Physicist Stephen Hawking said of this television commercial: "You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor. I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true. I am proud to present the premiere of the launch commercial for Jaguar's first performance SUV, the new Jaguar F-PACE".