Labor Day represents the last gasp of summer, the final opportunity to wear white, and the end of Hollywood’s busiest time of year.
It tends, however, to close things out with something of a whimper, as opposed to a bang, and this year will be no exception. For studios, it’s the box office equivalent of Arbor Day. Blink and you miss it.
Two new wide releases enter the market this holiday weekend, the Pierce Brosnan action thriller “The November Man” and the found footage horror film “As Above, So Below,” both of which are shaping up to be modest performers.
“Labor Day is traditionally one of the slowest holiday weekends of the year, if not the slowest,” said Paul Dergarabedian, senior media analyst at Rentrak. “Expectations are not that high and the focus has shifted away a little bit from the movies.”
“The November Man” will get a jump on the festivities,...
It tends, however, to close things out with something of a whimper, as opposed to a bang, and this year will be no exception. For studios, it’s the box office equivalent of Arbor Day. Blink and you miss it.
Two new wide releases enter the market this holiday weekend, the Pierce Brosnan action thriller “The November Man” and the found footage horror film “As Above, So Below,” both of which are shaping up to be modest performers.
“Labor Day is traditionally one of the slowest holiday weekends of the year, if not the slowest,” said Paul Dergarabedian, senior media analyst at Rentrak. “Expectations are not that high and the focus has shifted away a little bit from the movies.”
“The November Man” will get a jump on the festivities,...
- 8/27/2014
- by Brent Lang
- Variety - Film News
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