Korean hit with Squid Game, followed by a slew of shows that may not have reached the same dizzy heights but are still international hits such as period zombie drama Kingdom, supernatural thriller Hellbound, Extraordinary Attorney Woo, about a female lawyer on the autism spectrum, revenge saga The Glory, and survival game show Physical: 100.
Of course, Netflix is not the only global streamer in the Korean content game, but it was arguably the first to spot its international potential. On a recent trip to Seoul, Netflix co-ceo Ted Sarandos said that 60% of its...
In many ways, spending heavily in Korea is a no-brainer. Netflix has already had a global breakout Korean hit with Squid Game, followed by a slew of shows that may not have reached the same dizzy heights but are still international hits such as period zombie drama Kingdom, supernatural thriller Hellbound, Extraordinary Attorney Woo, about a female lawyer on the autism spectrum, revenge saga The Glory, and survival game show Physical: 100.
Of course, Netflix is not the only global streamer in the Korean content game, but it was arguably the first to spot its international potential. On a recent trip to Seoul, Netflix co-ceo Ted Sarandos said that 60% of its...
- 10/18/2023
- by Liz Shackleton
- Deadline Film + TV
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