New York -- As Yahoo shareholders cheer a possible sale of the company to private equity firms, perhaps with the aid of AOL, private equity players also have approached News Corp. as a potential strategic partner, according to sources.
News Corp.'s role would not be surprising. Thanks to its digital business, led by the struggling social network MySpace, Rupert Murdoch's conglomerate has been cited as a potential merger partner for Yahoo or even AOL and has been in early talks as Web players have looked to strengthen their position vis-a-vis the dominant Google.
Private equity firms have pitched News Corp. with suggestions that it could roll some or all of its digital business into Yahoo in return for a stake, one source said. Given that MySpace has lost user and advertising momentum since News Corp. acquired it in 2005, it is often seen as a candidate for a combination with another Web player.
News Corp.'s role would not be surprising. Thanks to its digital business, led by the struggling social network MySpace, Rupert Murdoch's conglomerate has been cited as a potential merger partner for Yahoo or even AOL and has been in early talks as Web players have looked to strengthen their position vis-a-vis the dominant Google.
Private equity firms have pitched News Corp. with suggestions that it could roll some or all of its digital business into Yahoo in return for a stake, one source said. Given that MySpace has lost user and advertising momentum since News Corp. acquired it in 2005, it is often seen as a candidate for a combination with another Web player.
- 10/14/2010
- by By Georg Szalai
- The Hollywood Reporter - Movie News
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