Mad Men (TV Series)

Smoke Gets in Your Eyes (2007)

John Slattery: Roger Sterling

Photos 

Quotes 

• Don Draper : This is the greatest advertisting opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your cigarettes?

  Lee Garner, Jr. : I don't know.

  Lee Garner, Sr. : Shame on you. We breed insect repellant tobacco seeds, plant them in the North Carolina sunshine, grow it, cut it, cure it, toast it...

  Don Draper : There you go. There you go.

  [Writes on chalkboard and underlines: "IT'S TOASTED."] 

  Lee Garner, Jr. : But everybody's else's tobacco is toasted.

  Don Draper : No. Everybody else's tobacco is poisonous. Lucky Strikes'... is toasted.

  Roger : Well, gentlemen, I don't think I have to tell you what you just witnessed here.

  Lee Garner, Jr. : I think you do.

  Don Draper : Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK.

  Lee Garner, Sr. : It's toasted.

  [Smiles] 

  Lee Garner, Sr. : I get it.

• Roger : Have we hired any Jews?

  Don Draper : Not on my watch!

• Don Draper : Let me ask you something, what do women want?

  Roger : Who cares?

• Roger : [to Don]  You don't know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it's good, because it feels better than unbuttoning your collar, because we deserve it. We drink because it's what men do.