From Dhundiraj Govind Phalke’s 1915 stop-motion “The Game of Match Sticks” to Green Gold Animation’s May 10 3D stereoscopic release “Chhota Bheem Kung Fu Dhamaka,” Indian animation has been around for more than a 100 years.
The sector grew 10% in 2018 to a value of $272 million, per a 2019 Ey report, and is poised to reach $353 million by 2021. India has some 300 animation studios, but the majority of them are engaged in creating content for television, which accounts for 65% of the Indian toon market.
Animated feature films make up just 15% of the sector. From the highs of 2012 and 2013, with 10 toon features produced in each of those two years, to 2017, in which just one, Ruchi Narain’s “Hanuman Da’ Damdaar,” featuring the voice talent of Bollywood superstar Salman Khan was released, it has been a steep drop. 2018 was marginally better with four releases.
“It’s still considered a children’s genre,” Narain told Variety. “As...
The sector grew 10% in 2018 to a value of $272 million, per a 2019 Ey report, and is poised to reach $353 million by 2021. India has some 300 animation studios, but the majority of them are engaged in creating content for television, which accounts for 65% of the Indian toon market.
Animated feature films make up just 15% of the sector. From the highs of 2012 and 2013, with 10 toon features produced in each of those two years, to 2017, in which just one, Ruchi Narain’s “Hanuman Da’ Damdaar,” featuring the voice talent of Bollywood superstar Salman Khan was released, it has been a steep drop. 2018 was marginally better with four releases.
“It’s still considered a children’s genre,” Narain told Variety. “As...
- 5/14/2019
- by Naman Ramachandran
- Variety Film + TV
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