The Royal World Premiere of
The Spy Who Loved Me (1977) was held on the 7th July 1977 at the Odeon Theatre, Leicester Square, London and was attended by
Princess Anne, her second Bond launch after
Live and Let Die (1973). The date has special significance as it is abbreviated as 7/7/77 or even 007/007/77, all digits being a 7 as in 007.