This was a promote musical advertising campaign to promote Cold Chamber Studios, which was at the time of 2011 the start up company that was originally just a mix & master branch of Sony Music Divisions, but later branched out to become its own studio.
Paula De'Anda was asked to personally by Baby Bash if she would do a video with Enoc who was at the time a new artist signed to BashTown Music.
Paula De'Anda first promoted music project since her single "Roll the Credits" did not meet a music video. Paula's web site took on her blogging to report a possible re-vision of a music video and remix to the single.
Paula De'Anda was one of the first Artist to promote Cold Chamber Studios.