This marked a turning point in the Budweiser "Frogs" campaign, shifting the focus to the lizards Louie and Frankie because a study had found the now-iconic frog trio was just as recognizable and well-known to children as other characters like Smokey The Bear, Ronald McDonald and Bugs Bunny. Similar controversies arose with the earlier Bud "spokesdog" Spuds McKenzie and the cigarette mascot, Joe Camel.