MADRID -- Endemol will merge its two Spanish subsidiaries, Gestmusic and Zeppelin, to form Endemol Espana, set to be the country's biggest TV production house, sources said Monday. Barcelona-based Gestmusic and Madrid-based Zeppelin go hand-in-hand. The two companies have spun out Spain's top reality shows in the past five years, which have catapulted commercial network Telecinco -- the main consumer of such programming -- to the No. 1 spot in late night and edged it past its private competitors in primetime. Gestmusic created talent search show Operacion Triunfo, which is aired on pubcaster Television Espanola and has become a national phenomenon in Spain, and Cronicas Marcianas, which has set new standards in late-night talk shows for Spain over the past seven years. After producing five seasons of the Spanish version of Big Brother, Zeppelin signed a deal with Telecinco last month to produce three reality shows annually for the next two years. Zeppelin's current hit La Casa de tu Vida, garnered a respectable 23.3% share.
- 7/20/2004
- The Hollywood Reporter - Movie News
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