Jean Garcia, Sheryl Cruz, Jaya, Ara Mina, Jolina Magdangal, Angel Locsin, and Sharon Cuneta were considered for the title role before Sunshine Dizon was eventually cast.
Carlo J. Caparas was offered to direct the series but declined; instead he assumed the role of Executive in Charge of Creativity.
This is the second time that Sunshine Dizon and Yasmien Kurdi portrayed mother and daughter, the first being Encantadia (2005). This is also the second time that Sheryl Cruz and Nadine Samonte portrayed mother and daughter, the first being Now and Forever (2005).
The series received a 34.4% rating against the 28.2% Bituing walang ningning (2006) on its pilot episode.