Netflix chief content officer Ted Sarandos defended the wisdom of his decision to sign Adam Sandler to a multi-picture deal despite the weak domestic box office return of his latest theatrical release, “Pixels.”
Sarandos cited the international strength of the Sony release as a good fit for Netflix’s increasingly international audience in a Q&A session with reporters Tuesday morning at the opening of the Television Critics Assn. press tour at the Beverly Hilton in Los Angeles.
“We did our deal with Adam Sandler because he is an enormous international movie star,” he told reporters. “We are as encouraged as ever.”
Sandler’s box office clout came into question again after a weak opening weekend in which “Pixels” collected $24 million in the U.S. and slightly more than that in overseas markets. Marvel’s “Ant-Man” topped “Pixels” to lead the box office.
Nevertheless, Sarandos characterized himself as “thrilled” with...
Sarandos cited the international strength of the Sony release as a good fit for Netflix’s increasingly international audience in a Q&A session with reporters Tuesday morning at the opening of the Television Critics Assn. press tour at the Beverly Hilton in Los Angeles.
“We did our deal with Adam Sandler because he is an enormous international movie star,” he told reporters. “We are as encouraged as ever.”
Sandler’s box office clout came into question again after a weak opening weekend in which “Pixels” collected $24 million in the U.S. and slightly more than that in overseas markets. Marvel’s “Ant-Man” topped “Pixels” to lead the box office.
Nevertheless, Sarandos characterized himself as “thrilled” with...
- 7/28/2015
- by Andrew Wallenstein
- Variety - Film News
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