Adam Ant's look in this music video is inspired on Dick Turpin, the infamous burglar, poacher, horse thief, highwayman and killer of the 18th century. Eventually it was the visual inspiration for Jack Sparrow, the famous rogue pirate played by Johnny Depp in Pirates of the Caribbean: The Curse of the Black Pearl (2003), Pirates of the Caribbean: Dead Man's Chest (2006), Pirates of the Caribbean: At World's End (2007), Pirates of the Caribbean: On Stranger Tides (2011) and Pirates of the Caribbean: Dead Men Tell No Tales (2017).
Future lead singer of Kajagoogoo and solo artist Limahl has a small role in this video.
When MTV 80s (an UK thematic channel that 24/7 broadcasts music videos of the decade) started to rotate Ant's video, the scene with him in the gallows was censored, being replaced by previous shots of Marco Pirroni looking to camera while he is playing guitar while a beauty lady plays with his hair.